Advertising: Principles and Practice

by Sandra Moriarty

Author	: Sandra Moriarty
Publisher	: Pearson Australia
Total Pages	: 577
Release	: 2014-08-01
Genre	: Business & Economics
ISBN	: 1486009050

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The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.

Advertising

by William Wells

Author	: William Wells
Publisher	:
Total Pages	: 650
Release	: 2007
Genre	: Advertising
ISBN	: 9780131676602

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Advertising & IMC

by Sandra Ernst Moriarty

Author	: Sandra Ernst Moriarty
Publisher	:
Total Pages	: 669
Release	: 2014-04-03
Genre	: Advertising
ISBN	: 9781292017396

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For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Advertising Principles and Practice

by Gupta Ruchi

Author	: Gupta Ruchi
Publisher	: S. Chand Publishing
Total Pages	: 414
Release	: 2012
Genre	: Business & Economics
ISBN	: 812194001X

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Advertising

by William Wells

Author	: William Wells
Publisher	:
Total Pages	: 592
Release	: 2006
Genre	: Advertising
ISBN	: 9780131968813

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For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments, this advertising textbook emphasizes on measuring advertising effectiveness.

Principles and Practice of Marketing

by Jim Blythe

Author	: Jim Blythe
Publisher	: SAGE
Total Pages	: 1174
Release	: 2013-11-05
Genre	: Business & Economics
ISBN	: 1446297500

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When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it′s also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It′s a rich and fascinating area of management waiting to be explored - so welcome to Marketing! Jim Blythe′s Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.

Principles and Practice of Marketing

by David Jobber

Author	: David Jobber
Publisher	:
Total Pages	: 1022
Release	: 2007
Genre	: Marketing
ISBN	: 9780077114152

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This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.

Advertising

by William Wells

Author	: William Wells
Publisher	:
Total Pages	: 648
Release	: 2003
Genre	: Business & Economics
ISBN	:

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For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable advertising may not sell products or build market share it may not be effective advertising. In these days of accountability, clients are asking that advertisers create advertising that meets measurable goals. The challenge with teaching advertising by taking theory and applying it to what is going on in advertising agencies is that companies have always been very guarded about goals and measures. Advertising: Principles and Practice has lifted the veil by focusing on EFFIE-award winners: advertising campaigns that have won awards for their effectiveness from the American Marketing Association of New York. These EFFIE-award winners reveal client goals and how these goals were reached. No other book takes theory and shows students how it is applied today to produce effective advertising advertising that works.

Marketing

by Jim Blythe

Author	: Jim Blythe
Publisher	: SAGE
Total Pages	: 191
Release	: 2006-03-10
Genre	: Business & Economics
ISBN	: 1847878172

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The SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically. Designed to compliment existing textbooks for the course, the companion provides: - Easy access to the key themes in Marketing - Helpful summaries of the approach taken by the main course textbooks - Guidance on the essential study skills required to pass the course - Sample exam questions and answers, with common themes that must always be addressed in an exam situation - Quotes from leading thinkers in the field to use in exams and essays - Taking it Further sections that suggest how readers can extent their thinking beyond the "received wisdom" The SAGE Course Companion on Marketing is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course.