Clicking

by Faith Popcorn

Author	: Faith Popcorn
Publisher	: HarperThorsons
Total Pages	: 516
Release	: 1997
Genre	: Business & Economics
ISBN	: 9780722534892

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Faith Popcorn has been called "America's most highly regarded trends forecaster" (Newsday). She first identified the concepts of Cocooning, Female Think and Icon Toppling; predicted the fall of New Coke; and has helped create and market many of America's most successful new products. Her astonishingly accurate predictions are an invaluable asset to the American business world, and Clicking, which sold over 100,000 copies in hardcover, appeared on bestseller lists ranging from the New York Times and USA Today to the Chicago Tribune and Business Week. Now Popcorn, coauthor Lys Marigold, and Popcorn's company, BrainReserve, share even more of their remarkable insights about how we will conduct our businesses and live our lives in the future. Clicking is about positioning one's business, and one's self, to be poised to take the fullest advantage of upcoming trends. Loaded with telling anecdotes and inspiring examples, packed with ideas, products and people who have successfully mastered trends, or "clicked," this up-to-the minute revised report (including a major trend not identified in the hardcover) reveals the shape of the future.

Clicking with Clients

by Daniel Wendler

Author	: Daniel Wendler
Publisher	: Createspace Independent Publishing Platform
Total Pages	: 116
Release	: 2016-04-21
Genre	:
ISBN	: 9781532844553

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Online marketing made easy Online marketing doesn't have to be difficult.In fact, online marketing can be one of the easiest ways to build your private practice. With the right strategy and a bit of effort, you can create a sustainable flow of online referrals.Clicking with Clients can show you how. It's written by Daniel Wendler, a doctoral student in clinical psychology and an online marketing expert. Before starting his graduate studies in psychology, Daniel worked for some of the top digital marketing agencies, and started his own successful internet businesses as well. He wrote Clicking with Clients to help therapists feel confident marketing their practice online. If you want a practical guide to launching your website, attracting new clients and growing your practice through the web, this is your book. Inside, you'll learn step-by-step instructions on how to: * Build and design a website* Attract new clients through SEO, social media, and online advertising* Protect your privacy online* Self-publish a book to share your expertise* And more!Plus, you'll learn common marketing pitfalls to avoid, as well as clever strategies for making the most of your investment in online marketing. You'll also get recommendations for further readings, trusted experts, and helpful websites - everything you need to excel at online marketing. Ready to build your private practice online? Start Clicking with Clients today!

It Starts With Clients

by Andrew Sobel

Author	: Andrew Sobel
Publisher	: John Wiley & Sons
Total Pages	: 256
Release	: 2020-03-31
Genre	: Business & Economics
ISBN	: 1119619106

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World-renowned client relationship authority shows you how to dramatically grow your business by mastering fourteen critical client development challenges Andrew Sobel, author of the international bestsellers Clients for Life and Power Questions, offers a proven,100-day plan for conquering 14 tough client development challenges and growing your client base in any market conditions. He’s encapsulated 25 years of unique research, including personal interviews with over 8000 top executives and successful rainmakers, into a practical roadmap for winning more new clients and growing your existing relationships. You’ll learn specific strategies to move confidently and predictably from a first meeting to a signed contract, and discover the agenda-setting techniques that create a steady stream of sole-source business. You’ll master the art of reframing client requests, leading to broader, higher-impact engagements. You’ll dramatically sharpen your ability to ask the powerful questions that can transform your client relationships. And, you’ll learn to develop advisory relationships with influential C-suite executives. Andrew illustrates each weekly challenge with real-life examples drawn from thousands of executive meetings. He shares success strategies from having grown and led three highly successful professional service businesses. Andrew has taught these strategies to over 50,000 professionals around the world, and they’re now available to you in this highly readable, portable masterclass. Whether you are early in your career and need a comprehensive guide to grow your client base from the ground up or are a seasoned practitioner who wants to accelerate your business growth, It Starts With Clients will take you to the next level.

INSPIRED

by Marty Cagan

Author	: Marty Cagan
Publisher	: John Wiley & Sons
Total Pages	: 370
Release	: 2017-11-17
Genre	: Business & Economics
ISBN	: 111938754X

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How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

Chicken Clicking

by Jeanne Willis

Author	: Jeanne Willis
Publisher	: Random House
Total Pages	: 28
Release	: 2015-02-05
Genre	: Juvenile Fiction
ISBN	: 1448187761

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One night Chick hops onto the farmer's house and has a browse on his computer - CLICK - soon she's shopping online for the whole farm! But when she arranges to meet up with a friend she's made online, she discovers all is not as it seems... Little Red Riding Hood for the iPad generation, this is the perfect book for teaching children how to stay safe online.

