| Author | : John F. O'Connor |
| Publisher | : |
| Total Pages | : 172 |
| Release | : 1973 |
| Genre | : Architecture |
| ISBN | : |
A fully illustrated, detailed how-to covering every phase of construction from soil and blocks to heating, electricity, plumbing, interiors, exteriors and landscaping. O'Connor was a civil engineer with considerable knowledge of adobe construction.
| Author | : Adam Greco |
| Publisher | : Pearson Education |
| Total Pages | : 587 |
| Release | : 2012-10-14 |
| Genre | : Business & Economics |
| ISBN | : 0133089312 |
As the world of marketing goes digital, companies must integrate web analytics into their process to see evaluate how marketing campaigns perform and to improve website conversion. Adobe SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly Omniture), is the most advanced web analytics tool available on the market. The Adobe SiteCatalyst Handbook is your key to understanding how to use this powerful web analytics tool. Recognized SiteCatalyst expert Adam Greco walks you through the building blocks of the program and shows you real-world examples to help further your understanding of the product. For end-users of SiteCatalyst, the book provides how-to instructions for all major SiteCatalyst features. You will also learn how to apply SiteCatalyst to common web analytics challenges ranging from campaign tracking to shopping cart analysis to visitor engagement. It also includes useful tips on using on Adobe ReportBuilder and advanced features that will benefit seasoned SiteCatalyst users. In the end, you’ll be able to answer business questions that you never thought you could address and generate web analyses that should improve your website’s return on investment. You’ll learn how to: * Create web analytics reports and data exports * Design sophisticated web analytics dashboards * Effectively track online marketing campaigns * Analyze website shopping cart performance * Connect online and post-website data * Master website segmentation techniques * Use basic and advanced pathing analysis * Understand the inner workings of Adobe SiteCatalyst
| Author | : Scott Kelby |
| Publisher | : New Riders |
| Total Pages | : 1281 |
| Release | : 2015-04-25 |
| Genre | : Computers |
| ISBN | : 0133979873 |
Since Lightroom 1.0 first launched, Scott’s Kelby’s The Adobe Photoshop Lightroom Book for Digital Photographers has been the world’s #1 bestselling Lightroom book (it has been translated into a dozen different languages), and in this latest version for Lightroom 6, Scott uses his same award-winning, step-by-step, plain-English style and layout to make learning Lightroom easy and fun. Scott doesn’t just show you which sliders do what (every Lightroom book will do that). Instead, by using the following three simple, yet brilliant, techniques that make it just an incredible learning tool, this book shows you how to create your own photography workflow using Lightroom: • Throughout the book, Scott shares his own personal settings and studio-tested techniques. Each year he trains thousands of Lightroom users at his live seminars and through that he’s learned what really works, what doesn’t, and he tells you flat out which techniques work best, which to avoid, and why. • The entire book is laid out in a real workflow order with everything step by step, so you can begin using Lightroom like a pro from the start. • What really sets this book apart is the last chapter. This is where Scott dramatically answers his #1 most-asked Lightroom question, which is: “Exactly what order am I supposed to do things in, and where does Photoshop fit in?” You’ll see Scott’s entire start-to-finish Lightroom 6 workflow and learn how to incorporate it into your own workflow. • Plus, this book includes a downloadable collection of some of the hottest Lightroom Develop module presets to give you a bunch of amazing effects with just one click! Scott knows firsthand the challenges today’s digital photographers are facing, and what they want to learn next to make their workflow faster, easier, and more fun. He has incorporated all of that into this major update for Lightroom 6. It’s the first and only book to bring the whole process together in such a clear, concise, and visual way. Plus, the book includes a special chapter on integrating Adobe Photoshop seamlessly right into your workflow, and you’ll learn some of Scott’s latest Photoshop portrait retouching techniques and special effects, which take this book to a whole new level. There is no faster, more straight to the point, or more fun way to learn Lightroom than with this groundbreaking book.
| Author | : Sharon Steuer |
| Publisher | : Peachpit Press |
| Total Pages | : 361 |
| Release | : 2014-09-12 |
| Genre | : Computers |
| ISBN | : 0133928772 |
For decades, Sharon Steuer and her international WOW! team have been showcasing the world’s best artists and designers working in Illustrator. In this expanded edition of the best-selling and award-winning Illustrator WOW! Book, you’ll find hundreds of tips, tricks, and techniques derived from actual projects from top Illustrator artists. You’ll learn to use new features, discover exciting ways to create complex effects, and find fresh ways to use venerable old tools and¿speed up your workflow. This edition includes coverage of the 2014 release and is loaded with and lessons with stunning new artwork that feature: Painting and generating objects with raster brushes Harnessing Live Corners, Live Rectangles, and new ways to reshape paths Manipulating live type characters with the Touch Type tool Creating airbrush and neon effects with gradients on strokes Building complex styles with multiple lines, fills, and effects Composing complex repeating patterns Auto-generating corners for pattern brushes Incorporating transparency into mesh and gradients Building and modifying scenes in perspective and 3D Transforming raster art to Illustrator vectors Preparing artwork for animation and the web Integrating Illustrator with Photoshop and other apps Creating photorealism in Illustrator WOW! ONLINE Register the book at peachpit.com/register to access artwork to pick apart and special PDFs from artists to you. Keep up with tips on the latest Illustrator features at WOWartist.com.
| Author | : Adobe Systems |
| Publisher | : Peachpit Press |
| Total Pages | : 480 |
| Release | : 2007 |
| Genre | : Adobe Illustrator (Computer file) |
| ISBN | : 0321492005 |
The project-based lessons in this text show readers how to use Adobe Illustrator CS3 in real-life, everyday tasks. They give users a complete tour of the software.
