The First Sense

The First Sense
Author: Matthew Fulkerson
Publisher: MIT Press
Total Pages: 237
Release: 2013-12-06
Genre: Philosophy
ISBN: 0262019965

An empirically informed philosophical account of human touch as a single, unified sensory modality that plays a central role in perception. It is through touch that we are able to interact directly with the world; it is our primary conduit of both pleasure and pain. Touch may be our most immediate and powerful sense—“the first sense” because of the central role it plays in experience. In this book, Matthew Fulkerson proposes that human touch, despite its functional diversity, is a single, unified sensory modality. Fulkerson offers a philosophical account of touch, reflecting the interests, methods, and approach that define contemporary philosophy; but his argument is informed throughout by the insights and constraints of empirical work on touch. Human touch is a multidimensional object of investigation, Fulkerson writes, best served by using a variety of methods and approaches. To defend his view of the unity of touch, Fulkerson describes and argues for a novel, unifying role for exploratory action in touch. He goes on to fill in the details of this unified, exploratory form of perception, offering philosophical accounts of tool use and distal touch, the representational structure of tangible properties, the spatial content of touch, and the role of pleasure in tactual experience. Fulkerson's argument for the unique role played by exploratory action departs notably from traditional vision-centric philosophical approaches to perception, challenging the received view that action plays the same role in all sensory modalities. The robust philosophical account of touch he offers in The First Sense has significant implications for our general understanding of perception and perceptual experience.

Baby Sense

Baby Sense
Author: Megan Faure
Publisher: Citadel Press
Total Pages: 166
Release: 2006
Genre: Family & Relationships
ISBN: 9780806527253

In the only book on baby care based on an understanding of how a newborn interprets the world, occupational therapist Megan Faure and nursing specialist Ann Richardson explain how parents can help their newborn cope with his new environment. Offering age-appropriate advice on sleeping, eating, and early learning, as well as the basic sensory principles, Baby Sense is the perfect tool for every parent who has ever wondered why a baby is crying--and how to soothe him.

Customer Sense

Customer Sense
Author: Aradhna Krishna
Publisher: Springer
Total Pages: 200
Release: 2013-05-06
Genre: Business & Economics
ISBN: 1137346051

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.

Sense

Sense
Author: Russell Jones
Publisher:
Total Pages: 0
Release: 2020
Genre: Business & Economics
ISBN: 9781787395510

AS HEARD ON THE CHRIS EVANS SHOW A fascinating and revelatory look at how we can unlock the true potential of our five senses and use them to vastly improve every single part of our lives. How can colour prime you for creative thinking? What kind of music helps you run faster? Which scents can help you fall asleep? Our senses have a powerful effect on how we think, feel and behave; yet we don't use them to their full potential. For over a decade, multi-sensory marketing expert Russell Jones has been using the science of the senses to design products, brands and retail environments that tantalise our senses in revolutionary ways. In this incredible new book, Jones takes research from the worlds of neuroscience, experimental and behavioural psychology and beyond, and shows you how to live more multi-sensorially; paying attention to the sounds, scents, colours, objects, shapes and textures that constantly surround you, to profoundly impact and improve every aspect of your life. Whether it's helping you feel energised in the morning, get the most from your work-out, be efficient at the office, avoid getting caught in the traps of savvy retailers or creating the perfect sensory background to enjoy your food with. And, finally, he helps you have the most restful evening and night's sleep you possibly can. Sense is a fascinating and revelatory look at how you can use your senses in a way you never have before.

Child Sense

Child Sense
Author: Priscilla J. Dunstan
Publisher: Bantam
Total Pages: 338
Release: 2009-10-27
Genre: Family & Relationships
ISBN: 0553907093

Your infant is crying and you don’t know why. Your toddler refuses every kind of food–except one. Your preschooler wages war with you each morning over what to wear. Every day, parents struggle unsuccessfully to understand why their children act the way they do. Now child development expert Priscilla J. Dunstan breaks down those barriers to understanding with this revolutionary and accessible guide that teaches a new way of parenting–custom-designed for each child’s personality. The product of eight years of groundbreaking research, this book will help you understand how your child interacts with the world. Dunstan begins from the premise that every child has his or her own dominant sensory “interface” with the world. Some children are highly sensitive to touch, others to sound or to sight. And some are unusually sensitive to all outside stimuli, especially taste and smell. This sensitivity affects how your child behaves, learns, and communicates from the very first days of life. Uncovering your child’s dominant sense–and knowing what your own dominant sense is–is essential for finding common ground and creating bonds of trust and intimacy with your child. Use this book to • take comprehensive “sense tests” to determine your child’s dominant sense–and your own • understand how sensory overload plays out from infancy to age five, at home and in school • learn why your child’s sensory personality shapes the way he or she instinctively reacts to new experiences and people • appreciate the richness of your child’s emotional life, and help your child thrive in the outside world For every parent who has ever looked at a child’s behavior and thought What is he trying to tell me?, Child Sense shows you how to find the answer.

The Deepest Sense

The Deepest Sense
Author: Constance Classen
Publisher: University of Illinois Press
Total Pages: 258
Release: 2012-05-15
Genre: History
ISBN: 0252094409

From the softest caress to the harshest blow, touch lies at the heart of our experience of the world. Now, for the first time, this deepest of senses is the subject of an extensive historical exploration. The Deepest Sense: A Cultural History of Touch fleshes out our understanding of the past with explorations of lived experiences of embodiment from the middle ages to modernity. This intimate and sensuous approach to history makes it possible to foreground the tactile foundations of Western culture--the ways in which feelings shaped society. Constance Classen explores a variety of tactile realms including the feel of the medieval city; the tactile appeal of relics; the social histories of pain, pleasure, and affection; the bonds of touch between humans and animals; the strenuous excitement of sports such as wrestling and jousting; and the sensuous attractions of consumer culture. She delves into a range of vital issues, from the uses--and prohibitions--of touch in social interaction to the disciplining of the body by the modern state, from the changing feel of the urban landscape to the technologization of touch in modernity. Through poignant descriptions of the healing power of a medieval king's hand or the grueling conditions of a nineteenth-century prison, we find that history, far from being a dry and lifeless subject, touches us to the quick.

Brand Sense

Brand Sense
Author: Martin Lindstrom
Publisher: Simon and Schuster
Total Pages: 194
Release: 2010-02-02
Genre: Business & Economics
ISBN: 1439172013

The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.

Brain Sense

Brain Sense
Author: Faith Hickman Brynie
Publisher: AMACOM/American Management Association
Total Pages: 290
Release: 2009
Genre: Business & Economics
ISBN: 0814413242

A fascinating new book that helps us make sense of our senses.