Consumer Behavior For Dummies

Consumer Behavior For Dummies
Author: Laura Lake
Publisher: John Wiley & Sons
Total Pages: 386
Release: 2009-05-11
Genre: Business & Economics
ISBN: 0470449837

Consumer behaviour.

Consumer Behavior

Consumer Behavior
Author: Solomon
Publisher: Pearson Education India
Total Pages: 562
Release: 1973
Genre:
ISBN: 9788177580327

Emotion and Reason in Consumer Behavior

Emotion and Reason in Consumer Behavior
Author: Arjun Chaudhuri
Publisher: Routledge
Total Pages: 182
Release: 2006-08-14
Genre: Business & Economics
ISBN: 1136406905

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

The Psychology of Consumer Behavior

The Psychology of Consumer Behavior
Author: Brian Mullen
Publisher: Psychology Press
Total Pages: 290
Release: 2013-06-17
Genre: Business & Economics
ISBN: 1134932898

After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.

Consumer Behavior and Insights

Consumer Behavior and Insights
Author: Diane Phillips
Publisher: Oxford University Press, USA
Total Pages: 592
Release: 2020
Genre: Consumer behavior
ISBN: 9780190857134

Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Consumer research -- Micro-view of consumption -- Perceptual processes -- Learning and memory -- Personality, self, and motivation -- Attitude theory and behavior change -- Decision-making and involvement -- Macro-view of consumption -- Patterns of buyer behavior -- Groups, social processes, and communications -- Culture -- Where are we going? -- Ethics and social responsibility -- Future trends in consumer behavior -- Glossary -- Index.

Economics and Consumer Behavior

Economics and Consumer Behavior
Author: Angus Deaton
Publisher: Cambridge University Press
Total Pages: 468
Release: 1980-05-30
Genre: Business & Economics
ISBN: 9780521296762

For advanced courses in economic analysis, this book presents the economic theory of consumer behavior, focusing on the applications of the theory to welfare economies and econometric analysis.

Social Psychology of Consumer Behavior

Social Psychology of Consumer Behavior
Author: Michaela Wanke
Publisher: Psychology Press
Total Pages: 786
Release: 2008-12-16
Genre: Psychology
ISBN: 1136642838

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an informed, up-to-date overview, from an original integrative perspective. The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests. While the range of topics is rather broad – including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation – each chapter is focused on one specific theoretical or methodological perspective and thereby gives a comprehensive and penetrative account of the relevant issues and the respective research. The volume provides an invaluable resource to students, researchers, and instructors in social psychology, consumer psychology, consumer behavior, and marketing.

Essentials of Consumer Behavior

Essentials of Consumer Behavior
Author: Debra L. Stephens
Publisher: Taylor & Francis
Total Pages: 233
Release: 2016-10-26
Genre: Business & Economics
ISBN: 1317648854

Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption. The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers.

Consumer Behavior

Consumer Behavior
Author: Delbert I. Hawkins
Publisher: McGraw-Hill/Irwin
Total Pages: 0
Release: 2003-03
Genre: Consumer Behavior
ISBN: 9780072865493

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.