Humanizing Big Data

Humanizing Big Data
Author: Colin Strong
Publisher: Kogan Page Publishers
Total Pages: 226
Release: 2015-03-03
Genre: Business & Economics
ISBN: 074947212X

Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an overwhelming deluge of data. It can offer marketers more than simple tactical predictive analytics, but organizations need a bigger picture, one that generates some real insight into human behaviour, to drive consumer strategy rather than just better targeting techniques. Humanizing Big Data guides marketing managers, brand managers, strategists and senior executives on how to use big data strategically to redefine customer relationships for better customer engagement and an improved bottom line. Humanizing Big Data provides a detailed understanding of the way to approach and think about the challenges and opportunities of big data, enabling any brand to realize the value of their current and future data assets. First it explores the 'nuts and bolts' of data analytics and the way in which the current big data agenda is in danger of losing credibility by paying insufficient attention to what are often fundamental tenets in any form of analysis. Next it sets out a manifesto for a smart data approach, drawing on an intelligent and big picture view of data analytics that addresses the strategic business challenges that businesses face. Finally it explores the way in which datafication is changing the nature of the relationship between brands and consumers and why this calls for new forms of analytics to support rapidly emerging new business models. After reading this book, any brand should be in a position to make a step change in the value they derive from their data assets.

Street Data

Street Data
Author: Shane Safir
Publisher: Corwin
Total Pages: 281
Release: 2021-02-12
Genre: Education
ISBN: 1071812661

Radically reimagine our ways of being, learning, and doing Education can be transformed if we eradicate our fixation on big data like standardized test scores as the supreme measure of equity and learning. Instead of the focus being on "fixing" and "filling" academic gaps, we must envision and rebuild the system from the student up—with classrooms, schools and systems built around students’ brilliance, cultural wealth, and intellectual potential. Street data reminds us that what is measurable is not the same as what is valuable and that data can be humanizing, liberatory and healing. By breaking down street data fundamentals: what it is, how to gather it, and how it can complement other forms of data to guide a school or district’s equity journey, Safir and Dugan offer an actionable framework for school transformation. Written for educators and policymakers, this book · Offers fresh ideas and innovative tools to apply immediately · Provides an asset-based model to help educators look for what’s right in our students and communities instead of seeking what’s wrong · Explores a different application of data, from its capacity to help us diagnose root causes of inequity, to its potential to transform learning, and its power to reshape adult culture Now is the time to take an antiracist stance, interrogate our assumptions about knowledge, measurement, and what really matters when it comes to educating young people.

Big Data in Organizations and the Role of Human Resource Management

Big Data in Organizations and the Role of Human Resource Management
Author: Tobias M. Scholz
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Total Pages: 237
Release: 2017
Genre: Business & Economics
ISBN: 9783631718902

Big data are changing the way we work. This book conveys a theoretical understanding of big data and the related interactions on a socio-technological level as well as on the organizational level. Big data challenge the human resource department to take a new role. An organization's new competitive advantage is its employees augmented by big data.

Humanizing B2B

Humanizing B2B
Author: Paul Cash
Publisher: Practical Inspiration Publishing
Total Pages: 187
Release: 2021-04-26
Genre: Business & Economics
ISBN: 1788602501

If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world. PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling. JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.

New Horizons for a Data-Driven Economy

New Horizons for a Data-Driven Economy
Author: José María Cavanillas
Publisher: Springer
Total Pages: 312
Release: 2016-04-04
Genre: Computers
ISBN: 3319215698

In this book readers will find technological discussions on the existing and emerging technologies across the different stages of the big data value chain. They will learn about legal aspects of big data, the social impact, and about education needs and requirements. And they will discover the business perspective and how big data technology can be exploited to deliver value within different sectors of the economy. The book is structured in four parts: Part I “The Big Data Opportunity” explores the value potential of big data with a particular focus on the European context. It also describes the legal, business and social dimensions that need to be addressed, and briefly introduces the European Commission’s BIG project. Part II “The Big Data Value Chain” details the complete big data lifecycle from a technical point of view, ranging from data acquisition, analysis, curation and storage, to data usage and exploitation. Next, Part III “Usage and Exploitation of Big Data” illustrates the value creation possibilities of big data applications in various sectors, including industry, healthcare, finance, energy, media and public services. Finally, Part IV “A Roadmap for Big Data Research” identifies and prioritizes the cross-sectorial requirements for big data research, and outlines the most urgent and challenging technological, economic, political and societal issues for big data in Europe. This compendium summarizes more than two years of work performed by a leading group of major European research centers and industries in the context of the BIG project. It brings together research findings, forecasts and estimates related to this challenging technological context that is becoming the major axis of the new digitally transformed business environment.

