Author | : Jean K. Chalaby |
Publisher | : Bloomsbury Publishing |
Total Pages | : 273 |
Release | : 2004-11-26 |
Genre | : Business & Economics |
ISBN | : 0857717480 |
This book is the first to offer a global perspective on the unique contemporary media phenomenon of transnational television channels. It is also the first to compare their impact in different regions of the globe. Revealing great richness and diversity across some of the world's main geocultural regions (Europe, the Middle East, Africa, South Asia, Greater China and Latin America), international contributors with in-depth industry knowledge examine the place of these channels in the process of globalization, their impact on the nation-state and on regional culture and politics. The book also considers audiences and geocultural TV markets, providing new ways of thinking about the emerging transnational media order.