The Lead Machine

by Rich Brooks
The Lead Machine
Author: Rich Brooks
Publisher: take flyte publishing
Total Pages: 320
Release: 2017-01-22
Genre: Business & Economics
ISBN: 9780998367408
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Are you looking to generate more leads online? Do you want to rank higher at the search engines, engage your audience on social media, and get them to take action at your website? Sometimes getting to the first page on Google or building an audience on Facebook seems incredibly difficult, frustrating, or even impossible. In The Lead Machine, author, digital agency owner, and entrepreneur Rich Brooks breaks down digital marketing into its BARE Essentials: Build, Attract, Retain, and Evaluate. He shows you a step-by-step approach to how you can master SEO, social media, email, and content marketing. How you can improve your website to convert more visitors into customers. How you can stay in touch with prospects even after they've left your site. And how to make sense of your website traffic reports and other analytics so you can continually grow your business.Regardless of your business or industry, the BARE Essentials framework will help you generate more quality leads online, leading to more sales and more business.

The Machine

by Justin Roff-Marsh
The Machine
Author: Justin Roff-Marsh
Publisher:
Total Pages: 0
Release: 2015
Genre: Organizational change
ISBN: 9781626342248
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Brace yourself for plain talk about what's wrong with sales and marketing. Consultant Justin Roff-Marsh says that traditional approaches no longer work: inventories pile up; customers avoid visits from field salespeople; sales technology makes things worse; and commissions and bonuses drive salespeople to underperform. Roff-Marsh, a survivor of the hard-knocks world of sales, interlaces his old-school approach to leadership with a gentler understanding of human motivation. His examples, if sometimes strident, provide sound solutions. Even seasoned sellers, sales executives and CEOs will discover challenging new tactics and strategies for reinventing sales. getAbstract recommends Roff-Marsh's change-driven manual as an illuminating treatment of an alternative tactic for daring salespeople, sales managers, and senior leaders seeking an original and comprehensive sales strategy.

The Imagination Machine

by Martin Reeves
The Imagination Machine
Author: Martin Reeves
Publisher: Harvard Business Press
Total Pages: 248
Release: 2021-06-08
Genre: Business & Economics
ISBN: 1647820871
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A guide for mining the imagination to find powerful new ways to succeed. We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life: The Seduction: How to open yourself up to surprises The Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedback The Epidemic: How to spread an evolving idea to others The New Ordinary: How to turn your novel idea into an accepted reality The Encore: How to repeat the process—again and again. Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.

The Ultimate Sales Machine

by Chet Holmes
The Ultimate Sales Machine
Author: Chet Holmes
Publisher: Penguin
Total Pages: 284
Release: 2007-06-21
Genre: Business & Economics
ISBN: 1101218339
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NEWLY REVISED AND UPDATED The bestselling business playbook for turbocharging any organization, updated for modern audiences with new and never-before-seen material Every single day 3,076 businesses shut their doors. But what if you could create the finest, most profitable and best-run version of your business without wasting precious dollars on a thousand different strategies? When The Ultimate Sales Machine first published in 2007, legendary sales expert Chet Holmes gave us the key to do just that. All you need is to focus on twelve key areas of improvement—and practice them over and over with pigheaded discipline. Now, a decade later, Chet’s daughter Amanda Holmes breathes new life into her father’s classic advice. With updated language to match our ever-changing times and over 50 new pages of content, The Ultimate Sales Machine will help any modern reader transform their organization into a high-performing, moneymaking force. With practical tools, real-life examples, and proven strategies, this book will show you how to: • Teach your team to work smarter, not harder • Get more bang from your marketing for less • Perfect every sales interaction by working on sales, not just in sales • Land your dream clients This revised edition expands on these proven concepts, with checklists to get faster ROIs, Core Story Frameworks to get your company to number one in your marketplace, and a bonus, never-before-revealed chapter from Chet, “How to Live a Rich and Full Life,” that will put you in the best possible mindset to own your career. For every CEO, manager, and business owner who wants to take their organization to the next level, The Ultimate Sales Machine will put you and your company on the path to success—and help you stay there!

