The Cult of Mac, 2nd Edition

by Leander Kahney
The Cult of Mac, 2nd Edition
Author: Leander Kahney
Publisher: No Starch Press
Total Pages: 233
Release: 2019-12-05
Genre: Computers
ISBN: 1593279140
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It's been nearly fifteen years since Apple fans raved over the first edition of the critically-acclaimed The Cult of Mac. This long-awaited second edition brings the reader into the world of Apple today while also filling in the missing history since the 2004 edition, including the creation of Apple brand loyalty, the introduction of the iPhone, and the death of Steve Jobs. Apple is a global luxury brand whose products range from mobile phones and tablets to streaming TVs and smart home speakers. Yet despite this dominance, a distinct subculture persists, which celebrates the ways in which Apple products seem to encourage self-expression, identity, and innovation. The beautifully designed second edition of The Cult of Mac takes you inside today's Apple fandom to explore how devotions--new and old--keep the fire burning. Join journalists Leander Kahney and David Pierini as they explore how enthusiastic fans line up for the latest product releases, and how artists pay tribute to Steve Jobs' legacy in sculpture and opera. Learn why some photographers and filmmakers have eschewed traditional gear in favor of iPhone cameras. Discover a community of collectors around the world who spend tens of thousands of dollars to buy, restore, and enshrine Apple artifacts, like the Newton MessagePad and Apple II. Whether you're an Apple fan or just a casual observer, this second edition of The Cult of Mac is sure to reveal more than a few surprises, offering an intimate look at some of the most dedicated members in the Apple community.

The Cult of Mac, 2nd Edition

by Leander Kahney
The Cult of Mac, 2nd Edition
Author: Leander Kahney
Publisher: No Starch Press
Total Pages: 224
Release: 2019-12-17
Genre: Computers
ISBN: 1593279159
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It's been nearly fifteen years since Apple fans raved over the first edition of the critically-acclaimed The Cult of Mac. This long-awaited second edition brings the reader into the world of Apple today while also filling in the missing history since the 2004 edition, including the creation of Apple brand loyalty, the introduction of the iPhone, and the death of Steve Jobs. Apple is a global luxury brand whose products range from mobile phones and tablets to streaming TVs and smart home speakers. Yet despite this dominance, a distinct subculture persists, which celebrates the ways in which Apple products seem to encourage self-expression, identity, and innovation. The beautifully designed second edition of The Cult of Mac takes you inside today's Apple fandom to explore how devotions--new and old--keep the fire burning. Join journalists Leander Kahney and David Pierini as they explore how enthusiastic fans line up for the latest product releases, and how artists pay tribute to Steve Jobs' legacy in sculpture and opera. Learn why some photographers and filmmakers have eschewed traditional gear in favor of iPhone cameras. Discover a community of collectors around the world who spend tens of thousands of dollars to buy, restore, and enshrine Apple artifacts, like the Newton MessagePad and Apple II. Whether you're an Apple fan or just a casual observer, this second edition of The Cult of Mac is sure to reveal more than a few surprises, offering an intimate look at some of the most dedicated members in the Apple community.

Tim Cook

by Leander Kahney
Tim Cook
Author: Leander Kahney
Publisher: Penguin
Total Pages: 322
Release: 2019-04-16
Genre: Business & Economics
ISBN: 0525537619
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Journalist Leander Kahney reveals how CEO Tim Cook has led Apple to astronomical success after the death of Steve Jobs in 2011. The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn't merely Apple's iconic founder and CEO; he was the living embodiment of a global megabrand. It was hard to imagine that anyone could fill his shoes--especially not Tim Cook, the intensely private executive who many thought of as Apple's "operations drone." But seven years later, as journalist Leander Kahney reveals in this definitive book, things at Apple couldn't be better. Its stock has nearly tripled, making it the world's first trillion dollar company. Under Cook's principled leadership, Apple is pushing hard into renewable energy, labor and environmentally-friendly supply chains, user privacy, and highly-recyclable products. From the massive growth of the iPhone to lesser-known victories like the Apple Watch, Cook is leading Apple to a new era of success. Drawing on access with several Apple insiders, Kahney tells the inspiring story of how one man attempted to replace someone irreplaceable, and--through strong, humane leadership, supply chain savvy, and a commitment to his values--succeeded more than anyone had thought possible.

The Cult of IPod

by Leander Kahney
The Cult of IPod
Author: Leander Kahney
Publisher:
Total Pages: 168
Release: 2005
Genre: Computers
ISBN:
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Describes how the iPod is changing listening behavior, music, and culture.

