Challenging the Big Brands

Challenging the Big Brands
Author: Judith Evans
Publisher:
Total Pages: 186
Release: 2003
Genre: Art
ISBN:

Features companies such as Adidas, Avis, Priceline, Bestbuy and Sony PlayStation 2.

Market Towns

Market Towns
Author: Neil Powe
Publisher: Routledge
Total Pages: 247
Release: 2007-11-08
Genre: Architecture
ISBN: 1136772383

Original and insightful, this volume, giving in-depth consideration to the key issues affecting the future of market towns, provides readers with a framework for evaluating policy initiatives and progress in market towns.Through a detailed analysis of the characteristics of over 200 towns and in-depth studies of eleven towns in different parts of E

New Challenges to International Marketing

New Challenges to International Marketing
Author: Tamer Cavusgil
Publisher: Emerald Group Publishing
Total Pages: 432
Release: 2009-02-20
Genre: Business & Economics
ISBN: 1848554680

Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.

What Money Can't Buy

What Money Can't Buy
Author: Michael J. Sandel
Publisher: Farrar, Straus and Giroux
Total Pages: 246
Release: 2012-04-24
Genre: Philosophy
ISBN: 1429942584

In What Money Can't Buy, renowned political philosopher Michael J. Sandel rethinks the role that markets and money should play in our society. Should we pay children to read books or to get good grades? Should we put a price on human life to decide how much pollution to allow? Is it ethical to pay people to test risky new drugs or to donate their organs? What about hiring mercenaries to fight our wars, outsourcing inmates to for-profit prisons, auctioning admission to elite universities, or selling citizenship to immigrants willing to pay? In his New York Times bestseller What Money Can't Buy, Michael J. Sandel takes up one of the biggest ethical questions of our time: Isn't there something wrong with a world in which everything is for sale? If so, how can we prevent market values from reaching into spheres of life where they don't belong? What are the moral limits of markets? Over recent decades, market values have crowded out nonmarket norms in almost every aspect of life. Without quite realizing it, Sandel argues, we have drifted from having a market economy to being a market society. In Justice, an international bestseller, Sandel showed himself to be a master at illuminating, with clarity and verve, the hard moral questions we confront in our everyday lives. Now, in What Money Can't Buy, he provokes a debate that's been missing in our market-driven age: What is the proper role of markets in a democratic society, and how can we protect the moral and civic goods that markets do not honor and money cannot buy?

European Universities and the Challenge of the Market

European Universities and the Challenge of the Market
Author: Marino Regini
Publisher: Edward Elgar Publishing
Total Pages: 255
Release: 2011-01-01
Genre: Education
ISBN: 1849808635

This book offers an analysis of the increasing influence of external demands on the dynamics of European higher education systems and institutions. It focuses on the growing openness of higher education to its external environment and suggests that a market logic has emerged in higher education institutions. In addition, the book addresses a number of crucial drivers of change , like the massification of higher education, the emergence of the knowledge economy and the Bologna Process. And it studies the roles and interests of various stakeholders. This book should be of interest to all those who are involved in higher education, whether as internal actors in institutions of higher education, or as its external clients and policy makers. It provides a relevant perspective on the current developments in European higher education and at the same time offers the conceptual tools to critically analyze these developments. Frans van Vught, President of the European Center for Strategic Management of Universities (Esmu) and former president of the University of Twente, the Netherlands The book presents exciting comparative perspectives: how Italian scholars perceive and assess links between higher education and the economy. In-depth information is provided on issues not well documented in the past, e.g. the involvement of external actors in curriculum design, career services for students and links between governance and funding. The Milano-based team of scholars convincingly interpret the opportunities and problems of higher education reforms aiming to position higher education in the knowledge society. Ulrich Teichler, University of Kassel, Germany European Universities and the Challenge of the Market by Marino Regini offers a timely, refreshing and well-researched account of one of the most important changes in European (and other) higher education the rise of competition and the market as key policy drivers. This is a global template whose diffusion and domestications are hugely important for higher education policy research and Regini s book begins lucidly and insightfully to fill in longstanding gaps for us. Just as crucially the book provides valuable material on both the convergences and divergences we find increasingly between globally-situated higher education states. Roger King, Open University and London School of Economics, UK UK academics are frequently exhorted to integrate a European (and global) perspective into their syllabuses, especially where their students are drawn from a wide variety of national backgrounds. But this is difficult when there is a dearth of detailed, accessible contemporary accounts of national practices elsewhere. This edited book goes a very long way to help them. It offers detailed, rigorously researched descriptions of the nature and effects on higher education of its marketisation descriptions rooted in robust theoretical and conceptual frameworks which help the reader situate the descriptions in their own context. Paul Trowler, Lancaster University, UK