A / B Testing

by Dan Siroker

Author	: Dan Siroker
Publisher	: John Wiley & Sons
Total Pages	: 214
Release	: 2015-07-27
Genre	: Business & Economics
ISBN	: 1118792416

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How Your Business Can Use the Science That Helped Win the White House The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers. What's the solution? A/B testing. A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and, in doing so, can sometimes double or triple their conversion rates. Testing has been fundamental in driving the success of Google, Amazon, Netflix, and other top tech companies. Even Barack Obama and Mitt Romney had dedicated teams A/B testing their campaign websites during the 2012 Presidential race. In the past, marketing teams were unable to unleash the power of A/B testing because it required costly engineering and IT resources. Today, a new generation of technology that enables marketers to run A/B tests without depending on engineers is emerging and quickly becoming one of the most powerful tools for making data-driven decisions. Authors Dan Siroker and Pete Koomen are cofounders of Optimizely, the leading A/B testing platform used by more than 5,000 organizations across the world. A/B Testing: The Most Powerful Way to Turn Clicks Into Customers offers best practices and lessons learned from more than 300,000 experiments run by Optimizely customers. You'll learn: What to test How to choose the testing solution that's right for your organization How to assemble an A/B testing dream team How to create personalized experiences for every visitor And much more Marketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise.

The Soul-Sourced Entrepreneur

by Christine Kane

Author	: Christine Kane
Publisher	: BenBella Books
Total Pages	: 202
Release	: 2020-11-17
Genre	: Business & Economics
ISBN	: 1950665569

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Can you succeed in business when your strength is more about sensitivity than swagger? If you're moved by meaning, more than manipulation? In other words: Can you succeed while still being you? Christine Kane is living proof that the answer is yes. Far too many of us have swallowed the notion that business owners have to be a certain way to be successful—strategy-obsessed, data-driven, and relentlessly aggressive. Bookstore shelves are lined with guides for entrepreneurs that urge them to "Crush it! "10X It!" or "Unf**k it!" Those who aren't crushers or unf**kers of anything are left wondering if something's wrong with them. Like,maybe they're just not cut out for business. A former songwriter and performer, and then founder of Uplevel YOU—a multi-million-dollar business coaching company—Christine Kane shows a new class of entrepreneurs another way. It's time to connect, not crush. In The Soul-Sourced Entrepreneur, Kane shares the insights that have helped thousands find success without losing themselves. In these pages, readers will find a practical plan to: • Toss out ineffective, old-school goal-setting models. • Reframe your intuition and sensitivity as valuable assets, not as flaws to hide. • Examine old patterns for clues as to what's been holding you back. • Clean up the spaces and distractions draining your energy and power. • Learn to confidently trust in your own wisdom. • Break free from fear-based decision-making that plagues most businesses. Throughout the book, you'll hear stories from other soul-sourced entrepreneurs, who employ their own reliable, unique set of best practices based as much in intuition and self-awareness as on specific skills and strategies. Forget business as usual. Your business is personal, and in this new era, authenticity, creativity, and sensitivity are what set businesses apart. The Soul-Sourced Entrepreneur is your unconventional plan to build the business of your dreams, and being wildly successful by being you.

QuickBooks Online For Dummies

by Elaine Marmel

Author	: Elaine Marmel
Publisher	: John Wiley & Sons
Total Pages	: 412
Release	: 2018-02-21
Genre	: Computers
ISBN	: 1119473942

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Get your QuickBooks in the Cloud! Searching for a cloud-based solution for your small business? Master the fundamentals of QuickBooks Online, the world's most popular software for fast and easy mobile accounting! QuickBooks Online For Dummies teaches about building the perfect budget, processing payroll, simplifying tax return preparation, creating invoices and credit memos, managing inventory, sharing your data with your accountant, generating income statements and financial reports, and balancing accounts—all with quick and easy access to this cloud-based software through an internet connection. QuickBooks Online brings this software to your browser for a monthly fee, allowing you access to its tools from any device with an internet connection. For the money, it provides a good value and a reasonable assortment of features to meet the needs of small business owners looking to make their accounting tasks easier and more manageable. And now you too can benefit from all it has to offer! Deal with billing and payroll Track expenses and sales Enjoy automatic data backup Seamlessly integrate with third-party apps It's never been easier to run your business from the cloud with QuickBooks accounting software. Your data automatically syncs across your devices so you can work from your car, office, or kitchen table!

Computers Helping People with Special Needs

by Klaus Miesenberger

Author	: Klaus Miesenberger
Publisher	: Springer
Total Pages	: 1383
Release	: 2006-07-19
Genre	: Computers
ISBN	: 3540360212

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This book constitutes the refereed proceedings of the 10th International Conference on Computers Helping People with Special Needs, ICCHP 2006, held in Linz, Austria, in July 2006. The 193 revised contributions presented were carefully reviewed and selected for inclusion in the book. The papers evaluate how various fields in computer science can contribute to helping people with various kinds of disabilities and impairment.