The Edsel Affair

The Edsel Affair
Author: C. Gayle Warnock
Publisher:
Total Pages: 296
Release: 1980
Genre: Edsel automobile
ISBN:

Auto Mania

Auto Mania
Author: Tom McCarthy
Publisher: Yale University Press
Total Pages: 367
Release: 2007-01-01
Genre: Technology & Engineering
ISBN: 0300110383

The twentieth-century American experience with the automobile has much to tell us about the relationship between consumer capitalism and the environment, Tom McCarthy contends. In Auto Mania he presents the first environmental history of the automobile that shows how consumer desire (and manufacturer decisions) created impacts across the product lifecycle--from raw material extraction to manufacturing to consumer use to disposal. From the provocative public antics of young millionaires who owned the first cars early in the twentieth century to the SUV craze of the 1990s, Auto Mania explores developments that touched the environment. Along the way McCarthy examines how Henry Ford’s fetish for waste reduction tempered the environmental impacts of Model T mass production; how Elvis Presley’s widely shared postwar desire for Cadillacs made matters worse; how the 1970s energy crisis hurt small cars; and why baby boomers ignored worries about global warming. McCarthy shows that problems were recognized early. The difficulty was addressing them, a matter less of doing scientific research and educating the public than implementing solutions through America’s market economy and democratic government. Consumer and producer interests have rarely aligned in helpful ways, and automakers and consumers have made powerful opponents of regulation. The result has been a mixed record of environmental reform with troubling prospects for the future.

The Rest of the Edsel Affair

The Rest of the Edsel Affair
Author: C. Gayle Warnock
Publisher:
Total Pages: 0
Release: 2007
Genre: Edsel automobile
ISBN: 9781434332899

If someone had told me years ago that I was going to write a book, I would have told them that they were crazy! For years I've been writing down my deepest thoughts and emotions with absolutely no plans of exposing them to the public. These writings act as short stories that chronicle my life's experiences. These testimonies are emotional, some of them are spiritual, some of them funny, some painful, and some of them even deal with life's lessons that I had to struggle with on my own. There would be times when my closest friends would share their secrets with me and because I felt deeply moved from what they shared, I would put myself in their shoes and try to find a better way of resolving the issue. Some of these encounters have even frustrated me so deeply, that I would have absolutely no choice but to write them down, just to get them off my chest. My purpose is to inspire, motivate and encourage those who want to make a difference or those who need another chance to make it right. Every occurrence has allowed me to grow and be stretched in directions beyond explanation. I enjoy writing poetry that every one can relate to. These are more then just some words scribbled down on paper. These are experiences and stories that I would like to share publicly. I understand that any artistic expression may be subject to scrutiny. This book is a reflection of me and anyone who can relate to it in some form or fashion. It's for those who believe in the power of words and their ability to teach, minister and heal.

Disaster in Dearborn

Disaster in Dearborn
Author: Thomas E. Bonsall
Publisher: Stanford University Press
Total Pages: 252
Release: 2002
Genre: Transportation
ISBN: 9780804746540

Tells the disastrous story of the design and development of the Edsel, with insights into this spectacular failure of the automobile industry to sell a car that it had marketed extensively.

From Family Firms to Corporate Capitalism

From Family Firms to Corporate Capitalism
Author: Kristine Bruland
Publisher: Oxford University Press, USA
Total Pages: 396
Release: 1998
Genre: Business & Economics
ISBN: 9780198290469

What explains the growth of a business, and more broadly the development or decline of a whole economy? What role does a particular entrepreneur or indeed a culture of entrepreneurship play? Does the evidence suggest that a particular structure or organizational form was or should be adopted to ensure best practice and commercial success? These fundamental questions have long preoccupied business and economic historians. With the current expansion of business and management education and training, the investigations and findings of the historian may have wider significance and relevance. This volume has been stimulated by the work of Peter Mathias, one of the leading figures in this field in the post-war period. Here a number of his former students--many now internationally distinguished historians--pay tribute in a book that explores the move from family firms to corporate capitalism. The contributors argue that sustained growth has never been a matter of a few spectacular technical breakthroughs, but instead rests on subtle economic and social transformations--in cultures, in economic organizations, and in the roles of science and technology.

The Challenge of Affluence

The Challenge of Affluence
Author: Avner Offer
Publisher: Oxford University Press
Total Pages: 473
Release: 2006-03-09
Genre: Business & Economics
ISBN: 0198208537

Since the 1940s Americans and Britons have experienced rising material abundance, but also a range of social and personal disorders, including family breakdown, obesity and addiction. Drawing on the latest cognitive research, Avner Offer presents a detailed and reasoned critique of the modern consumer society.

Great Brand Blunders

Great Brand Blunders
Author: Rob Gray
Publisher: Crimson
Total Pages: 186
Release: 2014-02-25
Genre: Business & Economics
ISBN: 1780592302

What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? Great Brand Blunders takes an informed and at times acerbic look at the worst marketing and social media disasters of all time - and treats them as an amazing learning opportunity. The first book for several years to examine brand failures - and the first with a special focus on social media - Great Brand Blunders offers a mix of entertaining commentary and authoritative advice, and features several first-hand interviews with those involved. A fascinating roll-call of over 150 A-list brands in sticky situations, the book will be required reading not only for professional marketers, academics and students, but for anyone interested in the gritty stories and testing challenges that lie behind the polished brand images marketers hope to present to the public. From awful advertising to ridiculous brand extensions, via misguided sales promotions and ill-conceived social media activity, Great Brand Blunders pulls no punches, putting rash decisions under the microscope and offering advice on how to avoid landing in the same foul mess yourself.

Auto-Opium

Auto-Opium
Author: David Gartman
Publisher: Routledge
Total Pages: 294
Release: 2013-01-11
Genre: Social Science
ISBN: 1135094276

This much needed book is the first to provide a comprehensive history of the profession and aesthetics of American automobile design. The author reveals how the appearance of the automobile was shaped by the social conflicts arising from America's mass production system. He connects the social struggles of American society with the organizational struggles of designers to create symbol-laden substitutes for the American dream. Theoretically sophisticated, lucid and compelling, Auto-Opium will appeal to all interested in the American obsession with the car.

Corporate Disasters:

Corporate Disasters:
Author: Gale, Cengage Learning
Publisher: Gale, Cengage Learning
Total Pages: 128
Release: 2017-04-21
Genre: Business & Economics
ISBN: 1535816325

Corporate Disasters: What Went Wrong and Why profiles the biggest corporate mistakes or misdeeds throughout history -- covering the people, the times, the decisions made. This volume covers Marketing and Launch Flops. Each essay puts the business and its operators in the context of its own time, explaining the market, social, and technology forces at play, and each explores the key make-or-break decisions that led to disaster.