The Personal Credibility Factor

The Personal Credibility Factor
Author: Sandy Allgeier
Publisher: FT Press
Total Pages: 195
Release: 2009-02-09
Genre: Business & Economics
ISBN: 0132703963

You'd trust your life with some people. Others, you wouldn't trust for an instant, even when the stakes are low. Why? What builds the personal credibility that some people simply exude? What do they do differently? This book shows you and helps you build your own personal credibility, the #1 attribute in earning trust and achieving success. Renowned personal coach Sandra K. Allgeier begins with a set of powerful stories that demonstrate what personal credibility really consists of, how it's earned, and how easily it can be destroyed. You'll discover how small daily actions, together with specific communication techniques and decisions, shape others' view of whether you can be trusted. Next, Allgeier illuminates three oft-neglected, crucial secrets of personal credibility. You'll find a hands-on assessment tool designed to help you bring more personal authenticity and transparency to your interactions; as well as practical guidance on suspending judgment and really listening, thereby earning others' trust even if you ultimately choose to disagree. Allgeier concludes with seven specific steps you can take every day to increase your personal credibility, and rebuild credibility you may have already lost. Following her easy-to-understand, easy-to-use guidance, you can live a life that's not just more successful, but happier and more fulfilled, too.

Facilitating Evaluation

Facilitating Evaluation
Author: Michael Quinn Patton
Publisher: SAGE Publications
Total Pages: 309
Release: 2017-10-23
Genre: Social Science
ISBN: 1506347630

In Facilitating Evaluation, Michael Quinn Patton recounts stories of his experiences as an evaluation facilitator. Evaluation facilitation applies and adapts general facilitation knowledge and techniques to the specialized challenges of working with stakeholder groups involved in program evaluation. The purpose of such facilitation is to enhance the relevance, credibility, meaningfulness, and utility of evaluations. Michael Quinn Patton outlines five evaluation facilitation principles that are the organizing framework for addressing how to work with stakeholders to generate evaluation questions, make decisions among methods, interpret findings, and participate in any and all aspects of evaluation, from initial determination of purpose through design and data collection, and on through follow-up to ensure and enhance use. His between-chapter portages are an opportunity to hear different voices and encounter diverse perspectives on evaluation facilitation. In each case, he invited colleagues to write about anything they thought was important to understand and yet neglected in the evaluation literature. The book will be required reading for advanced courses in program evaluation and become an indispensable resource for practitioners in the field.

ADVERTISING

ADVERTISING
Author: SANGEETA SHARMA
Publisher: PHI Learning Pvt. Ltd.
Total Pages: 489
Release: 2006-01-01
Genre: Business & Economics
ISBN: 8120329732

Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, desktop publishing and computer-aided designing has revolutionized the advertising world. This book provides an in-depth coverage of the concepts related to advertising, media planning and creativity in advertising. Divided into five parts, the text covers all the important aspects of advertising, including the changing face of the advertising world, web advertising and the concept of Integrated Marketing Communications (IMC). It describes in detail how to develop and execute an effective advertising campaign by understanding consumers’ mind and conducting advertising and media research. It enables the reader to assess, review and modify an advertising campaign or a media plan. KEY FEATURES : • A large number of ads, current as well as from the past, are used to elucidate the concepts. • The text helps the reader analyze an ad copy and find its relevance to the product. • Case studies on popular brands are provided throughout the text to assist the reader in understanding the key elements of successful brand building. The book is primarily intended to serve as a text for postgraduate students of management and the students pursuing various courses in advertising.

Retirement Isn't the Only Option

Retirement Isn't the Only Option
Author: James W. Walker
Publisher: Pearson Education
Total Pages: 23
Release: 2009-11-16
Genre: Business & Economics
ISBN: 0131377914

This Element is an excerpt from Work Wanted: Protect Your Retirement Plans in Uncertain Times (ISBN: 9780132354646) by James W. Walker and Linda H. Lewis. Available in print and digital formats. You don’t have to retire! Learn how to choose from the unprecedented number of alternatives now available to you. Retirement isn’t the only option for boomers; it’s just one option. There are many alternatives to consider, based on how much change you want. Let’s consider some of the possibilities, ranging from just a little change to more radical change....

The Truth About Re-Envisioning the Future of Your Company

The Truth About Re-Envisioning the Future of Your Company
Author: William S. Kane
Publisher: Pearson Education
Total Pages: 21
Release: 2010-08-31
Genre: Business & Economics
ISBN: 0132485311

This is the eBook version of the printed book. This Element is an excerpt from The Truth About Thriving in Change (9780132354622) by William S. Kane. Available in print and digital formats. The concise guide to crafting a vision that’s powerful enough to help you drive fundamental, long-lasting change. With just a few words, your team will likely experience higher job satisfaction, motivation, commitment, loyalty, pride, and productivity. What words could generate such resounding results? The answer: your vision. If effectively developed and communicated–addressing the broader organizational questions, “Why are we here?” and “Why is it important that we’re here?”–it can move mountains.

Three Fast and Easy Ways to Edit Your E-mails

Three Fast and Easy Ways to Edit Your E-mails
Author: Natalie Canavor
Publisher: Pearson Education
Total Pages: 19
Release: 2010-02-15
Genre: Business & Economics
ISBN: 013215966X

This is the eBook version of the printed book. This Element is an excerpt from The Truth About the New Rules of Business Writing (ISBN: 9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. Simple, quick, foolproof ways to supercharge every email you write--and all your other business writing, too! “Kill the passive and commit to action”: You’ve probably heard this before, and it’s true. Cut inactive verbs and you’ll liven up your writing enormously. What’s inactive? It’s easiest to show you: “The road was crossed by the chicken.” Think no one would say this? Here are everyday examples of business language that contain the same weakness....

The Many Context of Leadership

The Many Context of Leadership
Author: Russell E. Palmer
Publisher: Pearson Education
Total Pages: 19
Release: 2010-02-15
Genre: Business & Economics
ISBN: 0132542579

This is the eBook version of the printed book. This Element is an excerpt from Ultimate Leadership: Winning Execution Strategies for Your Situation (9780131933866) by Russell E. Palmer. Available in print and digital formats. Find the right way to lead in any environment, because “one size” definitely does NOT fit all! One of the biggest mistakes a leader can make is to fail to understand that what works in the leader’s own organization can be very wrong in other contexts that may be part of the leader’s wider responsibilities. I have seen leaders who were brilliant in shaping their own organizations fail utterly when they found themselves in leadership roles in very different kinds of organizations. Each context requires a different approach to leadership...

The Truth About Dealing with Change

The Truth About Dealing with Change
Author: William S. Kane
Publisher: Pearson Education
Total Pages: 16
Release: 2010-08-31
Genre: Business & Economics
ISBN: 0132485346

This is the eBook version of the printed book. This Element is an excerpt from The Truth About Thriving in Change (9780132354622) by William S. Kane. Available in print and digital formats. Steady, confident, and enabling: mastering the new suite of leadership skills you need to transform your organization. To be an effective manager, you must be an effective leader of transformation. Why? Research tells us that successful organizational transformation is 70-90% based on leadership and only 10-30% on management. Most people think they know what leadership is...