| Author | : Lorena Oropeza |
| Publisher | : UNC Press Books |
| Total Pages | : 389 |
| Release | : 2019-08-13 |
| Genre | : History |
| ISBN | : 1469653303 |
In 1967, Reies Lopez Tijerina led an armed takeover of a New Mexico courthouse in the name of land rights for disenfranchised Spanish-speaking locals. The small-scale raid surprisingly thrust Tijerina and his cause into the national spotlight, catalyzing an entire generation of activists. The actions of Tijerina and his group, the Alianza Federal de Mercedes (the Federal Alliance of Land Grants), demanded that Americans attend to an overlooked part of the country's history: the United States was an aggressive empire that had conquered and colonized the Southwest and subsequently wrenched land away from border people—Mexicans and Native Americans alike. To many young Mexican American activists at the time, Tijerina and the Alianza offered a compelling and militant alternative to the nonviolence of Cesar Chavez and Martin Luther King Jr. Tijerina's place at the table among the nation's leading civil rights activists was short-lived, but his analysis of land dispossession and his prophetic zeal for the rights of his people was essential to the creation of the Chicano movement. This fascinating full biography of Tijerina (1926–2015) offers a fresh and unvarnished look at one of the most controversial, criticized, and misunderstood activists of the civil rights era. Basing her work on painstaking archival research and new interviews with key participants in Tijerina's life and career, Lorena Oropeza traces the origins of Tijerina's revelatory historical analysis to the years he spent as a Pentecostal preacher and his hidden past as a self-proclaimed prophet of God. Confronting allegations of anti-Semitism and accusations of sexual abuse, as well as evidence of extreme religiosity and possible mental illness, Oropeza's narrative captures the life of a man--alternately mesmerizing and repellant--who changed our understanding of the American West and the place of Latinos in the fabric of American struggles for equality and self-determination.
| Author | : Jennifer Smith |
| Publisher | : John Wiley & Sons |
| Total Pages | : 768 |
| Release | : 2021-03-10 |
| Genre | : Computers |
| ISBN | : 1119724163 |
Fly higher in your Creative Cloud Adobe Creative Cloud makes the most popular tools used by designers, photographers, and other creative professionals accessible in a single place. Adobe Creative Cloud All-in-One For Dummies is the ultimate one-stop reference guide for how to use them all. Whatever gets your creative juices flowing, you'll find the in-depth guidance required to deliver the results you want, from polishing-up photos and images to creating illustrations and designs. And once your assets are just how you want them, you can pick up best practices for managing and publishing via the amazing Adobe Bridge. Written by pro designers for those getting started with this powerful set of tools, this book gives you an overview of Creative Cloud and step-by-step coverage of the major applications—InDesign, Illustrator, Photoshop, Acrobat Pro, and Adobe XD, and Adobe Bridge—in seven mini-books that take you from the basics to more advanced topics. You'll also discover how to get your work noticed by building personal galleries and displaying your creative wares. Find the essentials on the top tools in Adobe Creative Cloud Build and enhance your design skills Protect your documents with Acrobat Pro Get the most out of each program with insider tips Whatever your skill level and project needs, you'll find the essentials you need to demystify these complex programs and the knowledge to make your work shine even more brightly through the Cloud!
| Author | : Pariah S. Burke |
| Publisher | : John Wiley & Sons |
| Total Pages | : 578 |
| Release | : 2012-12-03 |
| Genre | : Computers |
| ISBN | : 1118305590 |
Here's the designer's guide to creating excellent e-books with InDesign Creative professionals are designing more and more e-books and e-zines as digital publishing increasingly gains market share. This book pulls together a wide range of essential information to help them maximize the versatility of InDesign for e-publishing. If you need to know how to build, deploy, and manage digital publications using InDesign, here's your guide to the process, from understanding the platforms and devices and how best to design for them to creating media-rich content for multiple formats using a variety of technologies. Designers are seeking to sharpen their skills to compete in today’s e-publishing market, and this book is packed with necessary information about creating and adapting content for e-publication Explains how to plan a new digital publication, convert a print publication to digital, add multimedia and interactivity, and publish and distribute the finished product Covers platforms, devices, and formats; creating media-rich content; designing for different devices; and managing digital publications Examines Adobe's Digital Publishing System, CSS, HTML5, and other commercial vehicles available for e-publishing on multiple platforms, including iPad, Kindle, NOOK, and other tablets and e-readers ePublishing with InDesign is a valuable tool for designers seeking to boost their skills and create cutting-edge e-publications.
| Author | : xtine burrough |
| Publisher | : Peachpit Press |
| Total Pages | : 563 |
| Release | : 2008-12-11 |
| Genre | : |
| ISBN | : 0132104237 |
Fuses design fundamentals and software training into one cohesive book! The only book to teach Bauhaus design principles alongside basic digital tools of Adobe's Creative Suite, including the recently released Adobe CS4 Addresses the growing trend of compressing design fundamentals and design software into the same course in universities and design trade schools. Lessons are timed to be used in 50-minute class sessions. Digital Foundations uses formal exercises of the Bauhaus to teach the Adobe Creative Suite. All students of digital design and production—whether learning in a classroom or on their own—need to understand the basic principles of design in order to implement them using current software. Far too often design is left out of books that teach software. Consequently, the design software training exercise is often a lost opportunity for visual learning. Digital Foundations reinvigorates software training by integrating Bauhaus design exercises into tutorials fusing design fundamentals and core Adobe Creative Suite methodologies. The result is a cohesive learning experience. Design topics and principles include: Composition; Symmetry and Asymmetry; Gestalt; Appropriation; The Bauhaus Basic Course Approach; Color Theory; The Grid; Scale, Hierarchy and Collage; Tonal Range; Elements of Motion. Digital Foundations is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA, the professional association for design.
