Content DNA

by John Espirian
Content DNA
Author: John Espirian
Publisher:
Total Pages: 248
Release: 2020-04-21
Genre: Business & Economics
ISBN: 9781916206236
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How can we compete in today's fast-moving market? There are more platforms, more users and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered and preferred? Content DNA provides the answers. By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable "shape" for your business. You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline. Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant. "John represents the cutting edge of content marketing reality." - Mark Schaefer "Content DNA provides the foundation and building blocks for creating great content." - Vicki O'Neil "Talk about relentlessly helpful! This is the content bible for anyone looking to build a business online." - Chloë Forbes-Kindlen

Regenesis

by George M Church
Regenesis
Author: George M Church
Publisher: Basic Books
Total Pages: 305
Release: 2014-04-08
Genre: Science
ISBN: 0465038654
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A Harvard biologist and master inventor explores how new biotechnologies will enable us to bring species back from the dead, unlock vast supplies of renewable energy, and extend human life. In Regenesis, George Church and science writer Ed Regis explore the possibilities of the emerging field of synthetic biology. Synthetic biology, in which living organisms are selectively altered by modifying substantial portions of their genomes, allows for the creation of entirely new species of organisms. These technologies-far from the out-of-control nightmare depicted in science fiction-have the power to improve human and animal health, increase our intelligence, enhance our memory, and even extend our life span. A breathtaking look at the potential of this world-changing technology, Regenesis is nothing less than a guide to the future of life.

Native American DNA

by Kim TallBear
Native American DNA
Author: Kim TallBear
Publisher: U of Minnesota Press
Total Pages: 241
Release: 2013-09-01
Genre: Social Science
ISBN: 0816685797
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Who is a Native American? And who gets to decide? From genealogists searching online for their ancestors to fortune hunters hoping for a slice of casino profits from wealthy tribes, the answers to these seemingly straightforward questions have profound ramifications. The rise of DNA testing has further complicated the issues and raised the stakes. In Native American DNA, Kim TallBear shows how DNA testing is a powerful—and problematic—scientific process that is useful in determining close biological relatives. But tribal membership is a legal category that has developed in dependence on certain social understandings and historical contexts, a set of concepts that entangles genetic information in a web of family relations, reservation histories, tribal rules, and government regulations. At a larger level, TallBear asserts, the “markers” that are identified and applied to specific groups such as Native American tribes bear the imprints of the cultural, racial, ethnic, national, and even tribal misinterpretations of the humans who study them. TallBear notes that ideas about racial science, which informed white definitions of tribes in the nineteenth century, are unfortunately being revived in twenty-first-century laboratories. Because today’s science seems so compelling, increasing numbers of Native Americans have begun to believe their own metaphors: “in our blood” is giving way to “in our DNA.” This rhetorical drift, she argues, has significant consequences, and ultimately she shows how Native American claims to land, resources, and sovereignty that have taken generations to ratify may be seriously—and permanently—undermined.

The Thriving Adolescent

by Louise L. Hayes
The Thriving Adolescent
Author: Louise L. Hayes
Publisher: New Harbinger Publications
Total Pages: 332
Release: 2015-11-01
Genre: Psychology
ISBN: 1608828042
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Adolescents face unique pressures and worries. Will they pass high school? Should they go to college? Will they find love? And what ways do they want to act in the world? The uncertainty surrounding the future can be overwhelming. Sadly, and all too often, if things don’t go smoothly, adolescents will begin labeling themselves as losers, unpopular, unattractive, weird, or dumb. And, let’s not forget the ubiquitous ‘not good enough’ story that often begins during these formative years. These labels are often carried forward throughout life. So what can you do, now, to help lighten this lifelong burden? The Thriving Adolescent offers teachers, counselors, and mental health professionals powerful techniques for working with adolescents. Based in proven- effective acceptance and commitment therapy (ACT), the skills and tips outlined in this book will help adolescents and teens manage difficult emotions, connect with their values, achieve mindfulness and vitality, and develop positive relationships with friends and family. The evidence-based practices in this book focus on developing a strong sense of self, and will give adolescents the confidence they need to make that difficult transition into adulthood. Whether it’s school, family, or friend related, adolescents experience a profound level of stress, and often they lack the psychological tools to deal with stress in productive ways. The skills we impart to them now will help set the stage for a happy, healthy adulthood. If you work with adolescents or teens, this is a must-have addition to your professional library.

