Sport, Sponsorship and Public Health

Sport, Sponsorship and Public Health
Author: Robin Ireland
Publisher: Taylor & Francis
Total Pages: 168
Release: 2023-03-22
Genre: Sports & Recreation
ISBN: 1000853462

This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship. Drawing on research from sport studies, marketing and public health, the book presents a brief history of advertising and marketing in sport, including the importance of tobacco in the development of sport sponsorship, before exploring key aspects of the contemporary relationship between sport and corporate sponsors, including mega-events, digital technologies and brand engagement. It offers an in-depth case study of sponsorship in the English Premier League – one of the world’s most successful sporting properties – before considering how sport might be better regulated, now and in the future, to better protect the interests of fans and other stakeholders from a health perspective. The book features a number of insightful images showcasing sport sponsorship in connection with tobacco, mega-events, alcohol, junk food and drink, and gambling over the years. Addressing a topical and hugely important issue, this is important reading for students, researchers, practitioners and policy makers with an interest in sport business and management, the ethics of sport, physical activity and health, event studies, marketing or public health.

OECD Reviews of Health Systems: Brazil 2021

OECD Reviews of Health Systems: Brazil 2021
Author: OECD
Publisher: OECD Publishing
Total Pages: 207
Release: 2021-12-14
Genre:
ISBN: 9264915222

In the 30 years since the inception of the Unified Health System (Sistema Único de Saúde, or SUS), Brazil has reduced health inequalities, and improved coverage and access to health care. However, mobilising sufficient financing for the universal health coverage mandate of SUS has been a constant challenge, not helped by persistent inefficiencies in the use of resources in the Brazilian health system.

Sports Sponsorship

Sports Sponsorship
Author: John A. Fortunato
Publisher: McFarland
Total Pages: 227
Release: 2013-08-14
Genre: Sports & Recreation
ISBN: 0786474319

This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy. Instructors considering this book for use in a course may request an examination copy here.

Healthier food and healthier food environments at sports events

Healthier food and healthier food environments at sports events
Author: World Health Organization
Publisher: World Health Organization
Total Pages: 77
Release: 2023-08-23
Genre: Medical
ISBN: 9240075437

Healthy,safeandsustainabledietsareimportantforbothhumanandplanetaryhealth,andsportsevents ought to be an ideal setting to model and promote healthy eating as part of a healthy lifestyle. Yet, even with the best of intentions, foods and beverages high in fats, sugars or salt are typically abundant in and aroundstadiaduringlargeandsmallsportsevents,oftenconsumedinexcessbyfansonmatchdays,and are also frequently associated with sports-related marketing and sponsorships. The foods and beverages consumed at sports events contribute little to an individual’s overall diet, butthe total number of meals, snacks and beverages sold can be substantial. Providing a variety of healthy, delicious and easy-to-consume food while providing fewer options and smaller portions of unhealthy options within these environments can contribute to health, wellness and the prevention of diet-related noncommunicable disease. Likewise, the high visibility of sports mega-events, in particular, offers valuable opportunities for potentially larger impact reaching billions of fans worldwide, creating positive perceptions of healthier foods and beverages at the stadia and beyond. This document - intended for use by sports events organizers - proposes five actions to achieve healthier food and healthier food environments, and suggests related activities that can happen during the planning, operational and post-event phases of sports events. It may also be used by governments, local authoritiesandsportsstadiamanagerstocreateahealthypublicfoodprocurementandservicepolicyfor sport settings more generally.

Public-Private Partnerships in Physical Activity and Sport

Public-Private Partnerships in Physical Activity and Sport
Author: Norm O'Reilly
Publisher: Human Kinetics
Total Pages: 250
Release: 2013
Genre: Business & Economics
ISBN: 1450421873

Public-Private Partnerships in Physical Activity and Sport is a guide for nonprofit, charity, and sport organizations in developing and maintaining strategic and responsible partnerships with corporate partners.

OECD Health Policy Studies Preventing Harmful Alcohol Use

OECD Health Policy Studies Preventing Harmful Alcohol Use
Author: OECD
Publisher: OECD Publishing
Total Pages: 340
Release: 2021-05-19
Genre:
ISBN: 9264485589

One in three adults has engaged in binge drinking at least once in the previous month, and one in five teenagers has experienced drunkenness by age 15. Harmful patterns of alcohol consumption have far-reaching consequences for individuals, society and the economy.

Gambling and Sports in a Global Age

Gambling and Sports in a Global Age
Author: Darragh McGee
Publisher: Emerald Group Publishing
Total Pages: 176
Release: 2023-11-17
Genre: Social Science
ISBN: 1801173060

This volume contains an Open Access chapter. Establishing a scholarly platform to inform interventions in research and policymaking, this book demonstrates the importance of sociology in understanding sports gambling in a global age.

Issues in Global, Public, Community, and Institutional Health: 2011 Edition

Issues in Global, Public, Community, and Institutional Health: 2011 Edition
Author:
Publisher: ScholarlyEditions
Total Pages: 4426
Release: 2012-01-09
Genre: Medical
ISBN: 1464963827

Issues in Global, Public, Community, and Institutional Health: 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Global, Public, Community, and Institutional Health. The editors have built Issues in Global, Public, Community, and Institutional Health: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Global, Public, Community, and Institutional Health in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Global, Public, Community, and Institutional Health: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.

Managing Drugs in Sport

Managing Drugs in Sport
Author: Jason Mazanov
Publisher: Routledge
Total Pages: 237
Release: 2016-10-04
Genre: Sports & Recreation
ISBN: 1317621875

As ongoing high-profile drug scandals have demonstrated, sports organisations rarely have a coherent strategy to manage the role and relationship their sport has with different types of drugs (from alcohol to supplements to prescription drugs to doping). This important and timely book argues that drug control-led integrity management of sport is more than an ideological battle around doping. The relationship sport has with the drugs industry has become a much broader management problem. The breadth of the problem compels stakeholders in sport (including athletes, coaches, fans, public servants and sports managers) to understand better the issues in pursuit of effective strategies and responses. Drawing on cutting-edge management theory, this book explores the dilemma of drugs in sport. It introduces the policy and business contexts that have shaped responses to this issue and examines its significance to sport and integrity management, including human resource management, marketing, and risk management. It discusses practical management concerns, such as working with scientists and anti-doping organisations, and offers clear recommendations for the future management of sports integrity. The first book to offer a complete framework for a drugs management strategy for sport, Managing Drugs in Sport is essential reading for all advanced students, researchers and practitioners working in sport management, sport business, sport policy, sport governance and business ethics.