| Author | : Category Pirates |
| Publisher | : |
| Total Pages | : |
| Release | : 2021-12-15 |
| Genre | : |
| ISBN | : 9781956934120 |
Play Bigger
| Author | : Al Ramadan |
| Publisher | : HarperCollins |
| Total Pages | : 202 |
| Release | : 2016-06-14 |
| Genre | : Business & Economics |
| ISBN | : 0062407627 |
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.
Superconsumers
| Author | : Eddie Yoon |
| Publisher | : Harvard Business Review Press |
| Total Pages | : 240 |
| Release | : 2016-11-29 |
| Genre | : Business & Economics |
| ISBN | : 1633692086 |
Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers. Although small in number, superconsumers can have an outsized impact on a company’s bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they’re usually willing to spend considerably more than the average consumer. And because they’re so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers. In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he’ll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he’ll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they’re willing to spend so much more than other consumers. Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.
The Happy Design Toolkit
| Author | : Ben Channon |
| Publisher | : Routledge |
| Total Pages | : 403 |
| Release | : 2022-02-28 |
| Genre | : Architecture |
| ISBN | : 1000564673 |
If you were to design a building that prioritises occupants’ happiness, what would it look like? How would the materials, form and layout support healthy ways of living and working? Delving into the evidenced-based research on architecture and mental wellbeing, The Happy Design Toolkit helps you to create happier places. It explores how factors, such as lighting, comfort, control over our environments and access to nature, exercise and social interaction, can impact how we feel. Easy-to-understand tips include bringing nature into your developments with roof gardens and living facades and countering social isolation with communal areas that encourage chance interaction. Each of the featured architectural interventions includes an analysis of the wellbeing benefits as well as the potential limitations or associated challenges. From sparking joy in individual homes and workplaces to encouraging healthier lifestyles through landscaping and urban design, this book demonstrates how wellbeing concepts can be integrated across a range of scales and typologies. Packed with inspiration and advice, The Happy Design Toolkit will breathe new life into your projects and help you create a happier and more inclusive built environment for everyone. Features real-world examples including Marmalade Lane co-housing by Mole Architects, Francis Holland School by BDP, Maggie’s Centre Oldham by dRMM Architects, Kings Crescent Estate by Karakusevic Carson Architects and Happy Street by Yinka Ilori. Over 100 hand-drawn illustrations of design details and elevations. Essential reading for architects, interior designers, landscape architects and students.
Design Thinking for Training and Development
| Author | : Sharon Boller |
| Publisher | : Association for Talent Development |
| Total Pages | : 225 |
| Release | : 2020-06-09 |
| Genre | : Business & Economics |
| ISBN | : 1950496198 |
Better Learning Solutions Through Better Learning Experiences When training and development initiatives treat learning as something that occurs as a one-time event, the learner and the business suffer. Using design thinking can help talent development professionals ensure learning sticks to drive improved performance. Design Thinking for Training and Development offers a primer on design thinking, a human-centered process and problem-solving methodology that focuses on involving users of a solution in its design. For effective design thinking, talent development professionals need to go beyond the UX, the user experience, and incorporate the LX, the learner experience. In this how-to guide for applying design thinking tools and techniques, Sharon Boller and Laura Fletcher share how they adapted the traditional design thinking process for training and development projects. Their process involves steps to: Get perspective. Refine the problem. Ideate and prototype. Iterate (develop, test, pilot, and refine). Implement. Design thinking is about balancing the three forces on training and development programs: learner wants and needs, business needs, and constraints. Learn how to get buy-in from skeptical stakeholders. Discover why taking requests for training, gathering the perspective of stakeholders and learners, and crafting problem statements will uncover the true issue at hand. Two in-depth case studies show how the authors made design thinking work. Job aids and tools featured in this book include: a strategy blueprint to uncover what a stakeholder is trying to solve an empathy map to capture the learner’s thoughts, actions, motivators, and challenges an experience map to better understand how the learner performs. With its hands-on, use-it-today approach, this book will get you started on your own journey to applying design thinking.