Advanced Topics in Forensic DNA Typing: Interpretation

by John M. Butler
Advanced Topics in Forensic DNA Typing: Interpretation
Author: John M. Butler
Publisher: Academic Press
Total Pages: 609
Release: 2014-07-28
Genre: Social Science
ISBN: 012405854X
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Advanced Topics in Forensic DNA Typing: Interpretation builds upon the previous two editions of John Butler's internationally acclaimed Forensic DNA Typing textbook with forensic DNA analysts as its primary audience. Intended as a third-edition companion to the Fundamentals of Forensic DNA Typing volume published in 2010 and Advanced Topics in Forensic DNA Typing: Methodology published in 2012, this book contains 16 chapters with 4 appendices providing up-to-date coverage of essential topics in this important field. Over 80 % of the content of this book is new compared to previous editions. - Provides forensic DNA analysts coverage of the crucial topic of DNA mixture interpretation and statistical analysis of DNA evidence - Worked mixture examples illustrate the impact of different statistical approaches for reporting results - Includes allele frequencies for 24 commonly used autosomal STR loci, the revised Quality Assurance Standards which went into effect September 2011

Flow Cytometry

by Alice Longobardi Givan
Flow Cytometry
Author: Alice Longobardi Givan
Publisher: John Wiley & Sons
Total Pages: 309
Release: 2001-07-23
Genre: Science
ISBN: 0471382248
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Flow cytometry continually amazes scientists with its ever-expanding utility. Advances in flow cytometry have opened new directions in theoretical science, clinical diagnosis, and medical practice. The new edition of Flow Cytometry: First Principles provides a thorough update of this now classic text, reflecting innovations in the field while outlining the fundamental elements of instrumentation, sample preparation, and data analysis. Flow Cytometry: First Principles, Second Edition explains the basic principles of flow cytometry, surveying its primary scientific and clinical applications and highlighting state-of-the-art techniques at the frontiers of research. This edition contains extensive revisions of all chapters, including new discussions on fluorochrome and laser options for multicolor analysis, an additionalsection on apoptosis in the chapter on DNA, and new chapters onintracellular protein staining and cell sorting, including high-speed sorting and alternative sorting methods, as well as traditional technology. This essential resource: Assumes no prior knowledge of flow cytometry Progresses with an informal, engaging lecture style from simpleto more complex concepts Offers a clear introduction to new vocabulary, principles of instrumentation, and strategies for data analysis Emphasizes the theory relevant to all flow cytometry, with examples from a variety of clinical and scientific fields Flow Cytometry: First Principles, Second Edition provides scientists, clinicians, technologists, and students with the knowledge necessary for beginning the practice of flow cytometry and for understanding related literature.

Dorfman and Czerniak's Bone Tumors E-Book

by Bogdan Czerniak
Dorfman and Czerniak's Bone Tumors E-Book
Author: Bogdan Czerniak
Publisher: Elsevier Health Sciences
Total Pages: 1523
Release: 2015-08-19
Genre: Medical
ISBN: 0323091598
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The second edition of Dorfman and Czerniak's Bone Tumors brings together the latest data available on bone tumor pathology, making it the most comprehensive and encyclopedic reference on the epidemiology, clinical, pathologic, and molecular aspects of bone tumors. Now offered in full color and featuring updated imaging throughout, this one-of-a-kind resource provides a highly visual review of every disorder — from the common to the rare. - Features comprehensive coverage of bone tumor pathology based on pathologic and clinical data on 11,500 benign and malignant bone tumors from patients treated at the MD Anderson Cancer Center. - High-quality full-color images located throughout the text. - Completely up-to-date molecular and genetic information is based on the most current genomic databases. - Expert Consult eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, and images from the book on a variety of devices. - Four brand-new chapters cover Radiographic Imaging of Bone Tumors; Hematopoetic Tumors; Neural Tumors; and Metastic Tumors of Bone. - Includes information on molecular and genetic aspects of bone tumors from the UCSC Genome Browser, the Catalog of Somatic Mutations in Cancer, and the GeneCards Database of human genes. - Features comprehensive data from nearly 30,000 benign and malignant primary bone tumors and tumor-like lesions from different sources, including over 8,400 malignant bone tumors from the National Cancer Institute's Surveillance, Epidemiology and End Result project. - Provides an enhanced visual understanding with updated radiographic imaging and new full-color, high-quality photomicrographs. - Updated Molecular and Epidemiologic diagrams added to all new chapters.

Mapping and Sequencing the Human Genome

by National Research Council
Mapping and Sequencing the Human Genome
Author: National Research Council
Publisher: National Academies Press
Total Pages: 128
Release: 1988-01-01
Genre: Science
ISBN: 0309038405
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There is growing enthusiasm in the scientific community about the prospect of mapping and sequencing the human genome, a monumental project that will have far-reaching consequences for medicine, biology, technology, and other fields. But how will such an effort be organized and funded? How will we develop the new technologies that are needed? What new legal, social, and ethical questions will be raised? Mapping and Sequencing the Human Genome is a blueprint for this proposed project. The authors offer a highly readable explanation of the technical aspects of genetic mapping and sequencing, and they recommend specific interim and long-range research goals, organizational strategies, and funding levels. They also outline some of the legal and social questions that might arise and urge their early consideration by policymakers.