Understanding Personalisation

Understanding Personalisation
Author: Iryna Kuksa
Publisher: Chandos Publishing
Total Pages: 284
Release: 2022-08-21
Genre: Language Arts & Disciplines
ISBN: 0081019882

Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book identifies the dimensions of personalization and its typologies. Issues of privacy, the ethics of design, and the designer/maker's control versus the consumer's freedom are covered, along with sections on digital personalization, advances in new media technologies and software development, the way we communicate, our personal devices, and the way personal data is stored and used. Other sections cover the principles of personalization and changing patterns of consumption and development in marketing that facilitate individualized products and services. The book also assesses the convergence of both producers and consumers towards the co-creation of goods and services and the challenges surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption. - Offers multiple perspectives on personalization, a pervasive and complex issue - Presents expertise and practical examples to help users understand personalization and its application to a variety of disciplines - Breaks new ground in defining and explaining personalization in the context of individualized and micro-marketing

Personalising Public Services

Personalising Public Services
Author: Catherine Needham
Publisher: Policy Press
Total Pages: 215
Release: 2011
Genre: Political Science
ISBN: 1847427596

This book focuses on how personalisation - the idea that public services should be tailored to the individual, with budgets devolved to the service user or frontline staff - evolved as a policy narrative and has mobilised wide-ranging political support.

Technology and Intimacy: Choice or Coercion

Technology and Intimacy: Choice or Coercion
Author: David Kreps
Publisher: Springer
Total Pages: 364
Release: 2016-08-24
Genre: Computers
ISBN: 3319448056

This book constitutes the refereed proceedings of the 12th IFIP TC 9 International Conference on Human Choice and Computers, HCC12 2016, held in Salford, UK, in September 2016. The 26 revised full papers presented were carefully reviewed and selected from 34 submissions. The papers deal with the constantly evolving intimate relationship between humans and technology. They focus on three main themes: ethics, communications, and futures.

Personalized Machine Learning

Personalized Machine Learning
Author: Julian McAuley
Publisher: Cambridge University Press
Total Pages: 338
Release: 2022-02-03
Genre: Computers
ISBN: 1009008579

Every day we interact with machine learning systems offering individualized predictions for our entertainment, social connections, purchases, or health. These involve several modalities of data, from sequences of clicks to text, images, and social interactions. This book introduces common principles and methods that underpin the design of personalized predictive models for a variety of settings and modalities. The book begins by revising 'traditional' machine learning models, focusing on adapting them to settings involving user data, then presents techniques based on advanced principles such as matrix factorization, deep learning, and generative modeling, and concludes with a detailed study of the consequences and risks of deploying personalized predictive systems. A series of case studies in domains ranging from e-commerce to health plus hands-on projects and code examples will give readers understanding and experience with large-scale real-world datasets and the ability to design models and systems for a wide range of applications.

Governmentality after Neoliberalism

Governmentality after Neoliberalism
Author: Mark Bevir
Publisher: Routledge
Total Pages: 261
Release: 2018-10-24
Genre: Political Science
ISBN: 1317411099

Neoliberalism has had a major impact on public policy but it has also perhaps obscured the equally dramatic spread of other policy tools based on significantly different forms of social science. This book therefore explores the mixture of social technologies that have arisen since neoliberalism, sometimes alongside and sometimes in conflict with it, but generally as attempts to address problems created by the market reforms of a high neoliberalism. These have included attempts to spread networks, joining-up, and long term partnerships, and to build state capacity, social capital, and resilient communities. Thematically, each chapter is defined by its engagement with governmentality, specifically challenging governmentality theory to pay more attention to practices. The book also develops a complex and variegated account of neoliberalism and its afterlife as chapters highlight the different ways in which a range of market mechanisms and other technologies now coexist in different policy areas. Finally, the book moves beyond abstract discussions of both governmentality and neoliberalism to concrete demonstrations of this approach in action. This text will be of key interest to scholars and students of governance, public policy, governmentality theory and more broadly to British Politics, social policy, and sociology.

Production Processes and Product Evolution in the Age of Disruption

Production Processes and Product Evolution in the Age of Disruption
Author: Francesco Gabriele Galizia
Publisher: Springer Nature
Total Pages: 858
Release: 2023-08-07
Genre: Technology & Engineering
ISBN: 3031348214

This book includes state-of-the-art and original research contributions from two well-established conferences, which collectively focus on the joint design, development, and management of products, advanced production systems, and business for sustainable customization and personalization. The book includes wide range of topics within these subjects, ranging from industrial success factors to original contributions within the field. The authors represent worldwide leading research institutions.

Handbook for Practice Learning in Social Work and Social Care, Third Edition

Handbook for Practice Learning in Social Work and Social Care, Third Edition
Author: Joyce Lishman
Publisher: Jessica Kingsley Publishers
Total Pages: 498
Release: 2015-08-21
Genre: Social Science
ISBN: 1784500100

This fully updated and expanded third edition of a classic text provides a comprehensive introduction to key theory, knowledge, research and evidence relating to practice learning in social work and social care. It outlines the theories that underpin social care practice, the main assessment models and interventions, and also offers guidance on the effective implementation of assessment across a range of professional contexts. Contributors from research, policy-making and practice backgrounds offer guidance on how to apply policy and research findings in everyday practice while ensuring that the complex needs of each individual service user are met. This third edition also features new chapters on group work, social pedagogy and personalisation. The Handbook for Practice Learning in Social Work and Social Care is an essential resource for ensuring effective evidence-based practice which will be valued by students, educators and practitioners alike.

Interaction Design

Interaction Design
Author: Jamie Steane
Publisher: Bloomsbury Publishing
Total Pages: 224
Release: 2018-01-25
Genre: Design
ISBN: 1474236367

Interaction Design explores common pitfalls, effective workflows and innovative development techniques in contemporary interaction design by tracking projects from initial idea to the critical and commercial reception of the finished project. The book is divided into six chapters, each focusing on different aspects of the interaction design industry. Exploring design projects from around the world, the authors include examples of the processes and creative decisions behind: – Apps, games and websites – Responsive branding – Complex, large-scale services – Interactive museum installations – Targeted promotions – Digital products which influence real-world situations Each case study includes behind-the-scenes development design work, interviews with key creatives and workshop projects to help you start implementing the techniques and working practices discussed in your own interaction design projects. From immersive tourist experiences, to apps which make day-to-day life easier, the detailed coverage of the design process shows how strategists, creatives and technologists are working with interactive technologies to create the engaging projects of the future.

Thriving on the High Street: A Guide to Keeping Your Business Afloat in a Competitive Market

Thriving on the High Street: A Guide to Keeping Your Business Afloat in a Competitive Market
Author: David Morgan
Publisher: Field Books
Total Pages: 395
Release:
Genre: Business & Economics
ISBN:

In a rapidly changing retail landscape, Thriving on the High Streetis the essential guide for small business owners who want to survive and prosper in today's competitive high street environment. Whether you're opening a new storefront or managing an established one, this book provides actionable strategies to attract customers, manage operations, and increase profitability. From understanding foot traffic patterns to building strong local partnerships, embracing digital marketing, and creating memorable customer experiences, this book offers a comprehensive roadmap to help you navigate the unique challenges of running a successful high street business. Equip yourself with the knowledge to adapt, innovate, and thrive in any economic climate.