The Big Data Agenda

The Big Data Agenda
Author: Annika Richterich
Publisher: University of Westminster Press
Total Pages: 156
Release: 2018-04-13
Genre: Social Science
ISBN: 1911534734

This book highlights that the capacity for gathering, analysing, and utilising vast amounts of digital (user) data raises significant ethical issues. Annika Richterich provides a systematic contemporary overview of the field of critical data studies that reflects on practices of digital data collection and analysis. The book assesses in detail one big data research area: biomedical studies, focused on epidemiological surveillance. Specific case studies explore how big data have been used in academic work. The Big Data Agenda concludes that the use of big data in research urgently needs to be considered from the vantage point of ethics and social justice. Drawing upon discourse ethics and critical data studies, Richterich argues that entanglements between big data research and technology/ internet corporations have emerged. In consequence, more opportunities for discussing and negotiating emerging research practices and their implications for societal values are needed.

Humanizing Big Data

Humanizing Big Data
Author: Colin Strong
Publisher: Kogan Page Publishers
Total Pages: 226
Release: 2015-03-03
Genre: Business & Economics
ISBN: 074947212X

Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an overwhelming deluge of data. It can offer marketers more than simple tactical predictive analytics, but organizations need a bigger picture, one that generates some real insight into human behaviour, to drive consumer strategy rather than just better targeting techniques. Humanizing Big Data guides marketing managers, brand managers, strategists and senior executives on how to use big data strategically to redefine customer relationships for better customer engagement and an improved bottom line. Humanizing Big Data provides a detailed understanding of the way to approach and think about the challenges and opportunities of big data, enabling any brand to realize the value of their current and future data assets. First it explores the 'nuts and bolts' of data analytics and the way in which the current big data agenda is in danger of losing credibility by paying insufficient attention to what are often fundamental tenets in any form of analysis. Next it sets out a manifesto for a smart data approach, drawing on an intelligent and big picture view of data analytics that addresses the strategic business challenges that businesses face. Finally it explores the way in which datafication is changing the nature of the relationship between brands and consumers and why this calls for new forms of analytics to support rapidly emerging new business models. After reading this book, any brand should be in a position to make a step change in the value they derive from their data assets.

Big Data for Regional Science

Big Data for Regional Science
Author: Laurie A Schintler
Publisher: Routledge
Total Pages: 527
Release: 2017-08-07
Genre: Business & Economics
ISBN: 1351983253

Recent technological advancements and other related factors and trends are contributing to the production of an astoundingly large and rapidly accelerating collection of data, or ‘Big Data’. This data now allows us to examine urban and regional phenomena in ways that were previously not possible. Despite the tremendous potential of big data for regional science, its use and application in this context is fraught with issues and challenges. This book brings together leading contributors to present an interdisciplinary, agenda-setting and action-oriented platform for research and practice in the urban and regional community. This book provides a comprehensive, multidisciplinary and cutting-edge perspective on big data for regional science. Chapters contain a collection of research notes contributed by experts from all over the world with a wide array of disciplinary backgrounds. The content is organized along four themes: sources of big data; integration, processing and management of big data; analytics for big data; and, higher level policy and programmatic considerations. As well as concisely and comprehensively synthesising work done to date, the book also considers future challenges and prospects for the use of big data in regional science. Big Data for Regional Science provides a seminal contribution to the field of regional science and will appeal to a broad audience, including those at all levels of academia, industry, and government.

Proceedings of the 2023 4th International Conference on Big Data and Informatization Education (ICBDIE 2023)

Proceedings of the 2023 4th International Conference on Big Data and Informatization Education (ICBDIE 2023)
Author: Peng Qi
Publisher: Springer Nature
Total Pages: 1031
Release: 2023-10-27
Genre: Computers
ISBN: 9464632380

This is an open access book. Big data is a large-scale and complex data set based on modern information technology. It has the characteristics of scale and diversity, and its information processing and storage capabilities have been significantly improved. The application of big data technology is to fully mine and analyze data, build cooperation and interaction between teachers and students, encourage students to communicate and interact with teachers, and give full play to the education and teaching effect of big data. In order to improve teaching quality and efficiency as much as possible, all kinds of teaching in the new era must have strong flexibility and foresight, so as to adapt to the development of modern society. So big data will give greater flexibility to educational activities. Therefore, big data will give greater flexibility to educational activities, and more and more scholars provide new ideas for the above research directions. To sum up, we will hold an international academic conference on big data and information education. The 2023 4th International Conference on Big Data and Informatization Education (ICBDIE2023) was held on April 7–9, 2023 in Zhangjiajie, China. ICBDIE2023 is to bring together innovative academics and industrial experts in the field of Big Data and Informatization Education to a common forum. The primary goal of the conference is to promote research and developmental activities in Big Data and Informatization Education and another goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working all around the world. The conference will be held every year to make it an ideal platform for people to share views and experiences in international conference on Big Data and Informatization Education and related areas.

