Advances in Advertising Research (Vol. XI)

by Martin K.J. Waiguny

Author	: Martin K.J. Waiguny
Publisher	: Springer Nature
Total Pages	: 349
Release	: 2021-09-01
Genre	: Business & Economics
ISBN	: 3658322012

GET BOOK

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world.

Advances in Advertising Research (Vol. XI)

by Martin K.J. Waiguny

Author	: Martin K.J. Waiguny
Publisher	: Springer Gabler
Total Pages	: 0
Release	: 2022-09-16
Genre	: Business & Economics
ISBN	: 9783658322038

GET BOOK

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world.

Advances in Advertising Research (Vol. VI)

by Peeter Verlegh

Author	: Peeter Verlegh
Publisher	: Springer
Total Pages	: 400
Release	: 2015-09-07
Genre	: Business & Economics
ISBN	: 3658105585

GET BOOK

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.

Asian Dimensions of Services Marketing

by Esther Tang

Author	: Esther Tang
Publisher	: Routledge
Total Pages	: 144
Release	: 2018-10-24
Genre	: Business & Economics
ISBN	: 1317956249

GET BOOK

Explore current trends in the Asian service industry! Asian Dimensions of Services Marketing takes you on a journey through the service industries of Asia. Due to the extraordinary amount of growth in Asian service industries over the past few decades, this sector is expanding greatly in many Asian countries. These changes have had many effects on countries such as China, Korea, Singapore, and Thailand, mostly at the expense of agriculture and manufacturing. This book examines these effects, and establishes ways to achieve success in services marketing. This educational book provides an enlightening look at topics such as: the influence of reference groups in the service industry of Singapore the moderating effect of switching costs on the relationship between service performance and customer satisfaction in the Thai cultural and business setting how multinational professional service firms in South Korea have achieved success the emotional impact of store atmosphere on Chinese customers in a leisure service setting the rapid development of services in Asia, and how to effectively market intangibles to various kinds of consumers

Management Megatrends

by

Author	:
Publisher	: Allied Publishers
Total Pages	: 420
Release	: 2010
Genre	: Industrial management
ISBN	: 9788184245943

GET BOOK

Papers presented at the International Conference on "Management of Emerging Paradigm Conflicts in a Globalizing World", held at Bangalore in 2010.

Advances in Advertising Research (Vol. XII)

by Alexandra Vignolles

Author	: Alexandra Vignolles
Publisher	: Springer Gabler
Total Pages	: 0
Release	: 2023-05-24
Genre	: Business & Economics
ISBN	: 9783658404284

GET BOOK

This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership.

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

by Robert L. King

Author	: Robert L. King
Publisher	: Springer
Total Pages	: 407
Release	: 2015-04-27
Genre	: Business & Economics
ISBN	: 331917049X

GET BOOK

This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

by Vinay Kothari

Author	: Vinay Kothari
Publisher	: Springer
Total Pages	: 644
Release	: 2015-05-13
Genre	: Business & Economics
ISBN	: 3319169467

GET BOOK

This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

New Perspectives in Marketing by Word-of-Mouth

by Emerald Group Publishing Limited

Author	: Emerald Group Publishing Limited
Publisher	: Emerald Group Publishing
Total Pages	: 201
Release	: 2015-10-21
Genre	: Business & Economics
ISBN	: 1785608185

GET BOOK

New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company's reputation. Some of the things the book will explain include:- How brand love is built in the fashion industry - How larger organisations effectively respond to negative social media.