Consumer Cosmopolitanism in the Age of Globalization

Consumer Cosmopolitanism in the Age of Globalization
Author: Melvin Prince
Publisher: Business Expert Press
Total Pages: 291
Release: 2012-10-04
Genre: Business & Economics
ISBN: 1606493655

Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision, and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. But what do we know about them as consumers—their origins, values, media usage, and buyer behavior? This unique book details much about this group, and fills a knowledge gap that has long been overlooked largely because other related marketing areas have overshadowed and overlooked the notion of cosmopolitan consumers. Until this book, in fact, there has been no single authoritative source that directly and comprehensively covers the field of consumer cosmopolitanism. This book also includes original essays by an all-star cast of contributors, giving you an introduction to a powerful new approach to marketing, eclectically packed with novel ideas and insights that noticeably advance the marketing field and bring it more fully into the age of globalization.

Cosmopolitanism in the Age of Globalization

Cosmopolitanism in the Age of Globalization
Author: Lee Trepanier
Publisher: University Press of Kentucky
Total Pages: 376
Release: 2011-09-30
Genre: Political Science
ISBN: 0813140226

Thanks to advances in international communication and travel, it has never been easier to connect with the rest of the world. As philosophers debate the consequences of globalization, cosmopolitanism promises to create a stronger global community. Cosmopolitanism in the Age of Globalization examines this philosophy from numerous perspectives to offer a comprehensive evaluation of its theory and practice. Bringing together the works of political scientists, philosophers, historians, and economists, the work applies an interdisciplinary approach to the study of cosmopolitanism that illuminates its long and varied history. This diverse framework provides a thoughtful analysis of the claims of cosmopolitanism and introduces many overlooked theorists and ideas. This volume is a timely addition to sociopolitical theory, exploring the philosophical consequences of cosmopolitanism in today's global interactions.

Globalized Identities

Globalized Identities
Author: Iva Katzarska-Miller
Publisher: Springer Nature
Total Pages: 347
Release: 2022-07-20
Genre: Psychology
ISBN: 3031046447

This book explores the impact of globalization on self and identity from multidisciplinary perspectives. Chapters cover a variety of topics including the impact of cultural inertia on intergroup relations, global consumer identity, radicalization, evolving national identities, young people’s negotiations of different cultural identities, the emergence of all inclusive global identities, and the impact of global citizenship education on global identity. This collection will be of value to scholars and students from across the social sciences.

Marketing Countries, Places, and Place-associated Brands

Marketing Countries, Places, and Place-associated Brands
Author: Papadopoulos, Nicolas
Publisher: Edward Elgar Publishing
Total Pages: 392
Release: 2021-09-14
Genre: Business & Economics
ISBN: 1839107375

This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.

The Routledge Companion to Ethnic Marketing

The Routledge Companion to Ethnic Marketing
Author: Ahmad Jamal
Publisher: Routledge
Total Pages: 539
Release: 2015-06-19
Genre: Business & Economics
ISBN: 1136164219

The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitioners.

Aesthetic Cosmopolitanism and Global Culture

Aesthetic Cosmopolitanism and Global Culture
Author:
Publisher: BRILL
Total Pages: 389
Release: 2019-11-11
Genre: Family & Relationships
ISBN: 9004411488

Gathering scholars from five continents, this edited book displaces the elitist image of cosmopolitan as well as the blame addressed to aesthetic cosmopolitanism often considered as merely cosmetic. By considering aesthetic cosmopolitanism as a tool to understand how individuals and social groups appropriate the sphere of culture in a global world, the authors are concerned with its operationalization on two strongly interwoven levels, macro and micro, structural and individual. Based on the discussion of theoretical perspectives and empirically grounded research (qualitative and quantitative, conducted in many countries), this volume unveils new insights, on tourism and food, architecture and museums, TV series and movies, rock, K-pop and samba, by providing resources for making sense of aesthetic preferences in a global perspective. Contributors are: Felicia Chan, Vincenzo Cicchelli, Talitha Alessandra Ferreira, Paula Iadevito, Sukhmani Khorana, Anne Krebs, Antoinette Kujilaars, Franck Mermier, Sylvie Octobre, Joana Pellerano, Rosario Radakovich, Motti Regev, Viviane Riegel, Clara Rodriguez, Leslie Sklair, Yi-Ping Eva Shi, Claire Thoumelin and Dario Verderame.

Cosmopolitanism in Hard Times

Cosmopolitanism in Hard Times
Author:
Publisher: BRILL
Total Pages: 432
Release: 2020-12-15
Genre: Social Science
ISBN: 9004438025

While each chapter seizes the dialectic of enlightenment and counter-enlightenment at work in the global world, the volume insists on the moral, intellectual, structural, and historical resources that still make cosmopolitanism a real possibility even in these hard times.

Consumer Culture and Modernity

Consumer Culture and Modernity
Author: Don Slater
Publisher: Polity
Total Pages: 240
Release: 1999-02-03
Genre: Social Science
ISBN: 9780745603049

This book provides a comprehensive introduction to the issues, concepts and theories through which people have tried to understand consumer culture throughout the modern period, and puts the current state of thinking into a broader context. Thematically organized, the book shows how the central aspects of consumer culture - such as needs, choice, identity, status, alienation, objects, culture - have been debated within modern theories, from those of earlier thinkers such as Marx and Simmel to contemporary forms of post-structuralism and postmodernism. This approach introduces consumer culture as a subject which - far from being of narrow or recent interest - is intimately tied to the central issues of modern times and modern social thought. With its reviews of major theorists set within a full account of the development of the subject, this book should be of interest to undergraduate and postgraduate students in the many disciplines which now study consumer culture, including communications and cultural studies, anthropology and history.

Cosmopolitanism and Culture

Cosmopolitanism and Culture
Author: Nikos Papastergiadis
Publisher: John Wiley & Sons
Total Pages: 383
Release: 2013-05-09
Genre: Social Science
ISBN: 0745660606

Today, more than at any other point in history, we are aware of the cultural impact of global processes. This has created new possibilities for the development of a cosmopolitan culture but, at the same time, it has created new risks and anxieties linked to immigration and the accommodation of strangers. This book examines how the images of the terrorist and the refugee, by being dispersed across almost all aspects of social life, have resulted in the production of ‘ambient fears’, and it explores the role of artists in reclaiming the conditions of hospitality. Since 9/11 contemporary artists have confronted the issues of globalization by creating situations in which strangers can enter into dialogue with each other, collaborating with diverse networks to forms new platforms for global knowledge. Such knowledge does not depend upon the old model of establishing a supposedly objective and therefore universal framework, but on the capacity to recognize, and mutually negotiate, situated differences. From artworks that incorporate new media techniques to collective activism Papastergiadis claims that there is a new cosmopolitan imaginary that challenges the conventional divide between art and politics. Through the analysis of artistic practices across the globe this book extends the debates on culture and cosmopolitanism from the ethics of living with strangers to the aesthetics of imagining alternative visions of the world. Timely and wide-ranging, this book will be essential reading for students and scholars in sociology and cultural studies and will be of interest to anyone concerned with the changing forms of art and culture in our contemporary global age.