Humanizing Digital Reality

Humanizing Digital Reality
Author: Klaas De Rycke
Publisher: Springer
Total Pages: 685
Release: 2017-09-15
Genre: Technology & Engineering
ISBN: 9811066116

This book aims at finding some answers to the questions: What is the influence of humans in controlling CAD and how much is human in control of its surroundings? How far does our reach as humans really go? Do the complex algorithms that we use for city planning nowadays live up to their expectations and do they offer enough quality? How much data do we have and can we control? Are today’s inventions reversing the humanly controlled algorithms into a space where humans are controlled by the algorithms? Are processing power, robots for the digital environment and construction in particular not only there to rediscover what we already knew and know or do they really bring us further into the fields of constructing and architecture? The chapter authors were invited speakers at the 6th Symposium "Design Modelling Symposium: Humanizing Digital Reality", which took place in Ensa-Versailles, France from 16 - 20 September 2017.

Dear Data

Dear Data
Author: Giorgia Lupi
Publisher: Chronicle Books
Total Pages: 304
Release: 2016-09-13
Genre: Design
ISBN: 1616895462

Equal parts mail art, data visualization, and affectionate correspondence, Dear Data celebrates "the infinitesimal, incomplete, imperfect, yet exquisitely human details of life," in the words of Maria Popova (Brain Pickings), who introduces this charming and graphically powerful book. For one year, Giorgia Lupi, an Italian living in New York, and Stefanie Posavec, an American in London, mapped the particulars of their daily lives as a series of hand-drawn postcards they exchanged via mail weekly—small portraits as full of emotion as they are data, both mundane and magical. Dear Data reproduces in pinpoint detail the full year's set of cards, front and back, providing a remarkable portrait of two artists connected by their attention to the details of their lives—including complaints, distractions, phone addictions, physical contact, and desires. These details illuminate the lives of two remarkable young women and also inspire us to map our own lives, including specific suggestions on what data to draw and how. A captivating and unique book for designers, artists, correspondents, friends, and lovers everywhere.

Humanizing Healthcare: Hardwire Humanity into the Future of Health

Humanizing Healthcare: Hardwire Humanity into the Future of Health
Author: Summer Knight
Publisher: McGraw Hill Professional
Total Pages: 289
Release: 2021-04-06
Genre: Business & Economics
ISBN: 1264267282

From a top healthcare futurist, frontline innovator, and Deloitte consultant comes a bold new vision for Humanizing Healthcare—hardwiring humanity at every point of care—that is good for people and good for business. Our nation’s healthcare and life science industry has changed dramatically over the past few decades—and not always for the better. In addition to rising costs and access challenges, the current system has caused needless suffering for patients and clinicians alike: physically, emotionally, financially, and socially. There have been numerous efforts to overhaul the system, but nothing has yet cured healthcare of its illnesses. In Humanizing Healthcare, paramedic-turned-physician executive and Deloitte Managing Director Summer Knight draws on her years of experience on the frontlines of healthcare to offer a powerful road map for real reform. Her refreshingly human approach to transforming our healthcare system provides practical strategies to: Identify core problems in the current system—and find the best workable solutions. Combine healthcare with social services—and build stronger networks of support. Use digital technology and virtual visits to provide expert care at lower costs. Empower healthcare consumers to make smarter choices in their treatment and purchasing options. Form therapeutic alliances between the clinical team (physicians and staff) and the home team (family and friends). Build a solid foundation for ongoing improvements that are truly sustainable, affordable, and humane. This is a clear, compassionate guide to how the industry can transform to embody a more human perspective and use it as a collective north star that will positively impact all stakeholders—consumers, providers, caregivers, staff, executives, shareholders, and the government—alike. Most importantly, this book will open your eyes to what’s possible when you create high-quality, deeply felt alliances that deliver consumer-driven care with value to all. Humanizing Healthcare is the future of health.

e-HRM

e-HRM
Author: Mohan Thite
Publisher: Routledge
Total Pages: 404
Release: 2018-08-06
Genre: Business & Economics
ISBN: 1351698710

As with other parts of business, technology is having a profound effect on the world of work and management of human resources. Technology is a key enabler for faster, cheaper and better delivery of HR services and in some cases can have a transformational as well as unintended negative effect. Designed for the digital era, e-HRM is one of the first textbooks on these developments. It incorporates the most current and important HR technology related topics in four distinct parts under one umbrella, written by leading scholars and practitioners drawn from across the world. All the chapters have a uniform structure and pay equal attention to theory and practice with an applied focus. Learning resources of the book include chapter-wide learning objectives, case studies, debates on related burning issues, and the companion website includes lecture slides and a question bank.