The Content Trap

by Bharat Anand
The Content Trap
Author: Bharat Anand
Publisher: Random House
Total Pages: 464
Release: 2016-10-18
Genre: Business & Economics
ISBN: 0812995392
GET BOOK

“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal

Escaping the Build Trap

by Melissa Perri
Escaping the Build Trap
Author: Melissa Perri
Publisher: O'Reilly Media
Total Pages: 200
Release: 2018-11-01
Genre: Business & Economics
ISBN: 1491973765
GET BOOK

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs

The Happiness Trap

by Russ Harris
The Happiness Trap
Author: Russ Harris
Publisher: Exisle Publishing
Total Pages: 282
Release: 2013
Genre: Body, Mind & Spirit
ISBN: 1921966343
GET BOOK

A guide to ACT: the revolutionary mindfulness-based program for reducing stress, overcoming fear, and finding fulfilment – now updated. International bestseller, 'The Happiness Trap', has been published in over thirty countries and twenty-two languages. NOW UPDATED. Popular ideas about happiness are misleading, inaccurate, and are directly contributing to our current epidemic of stress, anxiety and depression. And unfortunately, popular psychological approaches are making it even worse! In this easy-to-read, practical and empowering self-help book, Dr Russ Harries, reveals how millions of people are unwittingly caught in the 'The Happiness Trap', where the more they strive for happiness the more they suffer in the long term. He then provides an effective means to escape through the insights and techniques of ACT (Acceptance and Commitment Therapy), a groundbreaking new approach based on mindfulness skills. By clarifying your values and developing mindfulness (a technique for living fully in the present moment), ACT helps you escape the happiness trap and find true satisfaction in life. Mindfulness skills are easy to learn and will rapidly and effectively help you to reduce stress, enhance performance, manage emotions, improve health, increase vitality, and generally change your life for the better. The book provides scientifically proven techniques to: reduce stress and worry; rise above fear, doubt and insecurity; handle painful thoughts and feelings far more effectively; break self-defeating habits; improve performance and find fulfilment in your work; build more satisfying relationships; and, create a rich, full and meaningful life.

The Internet Trap

by Matthew Hindman
The Internet Trap
Author: Matthew Hindman
Publisher: Princeton University Press
Total Pages: 254
Release: 2020-11-10
Genre: Business & Economics
ISBN: 0691210209
GET BOOK

Why there is no such thing as a free audience in today's attention economy The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else, and reveals what small players can do to survive in a game that is rigged against them. Challenging some of the most enduring myths of digital life, Matthew Hindman explains why net neutrality alone is no guarantee of an open internet, and demonstrates what it really takes to grow a digital audience in today's competitive online economy.

The Map Trap

by Andrew Clements
The Map Trap
Author: Andrew Clements
Publisher: Simon and Schuster
Total Pages: 160
Release: 2014-07-22
Genre: Juvenile Fiction
ISBN: 1416997296
GET BOOK

This map-tastic middle grade story from Andrew Clements gives the phrase “uncharted territory” a whole new meaning! Alton Barnes loves maps. He’s loved them ever since he was little, and not just for the geography. Because maps contain more information than just locations, and that’s why he likes to draw them as well as read them. Regular “point A to point B” ones, sure, but also maps that explain a whole lot more—like what he really thinks about his friends. And teachers. Even the principal. So when Alton’s maps are stolen from his locker, there’s serious trouble on the horizon…and he’ll need some serious cartographic skills to escape it. From “a genius of gentle, high-concept tales set in suburban middle schools” (The New York Times), this stand-alone story is off the charts.

Beating the College Debt Trap

by Alex Chediak
Beating the College Debt Trap
Author: Alex Chediak
Publisher: HarperChristian + ORM
Total Pages: 225
Release: 2015-12-29
Genre: Study Aids
ISBN: 0310337437
GET BOOK

A groundbreaking guide to “how you can get the most value for your money . . . If you don’t want to waste a decade languishing in student debt, this is the book” (Zac Bissonnette, New York Times–bestselling author of Debt-Free U). There’s a better way to do college. The radically counter-cultural truth is that students don’t have to be totally dependent on Mom, Dad, or Uncle Sam to get the most out of college. Graduation on a solid financial foundation is possible. But it will require intentionality, creativity, hard work, and a willingness to delay gratification. Alex Chediak gets into the nitty-gritty of how to get work and make money during the college years, pay off any loans quickly, spend less, save more, and stay out of debt for good. He also unpacks how to transition from college into career, honor God while achieving financial independence, and use your finances to make a positive, eternally significant difference in the lives of others. As a young engineering professor with an aptitude for finances and money management, Chediak has become particularly concerned with the financial health of young adults, especially in light of the ever-increasing costs of college. In Beating the College Debt Trap he does something about this problem—addressing the real-world financial issues faced by those in their late teens and early twenties with clarity, practical help, lots of illustrations, and a little humor, while conveying a distinctly Christian perspective.

