Forthcoming Books

Forthcoming Books
Author: Rose Arny
Publisher:
Total Pages: 1636
Release: 1995-02
Genre: American literature
ISBN:

Zenspirations

Zenspirations
Author: Joanne Fink
Publisher: Fox Chapel Publishing
Total Pages: 138
Release: 2014-02-01
Genre: Art
ISBN: 1607651173

Patterning is fun, easy and relaxing. It is a great way to add interest and texture to any design. Whether you like to journal, draw, doodle, design, or craft, you'll find a world of inspiration here. These decorative borders, frames, shapes, and alphabets will appeal to a spectrum of tastes and styles.

The Copywriter's Handbook

The Copywriter's Handbook
Author: Robert W. Bly
Publisher: Holt Paperbacks
Total Pages: 432
Release: 2020-04-07
Genre: Business & Economics
ISBN: 1250238005

The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

Speedball Textbook for Pen and Brush Lettering

Speedball Textbook for Pen and Brush Lettering
Author: Charles Stoner
Publisher:
Total Pages: 100
Release: 1972
Genre: Alphabets
ISBN:

"The Speedball textbook is essentially a reference book for both craftsman and student. The text matter presents methods whereby skills can be perfected and the knowledge of letter forms mastered."--Page 1