Two Sides of the Moon

Two Sides of the Moon
Author: David Scott
Publisher: Macmillan
Total Pages: 530
Release: 2013-12-03
Genre: Biography & Autobiography
ISBN: 146685927X

Growing up on either side of the Iron Curtain, David Scott and Alexei Leonov experienced very different childhoods but shared the same dream to fly. Excelling in every area of mental and physical agility, Scott and Leonov became elite fighter pilots and were chosen by their countries' burgeoning space programs to take part in the greatest technological race ever-to land a man on the moon. In this unique dual autobiography, astronaut Scott and cosmonaut Leonov recount their exceptional lives and careers spent on the cutting edge of science and space exploration. With each mission fraught with perilous risks, and each space program touched by tragedy, these parallel tales of adventure and heroism read like a modern-day thriller. Cutting fast between their differing recollections, this book reveals, in a very personal way, the drama of one of the most ambitious contests ever embarked on by man, set against the conflict that once held the world in suspense: the clash between Russian communism and Western democracy. Before training to be the USSR's first man on the moon, Leonov became the first man to walk in space. It was a feat that won him a place in history but almost cost him his life. A year later, in 1966, Gemini 8, with David Scott and Neil Armstrong aboard, tumbled out of control across space. Surviving against dramatic odds-a split-second decision by pilot Armstrong saved their lives-they both went on to fly their own lunar missions: Armstrong to command Apollo 11 and become the first man to walk on the moon, and Scott to perform an EVA during the Apollo 9 mission and command the most complex expedition in the history of exploration, Apollo 15. Spending three days on the moon, Scott became the seventh man to walk on its breathtaking surface. Marking a new age of USA/USSR cooperation, the Apollo-Soyuz Test Project brought Scott and Leonov together, finally ending the Cold War silence and building a friendship that would last for decades. Their courage, passion for exploration, and determination to push themselves to the limit emerge in these memoirs not only through their triumphs but also through their perseverance in times of extraordinary difficulty and danger.

Marketing the Moon

Marketing the Moon
Author: David Meerman Scott
Publisher: MIT Press
Total Pages: 145
Release: 2014-02-28
Genre: Science
ISBN: 0262026961

One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.

Both Sides of the Moon

Both Sides of the Moon
Author: Alan Duff
Publisher: Penguin Random House New Zealand Limited
Total Pages: 239
Release: 2012-06-01
Genre: Fiction
ISBN: 1869798775

A powerful novel by the author of Once Were Warriors about a half caste and his Maori warrior ancestor, cast out of his tribe. Jimmy understands all about belonging and not belonging. he sees himself as part of both sides of the moon: 'Kind of black man, sort of nigger, in my own country, and kind of white, sort of The Man, by the other half of me. I am torn, yet I am more whole since I am both . . .' He is part of a fractured family, and it's only when he learns about his forebear - a brave warrior who became an outcast from his tribe - that he begins to understand the darker implications of his heritage.

Faces of the Moon

Faces of the Moon
Author: Bob Crelin
Publisher: Charlesbridge
Total Pages: 37
Release: 2009-07-01
Genre: Juvenile Nonfiction
ISBN: 160734288X

Describes the moon's phases as it orbits the Earth every twenty-nine days using rhyming text and cut-outs that illustrate each phase.

Gardens of the Moon

Gardens of the Moon
Author: Steven Erikson
Publisher: Macmillan
Total Pages: 498
Release: 2004-06-01
Genre: Fiction
ISBN: 1429926589

Vast legions of gods, mages, humans, dragons and all manner of creatures play out the fate of the Malazan Empire in this first book in a major epic fantasy series from Steven Erikson. The Malazan Empire simmers with discontent, bled dry by interminable warfare, bitter infighting and bloody confrontations with the formidable Anomander Rake and his Tiste Andii, ancient and implacable sorcerers. Even the imperial legions, long inured to the bloodshed, yearn for some respite. Yet Empress Laseen's rule remains absolute, enforced by her dread Claw assassins. For Sergeant Whiskeyjack and his squad of Bridgeburners, and for Tattersail, surviving cadre mage of the Second Legion, the aftermath of the siege of Pale should have been a time to mourn the many dead. But Darujhistan, last of the Free Cities of Genabackis, yet holds out. It is to this ancient citadel that Laseen turns her predatory gaze. However, it would appear that the Empire is not alone in this great game. Sinister, shadowbound forces are gathering as the gods themselves prepare to play their hand... Conceived and written on a panoramic scale, Gardens of the Moon is epic fantasy of the highest order--an enthralling adventure by an outstanding new voice. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

Lunar Sourcebook

Lunar Sourcebook
Author: Grant Heiken
Publisher: CUP Archive
Total Pages: 796
Release: 1991-04-26
Genre: Science
ISBN: 9780521334440

The only work to date to collect data gathered during the American and Soviet missions in an accessible and complete reference of current scientific and technical information about the Moon.

Next Time You See the Moon

Next Time You See the Moon
Author: Emily Morgan
Publisher: NSTA Press
Total Pages: 36
Release: 2014-07-01
Genre: Education
ISBN: 1938946553

This fascinating book will stay with children every time they gaze up at the night sky. Through vivid pictures and engaging explanations, children will learn about many of the Moon’s mysteries: what makes it look like a silvery crescent one time and a chalk-white ball a few nights later, why it sometimes appears in the daytime, where it gets its light, and how scientists can predict its shape on your birthday a thousand years from now. Next Time You See the Moon is an ideal way to explain the science behind the shape of the Moon and bring about an evening outing no child—or grown-up—will soon forget. Awaken a sense of wonder in a child with the Next Time You See series from NSTA Kids. The books will inspire elementary-age children to experience the enchantment of everyday phenomena such as sunsets, seashells, fireflies, pill bugs, and more. Free supplementary activities are available on the NSTA website. Especially designed to be experienced with an adult—be it a parent, teacher, or friend—Next Time You See books serve as a reminder that you don’t have to look far to find something remarkable in nature.

The Natural Navigator

The Natural Navigator
Author: Tristan Gooley
Publisher: The Experiment
Total Pages: 320
Release: 2012-06-05
Genre: Sports & Recreation
ISBN: 1615191550

From the New York Times-bestselling author of The Secret World of Weather and The Lost Art of Reading Nature’s Signs, learn to tap into nature and notice the hidden clues all around you Before GPS, before the compass, and even before cartography, humankind was navigating. Now this singular guide helps us rediscover what our ancestors long understood—that a windswept tree, the depth of a puddle, or a trill of birdsong can help us find our way, if we know what to look and listen for. Adventurer and navigation expert Tristan Gooley unlocks the directional clues hidden in the sun, moon, stars, clouds, weather patterns, lengthening shadows, changing tides, plant growth, and the habits of wildlife. Rich with navigational anecdotes collected across ages, continents, and cultures, The Natural Navigator will help keep you on course and open your eyes to the wonders, large and small, of the natural world.