Client Machine

by George Athan
Client Machine
Author: George Athan
Publisher: Spartagy Publishing
Total Pages: 278
Release: 2018-06-14
Genre:
ISBN: 9781732387409
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Systematically generate new clients without having to cold call, tirelessly create content, or spend a dollar on advertising Having the ability to systematically acquire clients is the prerequisite for business growth. Without having a sales 'system' in place, many companies struggle to grow, relying on word of mouth or referrals to get new clients. Salespeople, and organizations in this position, are settling for scraps while they can be flooded with business by systematically targeting and closing high value prospects. Client Machine delivers a step-by-step blueprint for creating the machine that will produce new B2B clients on demand, allowing you to generate new clients (customers / accounts) as often as you like, simply by following the process again and again. Business Growth Expert and Author, George Athan, has written Client Machine in three sections: -Section One: The Foundation - Planning your campaigns and positioning your business to achieve rapid growth. This section properly lays the foundation to create a system that is scalable so that when the rocket fuel is added in sections two and three, you can continue to accelerate. -Section Two: Lead Generation Machine - Without booking meetings, there are no sales. Lead Generation Machine is exactly what it sounds like. This section shows you how to build your outbound system to target your ideal decision-makers and consistently fill your calendar with sales appointments. -Section Three: Sales Machine - The final section shows you how to take these leads and convert them with a sales process that is so potent, it has changed the game for many. With the introduction of the Speed Path, you will design a sales process that lines up perfectly with your prospect's buying process to deliver exactly what they need at exactly the right time. This powerful section will show you how to close more deals, while shortening your sales cycle. Client Machine is the end-to-end client acquisition system that streamlines sales and marketing to rapidly grow your customer base. Whether you are a salesperson, executive, or a business owner- this book has plenty for you.

The Truth Machine

by Paul Vigna
The Truth Machine
Author: Paul Vigna
Publisher: St. Martin's Press
Total Pages: 317
Release: 2018-02-27
Genre: Computers
ISBN: 1250114608
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"Views differ on bitcoin, but few doubt the transformative potential of Blockchain technology. The Truth Machine is the best book so far on what has happened and what may come along. It demands the attention of anyone concerned with our economic future." —Lawrence H. Summers, Charles W. Eliot University Professor and President Emeritus at Harvard, Former Treasury Secretary From Michael J. Casey and Paul Vigna, the authors of The Age of Cryptocurrency, comes the definitive work on the Internet’s Next Big Thing: The Blockchain. Big banks have grown bigger and more entrenched. Privacy exists only until the next hack. Credit card fraud is a fact of life. Many of the “legacy systems” once designed to make our lives easier and our economy more efficient are no longer up to the task. Yet there is a way past all this—a new kind of operating system with the potential to revolutionize vast swaths of our economy: the blockchain. In The Truth Machine, Michael J. Casey and Paul Vigna demystify the blockchain and explain why it can restore personal control over our data, assets, and identities; grant billions of excluded people access to the global economy; and shift the balance of power to revive society’s faith in itself. They reveal the disruption it promises for industries including finance, tech, legal, and shipping. Casey and Vigna expose the challenge of replacing trusted (and not-so-trusted) institutions on which we’ve relied for centuries with a radical model that bypasses them. The Truth Machine reveals the empowerment possible when self-interested middlemen give way to the transparency of the blockchain, while highlighting the job losses, assertion of special interests, and threat to social cohesion that will accompany this shift. With the same balanced perspective they brought to The Age of Cryptocurrency, Casey and Vigna show why we all must care about the path that blockchain technology takes—moving humanity forward, not backward.

