The impending advent of GSM in the early 1990s triggered massive investment that revolutionised the capability of DSP technology. A decade later, the vastly increased processing requirements and potential market of 3G has triggered a similar revolution, with a host of start-up companies claiming revolutionary technologies hoping to challenge and displace incumbent suppliers. This book, with contributions from today's major players and leading start-ups, comprehensively describes both the new approaches and the responses of the incumbents, with detailed descriptions of the design philosophy, architecture, technology maturity and software support. Analysis of SDR baseband processing requirements of cellular handsets and basestations 3G handset baseband - ASIC, DSP, parallel processing, ACM and customised programmable architectures 3G basestation baseband - DSP (including co-processors), FPGA-based approaches, reconfigurable and parallel architectures Architecture optimisation to match 3G air interface and application algorithms Evolution of existing DSP, ASIC & FPGA solutions Assessment of the architectural approaches and the implications of the trends. An essential resource for the 3G product designer, who needs to understand immediate design options within a wider context of future product roadmaps, the book will also benefit researchers and commercial managers who need to understand this rapid evolution of baseband signal processing and its industry impact.