Marketing and Retail Pharmacy

Marketing and Retail Pharmacy
Author: Colin Gilligan
Publisher: Routledge
Total Pages: 0
Release: 1997
Genre: Drugs
ISBN: 9781857752021

Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.

Quality and Safety in Pharmacy Practice

Quality and Safety in Pharmacy Practice
Author: Terri L. Warholak
Publisher: McGraw Hill Professional
Total Pages: 292
Release: 2010-05-01
Genre: Medical
ISBN: 0071603867

Gain a complete understanding of the principles of quality improvement and their application to present and future pharmacy practice "This book is a great resource for pharmacists and pharmacy students who want to learn about safety and quality in pharmacy practice."--Laura Cranston, RPh, Executive Director, The Pharmacy Quality Alliance Quality and Safety in Pharmacy Practice details the principles, approaches, strategies, and actions necessary to improve the overall safety and effectiveness of pharmacy services. Although one of the book’s primary goals is to enhance the quality of future health care, you will find guidelines that can be implemented immediately to improve today’s pharmacy practice. This comprehensive text offers a complete overview of quality in general, the reasons for improving practice, and actual day-to-day changes and approaches that will positively impact the patient. Quality and Safety in Pharmacy Practice is divided into five parts, covering: The current and future landscape of health care quality and the business case for quality improvement and value-driven health care Quality improvement concepts and tools, including statistical process control Quality and safety measurement, including mechanisms for gathering consumer feedback Incentives and other drivers of quality improvement Application of the principles of quality improvement to pharmacy practice -- complete with case examples