Knowledge for Sale

Knowledge for Sale
Author: Lawrence Busch
Publisher: MIT Press
Total Pages: 177
Release: 2017-02-10
Genre: Education
ISBN: 026203607X

How free-market fundamentalists have shifted the focus of higher education to competition, metrics, consumer demand, and return on investment, and why we should change this. A new philosophy of higher education has taken hold in institutions around the world. Its supporters disavow the pursuit of knowledge for its own sake and argue that the only knowledge worth pursuing is that with more or less immediate market value. Every other kind of learning is downgraded, its budget cut. In Knowledge for Sale, Lawrence Busch challenges this market-driven approach. The rationale for the current thinking, Busch explains, comes from neoliberal economics, which calls for reorganizing society around the needs of the market. The market-influenced changes to higher education include shifting the cost of education from the state to the individual, turning education from a public good to a private good subject to consumer demand; redefining higher education as a search for the highest-paying job; and turning scholarly research into a competition based on metrics including number of citations and value of grants. Students, administrators, and scholars have begun to think of themselves as economic actors rather than seekers of knowledge. Arguing for active resistance to this takeover, Busch urges us to burst the neoliberal bubble, to imagine a future not dictated by the market, a future in which there is a more educated citizenry and in which the old dichotomies—market and state, nature and culture, and equality and liberty—break down. In this future, universities value learning and not training, scholarship grapples with society's most pressing problems rather than quick fixes for corporate interests, and democracy is enriched by its educated and engaged citizens.

Measuring Entrepreneurial Businesses

Measuring Entrepreneurial Businesses
Author: John Haltiwanger
Publisher: University of Chicago Press
Total Pages: 488
Release: 2017-09-21
Genre: Business & Economics
ISBN: 022645407X

Measuring Entrepreneurial Businesses: Current Knowledge and Challenges brings together and unprecedented group of economists, data providers, and data analysts to discuss research on the state of entrepreneurship and to address the challenges in understanding this dynamic part of the economy. Each chapter addresses the challenges of measuring entrepreneurship and how entrepreneurial firms contribute to economies and standards of living. The book also investigates heterogeneity in entrepreneurs, challenges experienced by entrepreneurs over time, and how much less we know than we think about entrepreneurship given data limitations. This volume will be a groundbreaking first serious look into entrepreneurship in the NBER's Income and Wealth series.

Challenging the Market

Challenging the Market
Author: International Working Group on Labour Market Regulation and Deregulation
Publisher: McGill-Queen's Press - MQUP
Total Pages: 404
Release: 2004
Genre: Business & Economics
ISBN: 9780773527270

For two decades economic and social policy in most of the world has been guided by the notion that economies function best when they are fully exposed to competitive market forces. In labour market policy, this approach is reflected in the widespread emphasis on "flexibility" - a euphemism for the retrenchment of income support and social security, the relaxation of labour market regulations, and the enhanced power of private actors to determine the terms of the employment relationship. These strategies have had marked effects on labour market outcomes, leading to greater vulnerability and polarization - and not always in ways that enhance worker-centred flexibility. The authors offer a more balanced analysis of the functioning and effects of labour market regulation and deregulation. By questioning the underpinnings of the "flexibility" paradigm, and revealing its often damaging impacts (on different countries, sectors, and constituencies), they challenge the conclusion that unregulated market forces produce optimal labour market outcomes. The authors conclude with several suggestions for how labour policy could be reformulated to promote both efficiency and equity.

The Challenger Sale

The Challenger Sale
Author: Matthew Dixon
Publisher: Penguin
Total Pages: 242
Release: 2011-11-10
Genre: Business & Economics
ISBN: 1101545895

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.