| Author | : Guy Tomlinson |
| Publisher | : The Marketing Directors |
| Total Pages | : 402 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 0955886015 |
The Marketing Director's Handbook is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. It is truly unique. In 30 chapters it is structured to help you undertake key marketing activities and solve marketing problems. It is jam-packed with insights, ideas to ensure business and personal success.
| Author | : |
| Publisher | : Elsevier |
| Total Pages | : 634 |
| Release | : 2019-09-19 |
| Genre | : Business & Economics |
| ISBN | : 0444637656 |
Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. - Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing - Designed for economists already convinced of the benefits of applying economics tools to marketing - Written for those who wish to become quickly acquainted with the integration of marketing and economics
| Author | : Frank M. Placenti |
| Publisher | : American Bar Association |
| Total Pages | : 523 |
| Release | : 2017 |
| Genre | : Business & Economics |
| ISBN | : 9781634258111 |
As directors continue to grapple with ever expanding agendas and complex issues in the boardroom, the Director's Handbook provides a valuable practical resource that identifies 101 topics commonly encountered by public company directors. This valuable resource focuses on equipping individual directors to function at a higher level by arming them with general background on a topic and then questions to enable the director to gather the information required to reach an informed decision. It is designed as an excellent training tool for both new directors and younger lawyers entering the governance field.
| Author | : Venkatesh Shankar |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 529 |
| Release | : 2012 |
| Genre | : Business & Economics |
| ISBN | : 1781005222 |
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.
| Author | : Barton A Weitz |
| Publisher | : SAGE |
| Total Pages | : 618 |
| Release | : 2006-08-11 |
| Genre | : Business & Economics |
| ISBN | : 9781412921206 |
The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
| Author | : Mark Steven Bosko |
| Publisher | : |
| Total Pages | : 404 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 9780941188760 |
This book gives street-level instruction and real-world examples on how to promote, distribute, and sell a production.
| Author | : Hans Hedin |
| Publisher | : John Wiley & Sons |
| Total Pages | : 290 |
| Release | : 2014-06-30 |
| Genre | : Business & Economics |
| ISBN | : 1118923626 |
An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession marketplace, their management needs future-oriented business information. The Handbook of Market Intelligence provides a one stop shop, step-by-step roadmap for establishing, conducting and further developing corporate intelligence programs within an organisation and then shows how organisations can turn market data into actionable insights. • Full of best practice advice from hundreds of real-life international case studies • Outlines the anticipated future trends in Strategic Market Intelligence based on unique global survey data • Provides guidance on extracting relevant, useful and accurate market information that can be used for successful business development
| Author | : Jay Conrad Levinson |
| Publisher | : Houghton Mifflin Harcourt |
| Total Pages | : 404 |
| Release | : 1994 |
| Genre | : Business & Economics |
| ISBN | : 9780395700136 |
Marketing strategy for maximum return, for large & small businesses.
| Author | : Tevfik Dalgic |
| Publisher | : Psychology Press |
| Total Pages | : 288 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : 9780789023308 |
Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing's: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.