Machine Takeover

by Frank George
Machine Takeover
Author: Frank George
Publisher: Elsevier
Total Pages: 208
Release: 2014-05-18
Genre: Computers
ISBN: 1483188035
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Machine Takeover: The Growing Threat to Human Freedom in a Computer-Controlled Society discusses the implications of technological advancement. The title identifies the changes in society that no one is aware of, along with what this changes entails. The text first covers the information science, particularly the aspect of an automated system for information processing. Next, the selection deals with social implications of information science, such as information pollution. The text also tackles the concerns in the utilization of technology in order to manipulate the lives of people without their knowledge. In Part III, the title covers the science of cybernetics and artificial intelligence. The last part tackles the consequences of modern science. The book will be of great interest to readers who are concerned with the direction of contemporary science.

The Exquisite Machine

by Sian E. Harding
The Exquisite Machine
Author: Sian E. Harding
Publisher: MIT Press
Total Pages: 234
Release: 2024-02-06
Genre: Medical
ISBN: 0262548410
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How science is opening up the mysteries of the heart, revealing the poetry in motion within the machine. Your heart is a miracle in motion, a marvel of construction unsurpassed by any human-made creation. It beats 100,000 times every day—if you were to live to 100, that would be more than 3 billion beats across your lifespan. Despite decades of effort in labs all over the world, we have not yet been able to replicate the heart’s perfect engineering. But, as Sian Harding shows us in The Exquisite Machine, new scientific developments are opening up the mysteries of the heart. And this explosion of new science—ultrafast imaging, gene editing, stem cells, artificial intelligence, and advanced sub-light microscopy—has crucial, real-world consequences for health and well-being. Harding—a world leader in cardiac research—explores the relation between the emotions and heart function, reporting that the heart not only responds to our emotions, it creates them as well. The condition known as Broken Heart Syndrome, for example, is a real disorder than can follow bereavement or stress. The Exquisite Machine describes the evolutionary forces that have shaped the heart’s response to damage, the astonishing rejuvenating power of stem cells, how we can avoid heart disease, and why it can be so hard to repair a damaged heart. It tells the stories of patients who have had the devastating experiences of a heart attack, chaotic heart rhythms, or stress-induced acute heart failure. And it describes how cutting-edge technologies are enabling experiments and clinical trials that will lead us to new solutions to the worldwide scourge of heart disease.

Tell the Machine Goodnight

by Katie Williams
Tell the Machine Goodnight
Author: Katie Williams
Publisher: Penguin
Total Pages: 209
Release: 2018-06-19
Genre: Fiction
ISBN: 0525533141
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FINALIST FOR 2018 KIRKUS PRIZE NAMED ONE OF THE "BEST LITERARY FICTION OF 2018' BY KIRKUS REVIEWS "Sci-fi in its most perfect expression…Reading it is like having a lucid dream of six years from next week, filled with people you don't know, but will." —NPR "[Williams’s] wit is sharp, but her touch is light, and her novel is a winner." – San Francisco Chronicle "Between seasons of Black Mirror, look to Katie Williams' debut novel." —Refinery29 Smart and inventive, a page-turner that considers the elusive definition of happiness. Pearl's job is to make people happy. As a technician for the Apricity Corporation, with its patented happiness machine, she provides customers with personalized recommendations for greater contentment. She's good at her job, her office manager tells her, successful. But how does one measure an emotion? Meanwhile, there's Pearl's teenage son, Rhett. A sensitive kid who has forged an unconventional path through adolescence, Rhett seems to find greater satisfaction in being unhappy. The very rejection of joy is his own kind of "pursuit of happiness." As his mother, Pearl wants nothing more than to help Rhett--but is it for his sake or for hers? Certainly it would make Pearl happier. Regardless, her son is one person whose emotional life does not fall under the parameters of her job--not as happiness technician, and not as mother, either. Told from an alternating cast of endearing characters from within Pearl and Rhett's world, Tell the Machine Goodnight delivers a smartly moving and entertaining story about the advance of technology and the ways that it can most surprise and define us. Along the way, Katie Williams playfully illuminates our national obsession with positive psychology, our reliance on quick fixes. What happens when these obsessions begin to overlap? With warmth, humor, and a clever touch, Williams taps into our collective unease about the modern world and allows us see it a little more clearly.