Author | : Yūsaku Kamekura |
Publisher | : |
Total Pages | : 0 |
Release | : 1981 |
Genre | : Art and industry |
ISBN | : 9780486241913 |
Nearly 700 trademarks, the work of Wright, Loewy, Klee, Binder, hundreds of others.
Author | : Yūsaku Kamekura |
Publisher | : |
Total Pages | : 0 |
Release | : 1981 |
Genre | : Art and industry |
ISBN | : 9780486241913 |
Nearly 700 trademarks, the work of Wright, Loewy, Klee, Binder, hundreds of others.
Author | : Yasaburō Kuwayama |
Publisher | : Rockport Publishers |
Total Pages | : 504 |
Release | : 1987 |
Genre | : Law |
ISBN | : |
Includes 5,800 trademarks, service marks, symbols etc. by 1,300 designers from 38 countries.
Author | : Yasaburo Kuwayama |
Publisher | : New York ; Toronto : Van Nostrand Reinhold |
Total Pages | : 200 |
Release | : 1973 |
Genre | : Business & Economics |
ISBN | : |
A comprehensive, profusely illustrated guide to more than 1,500 trademark from all over the world. The trademark designs in this volume are based on letter forms and arranged alphabetically. To make the book easy to use it has three indexes: 1. Index of names of companies represented. 2. Index of type of industry, business, product or service. 3. Index of designers.
Author | : Al Cooper |
Publisher | : |
Total Pages | : |
Release | : 1976 |
Genre | : Logotype |
ISBN | : 9780910158206 |
Author | : Ivan Chermayeff |
Publisher | : Princeton Architectural Press |
Total Pages | : 292 |
Release | : 2000-09 |
Genre | : Design |
ISBN | : 9781568982564 |
The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Library, Alvin Ailey Dance, the Smithsonian Institution, and the Museum of Modern Art, are instantly recognizable hallmarks of design. TM collects over 200 trademarks created over the 40-year history of the firm, which is led by Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler. The variety and vitality of their work is reflected in this visually rich book, which serves an inspiration for designers as well as a reference to the best in trademark design.
Author | : Tom Geismar |
Publisher | : HOW Books |
Total Pages | : 256 |
Release | : 2011-10-31 |
Genre | : Design |
ISBN | : 1440310327 |
The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.
Author | : Paul Rand |
Publisher | : Chronicle Books |
Total Pages | : 97 |
Release | : 2014-08-19 |
Genre | : Design |
ISBN | : 1452130655 |
One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
Author | : Sasha Costanza-Chock |
Publisher | : MIT Press |
Total Pages | : 358 |
Release | : 2020-03-03 |
Genre | : Design |
ISBN | : 0262043459 |
An exploration of how design might be led by marginalized communities, dismantle structural inequality, and advance collective liberation and ecological survival. What is the relationship between design, power, and social justice? “Design justice” is an approach to design that is led by marginalized communities and that aims expilcitly to challenge, rather than reproduce, structural inequalities. It has emerged from a growing community of designers in various fields who work closely with social movements and community-based organizations around the world. This book explores the theory and practice of design justice, demonstrates how universalist design principles and practices erase certain groups of people—specifically, those who are intersectionally disadvantaged or multiply burdened under the matrix of domination (white supremacist heteropatriarchy, ableism, capitalism, and settler colonialism)—and invites readers to “build a better world, a world where many worlds fit; linked worlds of collective liberation and ecological sustainability.” Along the way, the book documents a multitude of real-world community-led design practices, each grounded in a particular social movement. Design Justice goes beyond recent calls for design for good, user-centered design, and employment diversity in the technology and design professions; it connects design to larger struggles for collective liberation and ecological survival.
Author | : Henning Hartwig |
Publisher | : Edward Elgar Publishing |
Total Pages | : 584 |
Release | : 2021-05-28 |
Genre | : Law |
ISBN | : 1781955883 |
Written by expert scholars and practitioners, this unique Research Handbook presents the state of the art in research on, and the practice of, international design law. Combining cutting-edge research with a practical approach, it examines key trends and covers key cases, regional and national laws, as well as concepts of international design protection. In particular, the U.S. framework is compared with the regime of the EU, and issues relating to the Hague Agreement are also covered.