Communication Research in the Big Data Era

Communication Research in the Big Data Era
Author: Xiaoqun Zhang
Publisher: Rowman & Littlefield
Total Pages: 209
Release: 2024-10-11
Genre: Language Arts & Disciplines
ISBN: 1666946621

In this book, Xiaoqun Zhang argues that acquiring knowledge of machine learning (ML) and artificial intelligence (AI) tools is increasingly imperative for the trajectory of communication research in the era of big data. Rather than simply being a matter of keeping pace with technological advances, Zhang posits that these tools are strategically imperative for navigating the complexities of the digital media landscape and big data analysis, and they provide powerful methodologies empowering researchers to uncover nuanced insights and trends within the vast expanse of digital information. Although this can be a daunting notion for researchers without a formal background in mathematics or computer science, this book highlights the substantial rewards of investing time and effort into the endeavor – mastery of ML and AI not only facilitates more sophisticated big data analyses, but also fosters interdisciplinary collaborations, enhancing the richness and depth of research outcomes. This book will serve as a foundational resource for communication scholars by providing essential knowledge and techniques to effectively leverage ML and AI at the intersection of communication research and data science.

Research Handbook on Big Data Law

Research Handbook on Big Data Law
Author: Roland Vogl
Publisher: Edward Elgar Publishing
Total Pages: 544
Release: 2021-05-28
Genre: Law
ISBN: 1788972821

This state-of-the-art Research Handbook provides an overview of research into, and the scope of current thinking in, the field of big data analytics and the law. It contains a wealth of information to survey the issues surrounding big data analytics in legal settings, as well as legal issues concerning the application of big data techniques in different domains.

Technologies and Applications for Big Data Value

Technologies and Applications for Big Data Value
Author: Edward Curry
Publisher: Springer Nature
Total Pages: 555
Release: 2022
Genre: Application software
ISBN: 3030783073

This open access book explores cutting-edge solutions and best practices for big data and data-driven AI applications for the data-driven economy. It provides the reader with a basis for understanding how technical issues can be overcome to offer real-world solutions to major industrial areas. The book starts with an introductory chapter that provides an overview of the book by positioning the following chapters in terms of their contributions to technology frameworks which are key elements of the Big Data Value Public-Private Partnership and the upcoming Partnership on AI, Data and Robotics. The remainder of the book is then arranged in two parts. The first part "Technologies and Methods" contains horizontal contributions of technologies and methods that enable data value chains to be applied in any sector. The second part "Processes and Applications" details experience reports and lessons from using big data and data-driven approaches in processes and applications. Its chapters are co-authored with industry experts and cover domains including health, law, finance, retail, manufacturing, mobility, and smart cities. Contributions emanate from the Big Data Value Public-Private Partnership and the Big Data Value Association, which have acted as the European data community's nucleus to bring together businesses with leading researchers to harness the value of data to benefit society, business, science, and industry. The book is of interest to two primary audiences, first, undergraduate and postgraduate students and researchers in various fields, including big data, data science, data engineering, and machine learning and AI. Second, practitioners and industry experts engaged in data-driven systems, software design and deployment projects who are interested in employing these advanced methods to address real-world problems.

Uncertain Archives

Uncertain Archives
Author: Nanna Bonde Thylstrup
Publisher: MIT Press
Total Pages: 638
Release: 2021-02-02
Genre: Computers
ISBN: 0262539888

Scholars from a range of disciplines interrogate terms relevant to critical studies of big data, from abuse and aggregate to visualization and vulnerability. This pathbreaking work offers an interdisciplinary perspective on big data, interrogating key terms. Scholars from a range of disciplines interrogate concepts relevant to critical studies of big data--arranged glossary style, from from abuse and aggregate to visualization and vulnerability--both challenging conventional usage of such often-used terms as prediction and objectivity and introducing such unfamiliar ones as overfitting and copynorm. The contributors include both leading researchers, including N. Katherine Hayles, Johanna Drucker and Lisa Gitelman, and such emerging agenda-setting scholars as Safiya Noble, Sarah T. Roberts and Nicole Starosielski.

Big Data and Analytics

Big Data and Analytics
Author: Vincenzo Morabito
Publisher: Springer
Total Pages: 202
Release: 2015-01-31
Genre: Business & Economics
ISBN: 3319106651

This book presents and discusses the main strategic and organizational challenges posed by Big Data and analytics in a manner relevant to both practitioners and scholars. The first part of the book analyzes strategic issues relating to the growing relevance of Big Data and analytics for competitive advantage, which is also attributable to empowerment of activities such as consumer profiling, market segmentation, and development of new products or services. Detailed consideration is also given to the strategic impact of Big Data and analytics on innovation in domains such as government and education and to Big Data-driven business models. The second part of the book addresses the impact of Big Data and analytics on management and organizations, focusing on challenges for governance, evaluation, and change management, while the concluding part reviews real examples of Big Data and analytics innovation at the global level. The text is supported by informative illustrations and case studies, so that practitioners can use the book as a toolbox to improve understanding and exploit business opportunities related to Big Data and analytics.