The Content Strategy Toolkit
| Author | : Meghan Casey |
| Publisher | : New Riders |
| Total Pages | : 432 |
| Release | : 2023-05-11 |
| Genre | : Computers |
| ISBN | : 0138059349 |
In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right Assemble a stellar team for your content project Prepare your organization for content transformation Make sense of your business environment and understand your audience Align stakeholders on business goals and user needs Set a compass for your content and decide how to measure success Create, maintain, and govern on-strategy content You'll learn how to treat content like the strategic asset that it is. "Quality content increases value. Poor-quality content destroys value. It's as simple as that. Meghan's book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content."—Gerry McGovern, CEO, Customer Carewords "This second edition goes deep into three integral topics for content leaders—assembling cross-disciplinary teams, evaluating processes, and building a content playbook. If you're looking to build a new practice or retool an existing one, this book will help you succeed.—Natalie Marie Dunbar, Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice
The Art of Gathering
| Author | : Priya Parker |
| Publisher | : Penguin |
| Total Pages | : 322 |
| Release | : 2020-04-14 |
| Genre | : Self-Help |
| ISBN | : 1594634939 |
"Hosts of all kinds, this is a must-read!" --Chris Anderson, owner and curator of TED From the host of the New York Times podcast Together Apart, an exciting new approach to how we gather that will transform the ways we spend our time together—at home, at work, in our communities, and beyond. In The Art of Gathering, Priya Parker argues that the gatherings in our lives are lackluster and unproductive--which they don't have to be. We rely too much on routine and the conventions of gatherings when we should focus on distinctiveness and the people involved. At a time when coming together is more important than ever, Parker sets forth a human-centered approach to gathering that will help everyone create meaningful, memorable experiences, large and small, for work and for play. Drawing on her expertise as a facilitator of high-powered gatherings around the world, Parker takes us inside events of all kinds to show what works, what doesn't, and why. She investigates a wide array of gatherings--conferences, meetings, a courtroom, a flash-mob party, an Arab-Israeli summer camp--and explains how simple, specific changes can invigorate any group experience. The result is a book that's both journey and guide, full of exciting ideas with real-world applications. The Art of Gathering will forever alter the way you look at your next meeting, industry conference, dinner party, and backyard barbecue--and how you host and attend them.
The Retail Innovation Toolkit
| Author | : Constant Berkhout |
| Publisher | : Lannoo Meulenhoff - Belgium |
| Total Pages | : 171 |
| Release | : 2021-04-22 |
| Genre | : Business & Economics |
| ISBN | : 9401477205 |
HOW TO design an enjoyable and/or efficient shopper experience. adapt your retail format to new societal trends while keeping the retail brand differentiating. energise supplier-retailer relationships and face the challenges ahead in an open and a collaborative way. Retail is going through tremendous change as a result of new types of competitors and ever higher consumer expectations. An abundance of products, media and data has become available. Digitisation and the demand for an inclusive and a sustainable society call for new ways of defining the future together. Everyone needs to be mobilised, and the category level holds the right meeting point for suppliers and retailers. The Retail Innovation Toolkit offers practical tools and case studies on the way forward, so that professionals on both retail and supplier sides can start addressing category challenges immediately. The 42 tools help professionals to analyse, grow, innovate and even reinvent categories in a fun and a quick manner. The Category Management concept is refreshed by integrating tools from Experience Design and Product Innovation to create a new set of innovation skills and mobilise collaboration within and among retailer and supplier organisations. This is an excellent toolkit with practical approaches to growing the category and reinventing the retail game.
Creative Confidence
| Author | : Tom Kelley |
| Publisher | : Crown Currency |
| Total Pages | : 306 |
| Release | : 2013-10-15 |
| Genre | : Business & Economics |
| ISBN | : 0385349378 |
IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.
