Dictionary of Advertising and Marketing Concepts

by Arthur Asa Berger
Dictionary of Advertising and Marketing Concepts
Author: Arthur Asa Berger
Publisher: Left Coast Press
Total Pages: 145
Release: 2013-08-31
Genre: Business & Economics
ISBN: 1611327520
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From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.

A Dictionary of Marketing

by Charles Doyle
A Dictionary of Marketing
Author: Charles Doyle
Publisher: Oxford University Press, USA
Total Pages: 450
Release: 2011-03-24
Genre: Business & Economics
ISBN: 0199590230
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Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.

Dictionary of Advertising and Marketing Concepts

by Arthur Asa Berger
Dictionary of Advertising and Marketing Concepts
Author: Arthur Asa Berger
Publisher: Routledge
Total Pages: 144
Release: 2016-07
Genre: Business & Economics
ISBN: 1315430525
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In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.

Dictionary of Marketing Communications

by Norman A. P. Govoni
Dictionary of Marketing Communications
Author: Norman A. P. Govoni
Publisher: SAGE
Total Pages: 260
Release: 2004
Genre: Business & Economics
ISBN: 9780761927716
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With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

The Dictionary of Marketing

by Azaz Motiwala
The Dictionary of Marketing
Author: Azaz Motiwala
Publisher: Lulu.com
Total Pages: 296
Release: 2005
Genre: Business & Economics
ISBN: 1435705122
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The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available

Dictionary of Advertising and Marketing Concepts

by Arthur Asa Berger
Dictionary of Advertising and Marketing Concepts
Author: Arthur Asa Berger
Publisher: Routledge
Total Pages: 200
Release: 2016-07-01
Genre: Language Arts & Disciplines
ISBN: 1315430517
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From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.

A Dictionary of Media and Communication

by Daniel Chandler
A Dictionary of Media and Communication
Author: Daniel Chandler
Publisher: Oxford University Press
Total Pages: 722
Release: 2016-08-17
Genre: Performing Arts
ISBN: 019105755X
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The most accessible and up-to-date dictionary of its kind, this wide-ranging A-Z covers both interpersonal and mass communication, in all their myriad forms, encompassing advertising, digital culture, journalism, new media, telecommunications, and visual culture, among many other topics. This new edition includes over 200 new complete entries and revises hundreds of others, as well as including hundreds of new cross-references. The biographical appendix has also been fully cross-referenced to the rest of the text. This dictionary is an indispensable guide for undergraduate students on degree courses in media or communication studies, and also for those taking related subjects such as film studies, visual culture, and cultural studies.

The Marketing Glossary

by Mark N. Clemente
The Marketing Glossary
Author: Mark N. Clemente
Publisher: clementebooks
Total Pages: 502
Release: 2002
Genre: Business & Economics
ISBN: 0971943400
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Immediately grasp and apply the essential concepts and techniques of marketing, advertising and sales using this combination dictionary, encyclopedia, and how-to guide. Designed for business professionals, business owners, and business students, Used as a recommended textbook and library volume in colleges and universities worldwide. Updated as a 500-page e-book, The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Its digital format provides key word searchability for more than 1,400 definitions, formulas, checklists, examples, and real-life applications. “Mark Clemente's excellent reference work ... is also available as an e-book. Just buy the PDF and keep it on your laptop. Imagine the points you can score in meetings with all that knowledge at your fingertips.” - Jonathan Jackson, book reviewer, ecommerce.internet.com

Core Concepts of Marketing

by John J. Burnett
Core Concepts of Marketing
Author: John J. Burnett
Publisher: Wiley
Total Pages: 0
Release: 2003-06-12
Genre: Business & Economics
ISBN: 9780471469483
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Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing areas work together to create a cohesive strategy.