Mac Kung Fu

by Keir Thomas
Mac Kung Fu
Author: Keir Thomas
Publisher:
Total Pages: 0
Release: 2012
Genre: Mac OS.
ISBN: 9781937785079
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Squeeze every drop of juice from OS X with over 400 quick and easy tips, tricks, hints and hacks in Mac Kung Fu: Second Edition . Exploit secret settings and hidden apps, push built-in tools to the limit, radically personalize your Mac experience, and make "it just works" even better. In addition to core OS X technologies, this significantly revised and expanded update to the best-selling first edition dissects new OS X Mountain Lion tools such as iCloud, Notifications, Reminders, and Calendar. Mac Kung Fu: Second Edition will blow your mind with secret hacks never before made public and little-known tricks that will change the way you work forever. From big tasks through everyday jobs, this book will improve your productivity and refine your workflow. You'll customize and manage the OS X interface, boost the power of built-in apps, efficiently handle the filesystem, implement important security tricks, and much more. Working with files in iCloud? We have tips to help. Managing program windows on your desktop? Hacks will make life easier. Creating reminders or notes? Use our tricks to make the process more productive. Emailing, tweeting, browsing, printing, word processing, testing and exploiting hardware, working with photos, movies, and documents... There's no area Mac Kung Fu: Second Edition doesn't touch upon, making it a unique and utterly necessary addition for any Mac lover's bookshelf. Each tip is deliberately short and readable, often detailing things even Mac Geniuses don't know, and you can dip in and out whenever you want. Most tips take less than a minute to complete, yet the results last for a lifetime of better computing. What You Need: A Mac running OS X Mountain Lion and above.

Inside Steve's Brain

by Leander Kahney
Inside Steve's Brain
Author: Leander Kahney
Publisher: Penguin
Total Pages: 322
Release: 2009-09-03
Genre: Biography & Autobiography
ISBN: 1101140194
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One of USA Today's Best Business Books of 2008-now updated with a new chapter It's hard to believe that one man revolutionized computers in the 1970s and '80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship Steve Jobs like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary. Inside Steve's Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. So what's really inside Steve's brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it's a fascinating bundle of contradictions. This expanded edition includes a new chapter on Jobs's very public health crisis and the debate about Apple's future.

Learn C on the Mac

by David Mark
Learn C on the Mac
Author: David Mark
Publisher: Apress
Total Pages: 500
Release: 2013-02-01
Genre: Computers
ISBN: 1430245344
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Considered a classic by an entire generation of Mac programmers, Dave Mark's Learn C on the Mac has been updated for you to include Mac OS X Mountain Lion and the latest iOS considerations. Learn C on the Mac: For OS X and iOS, Second Edition is perfect for beginners learning to program. It includes contemporary OS X and iOS examples! This book also does the following: • Provides best practices for programming newbies • Presents all the basics with a pragmatic, Mac OS X and iOS -flavored approach • Includes updated source code which is fully compatible with latest Xcode After reading this book, you'll be ready to program and build apps using the C language and Objective-C will become much easier for you to learn when you're ready to pick that up.

Macs For Dummies

by Edward C. Baig
Macs For Dummies
Author: Edward C. Baig
Publisher: John Wiley & Sons
Total Pages: 524
Release: 2009-01-06
Genre: Computers
ISBN: 0470456787
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Whether you’re thinking of switching to a Macintosh computer, are looking into the latest Apple products, or have a Mac and want to learn about Mac OS X Leopard, then Macs For Dummies, 10th Edition will get you going. Here you’ll learn all about how to compare the different desktop and laptop models to choose your perfect match, make Mac OS X Leopard work your way, use the new iLife 2008 digital lifestyle applications, get online and connect to a wired or wireless network, and run Windows on your Mac so you can keep the Microsoft programs you need. You’ll also discover how to: Navigate your way around the Mac interface and work with icons and folders Best utilize OS X, work with the new Photo Booth, and manage clutter with Exposé and Spaces Get connected, start a Web-browsing Safari, use e-mail and iChat, and shop online Join .Mac and take advantage of iDisk backups, IMAP mail, and Web Gallery Explore all that iTunes offers, process digital photos with iPhoto, make iMovies, and have fun with GarageBand Use Windows on your Mac and transfer Windows files It’s a perfect time to join the Mac generation, especially if you’re a Windows user who’s been thinking of defecting. Macs For Dummies, 10th Edition will get you there, helping you pick peripherals, download freebie programs, set up user accounts, implement security secrets, troubleshoot your Mac, and experience the iLife.