Writing for the Web

Writing for the Web
Author: Lynda Felder
Publisher: New Riders
Total Pages: 192
Release: 2012
Genre: Computers
ISBN: 0321794435

Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But 'Writing for the Web' explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.

Hot Text

Hot Text
Author: Jonathan Price
Publisher: New Riders
Total Pages: 526
Release: 2002
Genre: Computers
ISBN: 9780735711518

Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.

Web Writing

Web Writing
Author: Jack Dougherty
Publisher: University of Michigan Press
Total Pages: 275
Release: 2015-04-21
Genre: Language Arts & Disciplines
ISBN: 0472900129

Teaching writing across the curriculum with online tools

Nicely Said

Nicely Said
Author: Nicole Fenton
Publisher: Pearson Education
Total Pages: 193
Release: 2014
Genre: Computers
ISBN: 0321988191

"Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals ... Topics include: write marketing copy, interface flows, blog posts, legal policies, and emails; develop behind-the-scenes documents like mission statements, survey questions, and project briefs; find your voice and adapt your tone for the situation; build trust and foster relationships with readers; make a simple style guide."--Publisher's description.

The Web Content Style Guide

The Web Content Style Guide
Author: Gerry McGovern
Publisher: FT Press
Total Pages: 266
Release: 2002
Genre: Business & Economics
ISBN: 9780273656050

As quality becomes ever more critical in differentiating successful websites, the need for a professional approach to your content is growing. The Web Content Style Guideprovides a set of standards and rules to ensure consistent quality content and a flawless service to your readers.

Letting Go of the Words

Letting Go of the Words
Author: Janice Redish
Publisher: Elsevier
Total Pages: 370
Release: 2012-08-14
Genre: Computers
ISBN: 0123859301

"Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--

Writing for the Web

Writing for the Web
Author: J.D. Applen
Publisher: Routledge
Total Pages: 333
Release: 2013-09-05
Genre: Business & Economics
ISBN: 1136925899

Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics of web site design and technology. Presenting information in digestible parts, this text enables students to write and construct realistic and manageable Web sites with a strong theoretical understanding of how online texts communicate to audiences. Key features of the book include: Screenshots of contemporary Web sites that will allow students to understand how writing for and linking to other layers of a Web site should work. Flow charts that describe how Web site architecture and navigation works. Parsing exercises in which students break down information into subsets to demonstrate how Web site architecture can be usable and scalable. Detailed step-by-step descriptions of how to use basic technologies such as file transfer protocols (FTP). Hands-on projects for students to engage in that allow them to connect the various components in the text. A companion website with downloadable code and additional pedagogical features: www.routledge.com/cw/applen Writing for the Web prepares students to work in professional roles, as it facilitates understanding of architecture and arrangement of written content of an organization’s texts.

The Most Wanted

The Most Wanted
Author: Jacquelyn Mitchard
Publisher: Penguin
Total Pages: 409
Release: 1999-06-01
Genre: Fiction
ISBN: 1101209178

Arley Mowbray is young, smart, and lonely. Very lonely. And then she strikes up a correspondence with a prison inmate—and, under the spell of his poetic, seductive letters, falls helplessly, stubbornly in love. Annie Singer is a tough, dedicated Texas lawyer hired to help Arley unite with her beloved. She does so, but against her own better judgment—and soon she’s caught up in this disturbing and dangerous romance, and in her feelings for Arley, who’s become the daughter she never had. When Dillon LeGrande comes after the girl he loves, Arley finds herself both aching for his touch and fearing for her life. And Annie begins to question her own choices—and to wonder what price she would pay for passion.

Writing for New Media

Writing for New Media
Author: Andrew Bonime
Publisher:
Total Pages: 244
Release: 1998
Genre: Computers
ISBN:

Written in a down to earth, non technical language which gives aspiring writers expert advice on how to break into this fast-growing field.