The Persuasion Code

The Persuasion Code
Author: Christophe Morin
Publisher: John Wiley & Sons
Total Pages: 356
Release: 2018-09-11
Genre: Business & Economics
ISBN: 1119440750

The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMapTM. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.

Neuromarketing

Neuromarketing
Author: Patrick Renvoise
Publisher: HarperCollins Leadership
Total Pages: 257
Release: 2007-09-30
Genre: Business & Economics
ISBN: 1418570303

The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. In Neuromarketing, Renvoisé and Morin will help you learn: The six stimuli that always trigger a response The four steps to align content and delivery of your message The six message building blocks to address the "old brain" The seven powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.

Brainfluence

Brainfluence
Author: Roger Dooley
Publisher: John Wiley & Sons
Total Pages: 308
Release: 2011-10-21
Genre: Business & Economics
ISBN: 1118175948

Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

The Pumpkin Plan

The Pumpkin Plan
Author: Mike Michalowicz
Publisher: Penguin
Total Pages: 241
Release: 2012-07-05
Genre: Business & Economics
ISBN: 1591844886

Full of stories of successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. But that’s when he discovered an unlikely source of inspiration—pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.

7 Secrets of Persuasion

7 Secrets of Persuasion
Author: James C. Crimmins
Publisher: Red Wheel/Weiser
Total Pages: 224
Release: 2016-09-19
Genre: Business & Economics
ISBN: 1632659417

"Jim Crimmins explains what really drives human behavior. For anyone who hopes to influence what people do or what they buy, Jim's book is required reading." —Keith Reinhard, chairman emeritus of DDB Worldwide and a member of the Advertising Hall of Fame 7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion. Whether your goal is to persuade one person--a husband, child, or boss--or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to: Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even though people don't know why they do what they do. Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power. Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional. Transform your candidate, service, or product into the one people want by utilizing what psychologists call the "fundamental attribution error."

The Conscience Code

The Conscience Code
Author: G. Richard Shell
Publisher: HarperCollins Leadership
Total Pages: 273
Release: 2021-06-08
Genre: Business & Economics
ISBN: 1400221145

The Conscience Code is a practical guide to creating workplaces where everyone can thrive. Surveys show that more than 40% of employees report seeing ethical misconduct at work, and most fail to report it--killing office morale and allowing the wrong people to set the example. Collegiate professor G. Richard Shell has heard work misconduct stories from his MBA students which inspired him to create this helpful guide for navigating these nuances. Shell created?this book?to point to a better path: recognize that these conflicts are coming, learn to spot them, then follow a research-based, step-by-step approach for resolving them skillfully.?By committing to the Code, you can replace regret with long-term career success as a leader of conscience. In The Conscience Code, Shell shares tips and facts that: Solves a crucial problem faced by professionals everywhere: What should they do when they are asked to compromise their core values to achieve organizational goals? Teaches readers to recognize and overcome the five organizational forces that push people toward actions they later regret. Lays out a systematic, values-to-action process that people at all levels can follow to maintain their integrity while achieving true success in their lives and careers. Driven by dramatic, real-world examples from Shell's classroom, today's headlines, and classic cases of corporate wrongdoing, The Conscience Code shows how to create value-based workplaces where everyone can thrive.

The Art of Persuasion

The Art of Persuasion
Author: Bob Burg
Publisher: Sound Wisdom
Total Pages: 175
Release: 2011-09-20
Genre: Business & Economics
ISBN: 0768487005

The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: Making People Feel Important Everything is Negotiable Dealing with Difficult People Persuasion in Action What Sets You Apart from the Rest Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!

Manipulation and Persuasion Code

Manipulation and Persuasion Code
Author: Mark Brain
Publisher:
Total Pages: 154
Release: 2020-01-30
Genre:
ISBN:

You Are About To Learn The Fine Art Of Manipulation, Mind Control, Brainwashing, And Persuasion Through Various Dark Psychology Techniques! Imagine getting to a point of your life where you can easily get anyone to do anything you want them to... How would that transform your life and the lives of other people? The sky is the limit, right? But how is that even possible? Well, while many strategies do work, very few come anywhere close to delivering results like dark psychology! And all that is possible because dark psychology techniques rely on a deep understanding of human psychology that makes them work every single time. So what exactly is dark psychology and what part of human psychology does it take advantage of? What dark psychology techniques can you use to get anyone to do anything? How do these techniques work and how exactly can you apply them? How do you maximize the effectiveness of these techniques? Are there certain groups of people that dark psychology techniques work best on and why is that so? When do these dark psychology strategies become unhealthy and dangerous and which groups of people are likely to use dark psychology in a way that harms others? If you have these and other related questions, this book is for you so keep reading, as it covers everything about dark psychology using simple, easy to follow language to help you apply what you learn. More precisely, this book will teach you: The key techniques and secrets of persuasion to help you gain what you want in life Aspects of the human behavior that can be manipulated/controlled, including how to control the subconscious mind, what mind control is, how to mind control someone and some mind control tricks you can use to get anyone to do anything The ins and outs of manipulation, including the secrets and techniques on how to recognize the target Social skills of a good manipulator and how to build these skills NLP techniques that you can use to manipulate anyone The signs of people who are naturally confrontation avoidant and why they are prone to narcissistic people How you can protect yourself from NLP mind control The ins and outs of undetected mind control People who are commonly influenced and the symptoms of dark psychology The ins and outs of deception, including the common techniques used in deception How to use the positive power of dark psychology to achieve your good intents Qualities of good liars and manipulators and how to become one All about the ethics of communication and how that relates to dark psychology techniques The common traits of people who find themselves victims of manipulation And much more You cannot afford not to know the inner workings of dark psychology in this day and age! Even if the concept of dark psychology seems too foreign to you right now, you will learn everything you need to learn about dark psychology in this book and how to start using it to start seeing results! And even if you don't use dark psychology techniques on other people to gain an edge over others in life, someone else out there is using them to get an edge over you....sales people, leaders, public speakers, entrepreneurs, investors, parents, and just about anyone uses them, even without knowledge of what they are using! Are you ready? If you are, Scroll up and click Buy Now With 1-Click or Buy Now to get started today!

The Power of Persuasion

The Power of Persuasion
Author: Lucas Haasis
Publisher: transcript Verlag
Total Pages: 661
Release: 2022-03-31
Genre: History
ISBN: 3839456525

Lucas Haasis found a time capsule: A complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens who lived in 18th century Hamburg. Luetkens travelled France between 1743-1745 in order to become a successful wholesale merchant. He succeeded in this undertaking via both shrewd business practice and proficient skills in the practice of letter writing. Based on this unique discovery, in this microhistorical study Lucas Haasis examines the crucial steps and activities of a mercantile establishment phase, the typical letter practices of Early Modern merchants, and the practical principles of persuasion leading to success in the 18th century.