| Author | : Colin Wheildon |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2005 |
| Genre | : Communication in marketing |
| ISBN | : 9781875750221 |
For anyone who has a say in what appears in print and need to know whether, as well as looking good, it will do its job by being read. It gives practical answers on choosing the right typeface, on colour, tints, and many basic aspects of layout.
| Author | : Nancy Skolos |
| Publisher | : Rockport Publishers |
| Total Pages | : 192 |
| Release | : 2006-06-01 |
| Genre | : Design |
| ISBN | : 1616735910 |
Working with type and image and the integration of these two elements to create persuasive and effective design pieces are the foundations of good graphic design. Yet, very little practical information exists for these tasks. This book changes all it. It gives designers the practical know-how to combine type and image for dynamic effect as well as to use them in contrast to create tension and meaning in design. Creating strong layouts is the most important as well as the most challenging of any project. This book inspires through excellence by exhibiting great design work then deconstructing the processes in simple visual terms. Type, Image, Message: Merging Pictures and Ideas looks at this respected art form while providing practical information that can be used by any designer wishing to hone the skills needed to merge type with images in an inspired manner.
| Author | : Colin Wheildon |
| Publisher | : |
| Total Pages | : 266 |
| Release | : 1995 |
| Genre | : Business & Economics |
| ISBN | : |
The proliferation of desktop publishing has reawakened interest in the presentational aspects of printed communication; that is, in what writing looks like. When picking a fonts package, the image-conscious self-expresser would do well to consult Wheildon on the ins and outs of typography and graphic design; indeed, for those in advertising, his book will serve as a layout primer. In measured, detailed language, and drawing on nine years of research, Wheildon discusses page layout, typefaces, reader behavior, and more. Further, given subject matter that lends itself to insightful illustration, he accompanies the text with graphics that enhance and underscore his points at every turn. His writing seems a bit technical, even dry, at first, but detailed and crisp exposition combine with apt illustration to impart as much depth about the technical aspects of presenting printed communication as many readers may want. Mike Tribby. --
| Author | : Karen Cheng |
| Publisher | : Yale University Press |
| Total Pages | : 249 |
| Release | : 2020-10-20 |
| Genre | : Design |
| ISBN | : 0300249926 |
The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.
| Author | : Jonathan Snook |
| Publisher | : |
| Total Pages | : 140 |
| Release | : 2011-11-27 |
| Genre | : Cascading style sheets |
| ISBN | : 9780985632106 |
| Author | : Sofie Beier |
| Publisher | : BIS Publishers |
| Total Pages | : 208 |
| Release | : 2017-09-19 |
| Genre | : Design |
| ISBN | : 9789063694586 |
This book offers guidelines on type design and contains a number of essential tricks that designers need to know/understand.
| Author | : Sofie Beier |
| Publisher | : |
| Total Pages | : 208 |
| Release | : 2021-10-21 |
| Genre | : Design |
| ISBN | : 9789063696221 |
Type Tricks: Layout Design is the follow-up to Type Tricks and the second book in the trilogy of user manuals about typography related matters. The first book was about type design, the second book is about type layout and the final book will be about type usability. Sometimes you do not have the time to read a book cover to cover, but you simply are looking for some main pointers to help you move forward. This book is precisely for these kinds of situations. The book covers both key typography rules as well as the underlying structure of the working process in layout design. In an illustrative format and easily accessible style, it presents the different stages of working with typography. The collection of rules provides more than 200 tips for creating readable layouts and typography settings. The book touches on matters of typography for both print and digital media: from letter spacing, paragraph breaks, text adjustment, leading, emphasis, hierarchy to grid systems. Layout guidelines are difficult to remember, but with this book you do not have to know them all by heart. The format is small and handy, so you can always have it on hand when you need to check the rules. Type Tricks: Layout Design takes its outset in the author's experience as a teacher of typography, her practical experience with designing layouts and her academic research into improving reading through good typography.
| Author | : Ina Saltz |
| Publisher | : Rockport Publishers |
| Total Pages | : 208 |
| Release | : 2019-02-12 |
| Genre | : Design |
| ISBN | : 1631596489 |
Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections—The Letter, The Word, The Paragraph, and The Page—the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more. Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.
| Author | : Timothy Samara |
| Publisher | : Rockport Pub |
| Total Pages | : 260 |
| Release | : 2004 |
| Genre | : Art |
| ISBN | : 9781592531905 |
This guide offers ideas and inspiration through hundreds of successful real-life projects. It also offers advice on choosing fonts, sizes and colours, incorporating text and illustrations, and avoiding common mistakes in text usage.
