The Content Strategy Toolkit

The Content Strategy Toolkit
Author: Meghan Casey
Publisher: New Riders
Total Pages: 432
Release: 2023-05-11
Genre: Computers
ISBN: 0138059349

In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right Assemble a stellar team for your content project Prepare your organization for content transformation Make sense of your business environment and understand your audience Align stakeholders on business goals and user needs Set a compass for your content and decide how to measure success Create, maintain, and govern on-strategy content You'll learn how to treat content like the strategic asset that it is. "Quality content increases value. Poor-quality content destroys value. It's as simple as that. Meghan's book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content."—Gerry McGovern, CEO, Customer Carewords "This second edition goes deep into three integral topics for content leaders—assembling cross-disciplinary teams, evaluating processes, and building a content playbook. If you're looking to build a new practice or retool an existing one, this book will help you succeed.—Natalie Marie Dunbar, Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice

Content Strategy for the Web

Content Strategy for the Web
Author: Kristina Halvorson
Publisher: New Riders
Total Pages: 256
Release: 2012-02-28
Genre: Computers
ISBN: 0132883244

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

The Elements of Content Strategy

The Elements of Content Strategy
Author: Erin Kissane
Publisher: Book Apart
Total Pages: 0
Release: 2011
Genre: Computers
ISBN: 9781952616518

Explore content strategy's roots, and quickly learn not only how it's done, but how you can do it well.

Content Strategy at Work

Content Strategy at Work
Author: Margot Bloomstein
Publisher: Elsevier
Total Pages: 181
Release: 2012-01-25
Genre: Computers
ISBN: 0123919290

Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not a content strategist, why should you care? Because even if content strategy isn't your job, content's probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where's the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences. - Presents a content strategy framework and ways to implement in both in-house marketing departments and consultancies - Includes case studies, interviews, and lessons learned from retail, apparel, network television, business-to-business, automotive, non-profit, and higher ed brands - Details practical sales techniques to sell content strategy and use content strategy processes to sell other services and larger projects

Key Strategy Tools ePub eBook

Key Strategy Tools ePub eBook
Author: Vaughan Evans
Publisher: Pearson UK
Total Pages: 417
Release: 2013-03-26
Genre: Business & Economics
ISBN: 0273779125

Professional-level information empowering you with over 75 key strategic tools to ensure both short term and long-term success for your business and providing the full gamut of tools and techniques needed for you to create your own strategic plan. Following the footsteps of the hugely successful Key Management Models and Key Performance Indicators, this book delivers information in the practical and accessible framework synonymous with the Key series. Key Strategy Tools covers strategy tools and techniques within seven distinct areas: - Setting goals and objectives - Forecasting market demand - Gauging industry competition - Rating competitive position - Identifying strategic gaps - Bridging strategic gaps - Addressing risk and opportunity

The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need!

The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need!
Author: Beth Goldstein
Publisher: McGraw Hill Professional
Total Pages: 337
Release: 2007-08-13
Genre: Business & Economics
ISBN: 0071593772

Low- and no-cost tools that win customer loyalty Whether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The Ultimate Small Business Marketing Toolkit gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality. Packed with dozens of worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones. Armed with the tools in this book and on the CD-ROM, you'll be ready to Develop targeted customer profiles using affordable market research techniques Get inside the heads of customers and learn what makes them tick Navigate your marketplace and turn obstacles into opportunities Establish winning partnerships that support your company's growth Sell your brand to the world using brochures, Web sites, direct mail, and advertising “Pushes your bottom line to a breakthrough level of success.”-Peter R. Russo, Director, Entrepreneurship Programs, Boston University School of Management

The Strategist's Toolkit

The Strategist's Toolkit
Author: Jared D. Harris
Publisher:
Total Pages: 132
Release: 2013
Genre: Business analysts
ISBN: 9781615981977

A concise collection of the thirteen most commonly used tools in strategic analysis, followed by an overview of the process for integrative strategic analysis.

Enterprise Content Strategy

Enterprise Content Strategy
Author: Kevin Nichols
Publisher:
Total Pages: 160
Release: 2015-01-02
Genre: Industrial management
ISBN: 9781937434441

"This book outlines best practices for conducting and executing content strategy projects. It is a step-by-step guide to building an enterprise content strategy for your organization"--Publisher's description.

The Comprehension Toolkit

The Comprehension Toolkit
Author: Stephanie Harvey
Publisher: Heinemann Educational Books
Total Pages: 0
Release: 2005
Genre: Children
ISBN: 9780325005836

Grades 3-6 "Active literacy is the means to deeper understanding and diverse, flexible thinking, and is the hallmark of our approach to teaching and learning. Reading, writing, talking, listening, and investigating are the cornerstones of active literacy. The Toolkit captures the language of thinking we use to explicitly teach kids to comprehend the wide variety of informational text they encounter. Through the Toolkit lessons, we demonstrate how the kids adopt and adapt our teaching language as their learning language." - Stephanie Harvey and Anne Goudvis In The Comprehension Toolkit, Stephanie Harvey and Anne Goudvis have created an intensive curricular resource designed to help students understand, respond to, and learn from nonfiction text. By actively engaging students in reading, talking, and writing about information and ideas, The Comprehension Toolkit provides a foundation for developing independent readers and learners across the curriculum and throughout the school year. Framed around the Gradual Release of Responsibility approach, The Comprehension Toolkit provides scaffolded comprehension strategy instruction. First through modeling and guided practice, then releasing responsibility to students through collaborative practice, independent practice, and application, the Toolkit's lessons teach students to use comprehension strategies flexibly in a variety of texts, topics, and subject areas. Professional Support A series of resources introduce, support, and extend the Toolkit's core lessons. The Teacher's Guide outlines the thinking behind the Toolkit and describes its components, instructional design, and assessment options. The Resources for The Comprehension Toolkit CD-ROM provides an array of print and video resources including a photographic overview of an Active Literacy Classroom, downloadable research articles, templates, assessment masters, and full-colour lesson text. Extend and Investigate helps you extend the Toolkit's comprehension strategies across the curriculum and throughout the year. It provides strategies for content area reading and research, textbook reading, test reading, and a variety of practical bibliographies. 6 Strategy Clusters The 26 strategy lessons in The Comprehension Toolkit are organized into six Strategy Cluster books. Informational Text A series of short, engaging, real-world informational texts provide an effective context for using and practising the Toolkit's comprehension strategies. The Source Book of Short Text provides two kinds of nonfiction text: Lesson Text, 24 articles from children's magazines; and Nonfiction Short Text, 43 short informational articles specially written for the Toolkit.