De-Coca-Colonization

De-Coca-Colonization
Author: Steven Flusty
Publisher: Routledge
Total Pages: 246
Release: 2004-03-01
Genre: Social Science
ISBN: 1135943338

A novel theoretical account of globalization, De-Coca-Colonization argues that we must move away from top-down visions of the processes at work and concentrate on how ordinary people who are locked out of power structures create "globalities" of their own.

De-Coca-colonization

De-Coca-colonization
Author: Steven Flusty
Publisher: Psychology Press
Total Pages: 246
Release: 2004
Genre: Political Science
ISBN: 9780415945387

First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

De-Coca-Colonization

De-Coca-Colonization
Author: Steven Flusty
Publisher: Routledge
Total Pages: 244
Release: 2004-03
Genre: Political Science
ISBN: 1135943346

A novel theoretical account of globalization, this book argues that we must move away from top-down visions of the processes and concentrate on how ordinary people locked out of power structures create "globalities" of their own.

Coca-Colonization and the Cold War

Coca-Colonization and the Cold War
Author: Reinhold Wagnleitner
Publisher: Univ of North Carolina Press
Total Pages: 388
Release: 2000-11-09
Genre: Political Science
ISBN: 080786613X

Reinhold Wagnleitner argues that cultural propaganda played an enormous part in integrating Austrians and other Europeans into the American sphere during the Cold War. In Coca-Colonization and the Cold War, he shows that 'Americanization' was the result not only of market forces and consumerism but also of systematic planning on the part of the United States. Wagnleitner traces the intimate relationship between the political and economic reconstruction of a democratic Austria and the parallel process of cultural assimilation. Initially, U.S. cultural programs had been developed to impress Europeans with the achievements of American high culture. However, popular culture was more readily accepted, at least among the young, who were the primary target group of the propaganda campaign. The prevalence of Coca-Cola and rock 'n' roll are just two examples addressed by Wagnleitner. Soon, the cultural hegemony of the United States became visible in nearly all quarters of Austrian life: the press, advertising, comics, literature, education, radio, music, theater, and fashion. Hollywood proved particularly effective in spreading American cultural ideals. For Europeans, says Wagnleitner, the result was a second discovery of America. This book is a translation of the Austrian edition, published in 1991, which won the Ludwig Jedlicka Memorial Prize.

Eating NAFTA

Eating NAFTA
Author: Alyshia Gálvez
Publisher: Univ of California Press
Total Pages: 289
Release: 2018-09-18
Genre: Social Science
ISBN: 0520965442

Mexican cuisine has emerged as a paradox of globalization. Food enthusiasts throughout the world celebrate the humble taco at the same time that Mexicans are eating fewer tortillas and more processed food. Today Mexico is experiencing an epidemic of diet-related chronic illness. The precipitous rise of obesity and diabetes—attributed to changes in the Mexican diet—has resulted in a public health emergency. In her gripping new book, Alyshia Gálvez exposes how changes in policy following NAFTA have fundamentally altered one of the most basic elements of life in Mexico—sustenance. Mexicans are faced with a food system that favors food security over subsistence agriculture, development over sustainability, market participation over social welfare, and ideologies of self-care over public health. Trade agreements negotiated to improve lives have resulted in unintended consequences for people’s everyday lives.

The Origins of Cocaine

The Origins of Cocaine
Author: Paul Gootenberg
Publisher: Routledge
Total Pages: 231
Release: 2018-06-18
Genre: Social Science
ISBN: 0429951736

In the 1960s, the governments of Colombia, Peru, and Bolivia launched agricultural settlement programs in each country’s vast Amazonian frontier lowlands. Two decades later, these exact same zones had transformed into the centers of the illicit cocaine boom of the Americas. Drawing on concepts from both history and anthropology, The Origins of Cocaine explores how three countries with divergent different mid-century political trajectories ended up with parallel outcomes in illicit frontier economies and cocalero cultures. Bringing together transnational, national, and local analyses, the volume provides an in-depth examination of the deep origins of drug economics in the Americas. As the first substantial study on the shift from agrarian colonization to narcotization, The Origins of Cocaine will appeal to scholars and postgraduate students of Latin American history, anthropology, globalization, development and environmental studies.

The Monk in the Garden

The Monk in the Garden
Author: Robin Marantz Henig
Publisher: Houghton Mifflin Harcourt
Total Pages: 308
Release: 2000
Genre: Biography & Autobiography
ISBN: 9780618127412

A study of the groundbreaking work in genetics conducted by Gregor Mendel, acclaimed as the father of modern genetics, argues that the Moravian monk was far ahead of his time.

Counter-Cola

Counter-Cola
Author: Amanda Ciafone
Publisher: Univ of California Press
Total Pages: 424
Release: 2019-05-28
Genre: History
ISBN: 0520970942

Counter-Cola charts the history of one of the world’s most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the twentieth and twenty-first centuries. Coca-Cola's success has not gone uncontested. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to either assimilate critiques or reveal its limits.

Codex Espangliensis

Codex Espangliensis
Author: Guillermo Gomez-Pena
Publisher: City Lights Books
Total Pages: 92
Release: 2000-06
Genre: Art
ISBN: 9780872863675

Inspired by the pre-Hispanic codices that escaped immolation during colonial invasions, this artists' book opens out in accordion folds expanding to a length of over 21 feet. Rice has created a series of beautiful and jarring montages in which the mixture of languages, slang, poetry, and prose of Gomez-Pena's performance texts are woven through and around Chagoya's collages filled with pre-Hispanic drawings, colonial-era representations of New World natives, and comic book superheroes. Irreverent to the last, Gomez-Pena and Chagoya employ iconic figures and persistent stereotypes to overturn the fantasies of nationalism, ethnocentrism, and historical amnesia that cloud international relations. Rice's masterful typographic compositions orchestrate the text's many voices and views, offering a history of the Americas which must be read forward and backward, in fragments and in recurring episodes - in short, as history itself tends to unfold. About the Authors Guillermo Gomez-Pena was born in Mexico City in 1955 and came to the U.S. in 1978. His work, which includes performance art, poetry, journalism, criticism, and cultural theory, explores cross-cultural issues and North/South relations. He is the recipient of an American Book Award for The New World Border (City Lights) and a MacArthur Foundation Genius Award, among many other honors. Enrique Chagoya is a Mexican-born painter and printmaker who has been living and working in the U.S. since 1977. The recipient of two NEA Fellowships, his most recent show of paintings was at the DeYoung Museum in San Francisco. He currently teaches at Stanford University. Felicia Rice is a book artist, typographer, printer, and publisher whose work has earned her many honors. She lectures and exhibits internationally, and her books are represented in the collections of various museums and libraries. She currently directs the graphic design and production program at the University of California, Santa Cruz Extension.