You’ve heard of Google. Anyone who hasn’t heard of Google has been living under a rock for several years now. But did you know that Google can help you do more than just find information? Google can help you increase the bottom line of your business. There are two ways that Google helps business owners increase their bottom line – with Google AdWords, and Google AdSense. There are two separate advertising programs that actually work together, even if you are only participating in one of the programs. Both programs are free to join. Google AdWords is an advertising Pay-Per-Click program. You set up a free account, write your add, choose your keywords, set your budget, and activate the campaign. Google then displays your ad in their search engine results, when your keywords are used in a search, as well as on content websites that are related to your keywords. Each time someone clicks on your ad, you are charged whatever you have agreed to pay for each click, or less in some cases. Google charges your credit card for the clicks that you have received on a regular basis. This is one of the most effective ways to get traffic to your website, and to build up an opt-in list – if you are using a capture page – in existence. On the other side of the G-Factor is Google AdSense. Google AdSense doesn’t cost money – it pays money to content website owners who place the Google AdSense code on their websites, each time one of their visitors clicks on one of the ads that are displayed. With Google AdSense, you can select the type of ads that you wish to run, as well as the look and feel of the ads. When you place the code on your web page, Google serves ads that are relevant to the content on that page, so that the ads are highly targeted. The ads that are being served to AdSense sites are the ads that AdWords customers are running through the AdWords program, and this is how the two programs work together. So as you can see, you can either join forces with Google AdSense to earn extra revenue for your bottom line and/or use Google AdWords to get more traffic to your site, which you can then convert to more sales.