Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

by Kaufmann, Hans-Ruediger
Customer-Centric Marketing Strategies: Tools for Building Organizational Performance
Author: Kaufmann, Hans-Ruediger
Publisher: IGI Global
Total Pages: 675
Release: 2012-11-30
Genre: Business & Economics
ISBN: 1466625252
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As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization’s financial and marketing performance.

Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media

by Wu, Mei
Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media
Author: Wu, Mei
Publisher: IGI Global
Total Pages: 326
Release: 2013-09-30
Genre: Business & Economics
ISBN: 1466645792
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Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese “pushing hand” operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.

Strategic Tools and Methods for Promoting Hospitality and Tourism Services

by Nedelea, Alexandru-Mircea
Strategic Tools and Methods for Promoting Hospitality and Tourism Services
Author: Nedelea, Alexandru-Mircea
Publisher: IGI Global
Total Pages: 345
Release: 2016-01-07
Genre: Business & Economics
ISBN: 1466697628
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Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.

Strategic Labor Relations Management in Modern Organizations

by Casademunt, Ana María Lucia
Strategic Labor Relations Management in Modern Organizations
Author: Casademunt, Ana María Lucia
Publisher: IGI Global
Total Pages: 334
Release: 2016-04-22
Genre: Business & Economics
ISBN: 1522503579
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Rapid changes within the modern business landscape have created new demands for human resources management. With a different set of challenges to face, human resources managers must implement novel approaches to improve policy effectiveness. Strategic Labor Relations Management in Modern Organizations is a pivotal reference source for the latest scholarly research on emerging human resource practices in relation to labor management, featuring innovative methods to remain competitive in the global business arena. Focusing on critical analyses and real-world applications, this book is ideally designed for professionals, upper-level students, managers, and researchers actively involved in human resources settings.

Customer Relationship Management Strategies in the Digital Era

by Nas?r, Süphan
Customer Relationship Management Strategies in the Digital Era
Author: Nas?r, Süphan
Publisher: IGI Global
Total Pages: 340
Release: 2015-03-31
Genre: Business & Economics
ISBN: 1466682329
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In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.

Marketing in the Cyber Era: Strategies and Emerging Trends

by Ghorbani, Ali
Marketing in the Cyber Era: Strategies and Emerging Trends
Author: Ghorbani, Ali
Publisher: IGI Global
Total Pages: 357
Release: 2013-12-31
Genre: Business & Economics
ISBN: 1466648651
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The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today’s economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

by Management Association, Information Resources
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
Author: Management Association, Information Resources
Publisher: IGI Global
Total Pages: 2254
Release: 2014-12-31
Genre: Business & Economics
ISBN: 1466673583
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As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

Developing Business Strategies and Identifying Risk Factors in Modern Organizations

by Tavana, Madjid
Developing Business Strategies and Identifying Risk Factors in Modern Organizations
Author: Tavana, Madjid
Publisher: IGI Global
Total Pages: 329
Release: 2013-12-31
Genre: Business & Economics
ISBN: 1466648619
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As there is a vast amount of information to consider when offering quality services, organizations have developed techniques for identifying risk factors to be taken into consideration when constructing effective business strategies. Developing Business Strategies and Identifying Risk Factors in Modern Organizations presents new methodologies currently being utilized to formulate and solve strategic issues in order to escape the jeopardy of possible business risks. By highlighting a multitude of sciences and their influences on modern organizations; this book is an essential reference for decision makers and researchers in business, industry, government, and academia.

Business Models for Strategic Innovation

by S.M. Riad Shams
Business Models for Strategic Innovation
Author: S.M. Riad Shams
Publisher: Routledge
Total Pages: 203
Release: 2018-05-15
Genre: Business & Economics
ISBN: 1351257900
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This book extends our understanding of how different cross- functional business and management disciplines, such as innovation and entrepreneurship, strategic management, marketing and HRM, individually and collectively underpin innovation in business management. Business Models for Strategic Innovation develops insights from cross-disciplinary business knowledge streams and their cutting edge discipline-specific practical implications to create a cross- functional business innovation management model. Novel cross- disciplinary knowledge plays an imperative role in business innovation and we know that innovative management processes have significant implications for effective cross- functional management. In this context, each chapter of the book presents fresh insights on diverse business knowledge- streams as well as their applied implications on cross- functional business innovation management. Finally, centred on these cross- disciplinary business theories and their cutting edge implications, the last chapter of this book proposes a model of strategic cross- functional business innovation management process. This academically rigorous work uses innovative theoretical propositions and state- of- the- art empirical analysis in order to enable cross- functional management teams to support organisation- wide business innovation processes.