Unleashing the Power of PR

Unleashing the Power of PR
Author: Mark Weiner
Publisher: John Wiley & Sons
Total Pages: 274
Release: 2006-06-12
Genre: Business & Economics
ISBN: 0787985996

Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.

Unleashing the Positive Power of Differences

Unleashing the Positive Power of Differences
Author: Jane A. G. Kise
Publisher: Corwin Press
Total Pages: 288
Release: 2013-11-05
Genre: Business & Economics
ISBN: 145225771X

All too often, key education initiatives collapse because leaders fail to anticipate and learn from the concerns of those charged with implementation. This illuminating book shows how education leaders can bring opposing groups to common ground, resulting in a solid plan built on diverse wisdom. Acclaimed education coach Jane Kise demonstrates how polarity thinking-a powerful tool for bridging differences developed by Barry Johnson of Polarity Partnerships-provides an alternative to endless debates and either/or thinking. Rather than seeing conflicting forces, the tools help us view them as equally important-even interdependent-concepts, approaches, or models. Readers will find: Ways to recognize polarities, map the positive and negative aspects, and channel energy wasted on disagreement toward a greater common purpose Tools for introducing and working with polarities Polarity mapping to help leaders improve processes for leading change and creating buy-in Ways to use polarity with students as a framework for higher-level thinking

Unleashing the Power of IT

Unleashing the Power of IT
Author: Dan Roberts
Publisher: John Wiley & Sons
Total Pages: 290
Release: 2011-04-06
Genre: Business & Economics
ISBN: 1118044509

Timely guidance for transforming IT into a strategic business partner Today's leaders are expected to reduce costs, increase productivity, drive innovation and help the business identify and pursue new business opportunities. Successful IT leaders will be the ones that become strategic business partners and decision influencers in their organizations. Unleashing the Power of IT describes in actionable detail, the new mindset, core skill set, and interpersonal tool set that are necessary for IT leaders to thrive in today's increasingly complex challenging business environment. Provides tangible, hard-hitting, real-world strategies, techniques and approaches that will immediately transform your IT workforce and culture Includes Top Ten lists of tips and techniques, proven frameworks and practical guidance to help you launch and sustain your IT culture change and professional development initiatives Addresses how to build a client-focused IT culture; move your organization from order takers to trusted business partners, market IT's value, lead change with confidence, manage projects and vendor relationships A special feature of this book includes a chapter profiling several world-class organizations that have implemented the principles in this book. Learn about the culture change challenges they overcame and benefit from their best practices and successes.

The Future of Competitive Strategy

The Future of Competitive Strategy
Author: Mohan Subramaniam
Publisher: MIT Press
Total Pages: 314
Release: 2022-08-16
Genre: Business & Economics
ISBN: 0262046997

How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era. How can legacy firms remain relevant in the digital era? In The Future of Competitive Strategy, strategic management expert Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy. Drawing on the experiences of a range of companies, including Caterpillar, Sleep Number, and Whirlpool, he explains how firms can benefit from data’s enlarged role in modern business, develop digital ecosystems tailored to their unique business needs, and use new frameworks to harness the power of data for competitive advantage. Subramaniam presents digital ecosystems as a combination of production and consumption ecosystems, which can be used by legacy firms to unlock the value of data at various levels—from improving operational efficiencies to creating new data-driven services and transforming traditional products into digital platforms. He explores the ways sensors and the Internet of Things provide new kinds of customer data; presents the concept of digital competitors—other firms that have access to similar data; discusses the new digital capabilities that firms need to develop; and addresses privacy and security issues associated with data sharing. Who needs this book? Any firm that wants to revitalize traditional business models, offer a richer customer experience, and expand its competitive arena into new digital ecosystems.

A Company of Leaders

A Company of Leaders
Author: Gretchen M. Spreitzer
Publisher: Jossey-Bass
Total Pages: 232
Release: 2001-08
Genre: Business & Economics
ISBN:

The authors provide a guide to enhancing empowerment in an organisation through five basic disciplines. The assessment should help the individual managers understand their mindset and behaviours that might be inconsistent with the notion of empowerment. The other disciplines assist in the areas of openness and teamwork, a clear vision and challenges, discipline and control, and support and security. Specific strategies and tools are included in each chapter to help put the principles of the five disciplines into practice.

Unleashing the Power of 3P

Unleashing the Power of 3P
Author: Dan McDonnell
Publisher: CRC Press
Total Pages: 195
Release: 2012-10-17
Genre: Business & Economics
ISBN: 1439886121

Recent improvements at Enterride’s Trail Rider Memphis Operation bought Pete Grant, the Trail Rider Plant Manager, and his team a little more time, but Pete knew much more was needed to save the plant. They needed a breakthrough, a true game changer. Then someone told Pete about a process called 3P that could lead to unprecedented improvement when utilized during major change programs. Could this be just what he was looking for? Unleashing the Power of 3P: The Key to Breakthrough Improvement follows Pete and his team as they journey through Lean and the Production Preparation Process (3P). Using an easy-to-follow story, it allows readers to tag along as the team learns how to trim waste, increase efficiency, and bring their plant back from the brink. You’ll learn from the team’s mistakes and follow them as they visit a hospital and learn how Lean and 3P can be applied in any industry. A go-to guide for 3P execution, this book: Details a proven methodology for successful implementation of even the most aggressive corporate change programs Presented in workbook format with real-world examples Uses an engaging story to guide readers through a 3P project—from beginning to end Suitable for beginner, intermediate, and advanced practitioners of continuous improvement The book outlines time-tested methods that can be applied to any combination of product, process, and facility design to reduce costly redesign iterations and associated delays. Based on a true story, it takes you on a journey as Enterride completes a new production start-up in dramatically reduced time and cost. Lean and 3P can transform your organization. Let Enterride’s journey show you just how transformative they can be. Watch co-author Drew Locher discuss how 3P can stop project delays and increase efficiency in your organization.

Unleashing the Power of Unconditional Respect

Unleashing the Power of Unconditional Respect
Author: Jack Colwell
Publisher: Taylor & Francis
Total Pages: 164
Release: 2010-06-16
Genre: Law
ISBN: 1040083382

Every day, police officers face challenges ranging from petty annoyances to the risk of death in the line of duty. Coupled with these difficulties is, in some cases, lack of community respect for the officers despite the dangers these men and women confront while protecting the public. Exploring issues of courage, integrity, leadership, and charact

Unleash the Power of Social Media Marketing

Unleash the Power of Social Media Marketing
Author: Joe Praveen Sequeira
Publisher: Createspace Independent Publishing Platform
Total Pages: 0
Release: 2012-03-06
Genre: Internet advertising
ISBN: 9781468194517

Are you tired of social strategies that don't work? Have you spent hours on Facebook, Twitter or LinkedIn with nothing to show for it? STOP what you're doing right now. There's a small crop of social marketers that have figured out how to make millions from social marketing. You need their tactics! With the right social media plan, you can GROW your business, make more SALES and collect an army of loyal REPEAT customers. This is not some quick fix solution. But there's a right way to sell in the social sphere, and a wrong way. You need to learn the right way now, so that you can catapult your business ahead of your competition. Get some of the most powerful social marketing advice you'll ever find, inside these pages. Claim your place in the fast paced world of social technology, and build your business on the limitless potential of social sales. 'Unleash the Power of Social Media Marketing' will expose you to explosive, top tier strategies employed by the pros. Transform your social campaign into a systematic money engine, with these closely guarded social secrets!