When You Trap a Tiger

by Tae Keller
When You Trap a Tiger
Author: Tae Keller
Publisher: Random House Books for Young Readers
Total Pages: 306
Release: 2020-01-28
Genre: Juvenile Fiction
ISBN: 1524715700
GET BOOK

WINNER OF THE NEWBERY MEDAL • WINNER OF THE ASIAN/PACIFIC AMERICAN AWARD FOR CHILDREN'S LITERATURE • #1 NEW YORK TIMES BESTSELLER Would you make a deal with a magical tiger? This uplifting story brings Korean folklore to life as a girl goes on a quest to unlock the power of stories and save her grandmother. Some stories refuse to stay bottled up... When Lily and her family move in with her sick grandmother, a magical tiger straight out of her halmoni's Korean folktales arrives, prompting Lily to unravel a secret family history. Long, long ago, Halmoni stole something from the tigers. Now they want it back. And when one of the tigers approaches Lily with a deal--return what her grandmother stole in exchange for Halmoni's health--Lily is tempted to agree. But deals with tigers are never what they seem! With the help of her sister and her new friend Ricky, Lily must find her voice...and the courage to face a tiger. Tae Keller, the award-winning author of The Science of Breakable Things, shares a sparkling tale about the power of stories and the magic of family. "If stories were written in the stars ... this wondrous tale would be one of the brightest." —Booklist, Starred Review

Trap Line

by Carl Hiaasen
Trap Line
Author: Carl Hiaasen
Publisher: Open Road Media
Total Pages: 181
Release: 2010-12-28
Genre: Fiction
ISBN: 1453210679
GET BOOK

A Key West fishing captain takes on Florida’s drug lords in this “splendidly written” crime story coauthored by the #1 New York Times–bestselling novelist (The New York Times Book Review). Though he is one of Key West’s most skilled fishing captains, Breeze Albury barely ekes out a living on the meager earnings of his trade. Meanwhile, Cuban and Colombian drug smugglers thrive all around—and they have their sights set on Albury and his fishing boat. After the smugglers cut his three hundred trap lines and crush his livelihood, Albury is forced to run drugs to survive. But when he gets busted by the crooked chief of police and becomes a target of the drug machine’s brutal hit men, Albury becomes a vigilante on the seas of Florida, unleashing a fiery and relentless vengeance on the most dangerous criminals south of Miami. Along with Powder Burn and A Death in China, this is one of the early suspense thrillers written by Carl Hiaasen and Bill Montalbano, a writing team praised for their “fine flair for characters and settings” (Library Journal). Perfect for fans of the Doc Ford novels by Randy Wayne White, Trap Line is an action-packed preview of Hiaasen’s stellar Florida-set crime novels including Sick Puppy, Tourist Season, and Razor Girl.

The Internet Trap

by Ashesh Mukherjee
The Internet Trap
Author: Ashesh Mukherjee
Publisher: University of Toronto Press
Total Pages: 126
Release: 2018-01-18
Genre: Business & Economics
ISBN: 1442621613
GET BOOK

Whether we are checking emails, following friends on Facebook and Twitter, catching up on gossip from TMZ, planning holidays on TripAdvisor, arranging dates on Match.com, watching videos on Youtube, or simply browsing for deals on Amazon, the Internet pervades our professional and personal environments. The Internet has revolutionized our lives, but at what cost? In The Internet Trap, Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy. The book uses everyday examples to explain these costs including how surfing the Internet anonymously can encourage bad behavior, using social media can make us envious and unhappy, and doing online research can devalue the product finally chosen. The book also provides actionable solutions to minimize these costs. For example, the book reveals how deciding not to choose is as important as deciding what to choose, setting up structural barriers to temptation can reduce overspending on e-commerce websites, and comparisons with others on social media websites needs to be cold rather than hot. The Internet Trap provides a new perspective on the dark side of the Internet, and gives readers the tools to become smarter users of the Internet.