Image Makers

Image Makers
Author: Robert Jackall
Publisher: University of Chicago Press
Total Pages: 372
Release: 2000
Genre: Business & Economics
ISBN: 9780226389172

Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tub-thumpers excoriating American society with over-the-top rhetoric. At every turn, Americans are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations. Robert Jackall and Janice M. Hirota explore the fashioning of the apparatus of advocacy through the stories of two organizations, the Committee on Public Information, which sold the Great War to the American public, and the Advertising Council, which since the Second World War has been the main coordinator of public service advertising. They then turn to the career of William Bernbach, the adman's adman, who reinvented advertising and grappled creatively with the profound skepticism of a propaganda-weary midcentury public. Jackall and Hirota argue that the tools-in-trade and habits of mind of "image makers" have now migrated into every corner of modern society. Advocacy is now a vocation for many, and American society abounds as well with "technicians in moral outrage," including street-smart impresarios, feminist preachers, and bombastic talk-radio hosts. The apparatus and ethos of advocacy give rise to endlessly shifting patterns of conflicting representations and claims, and in their midst Image Makers offers a clear and spirited understanding of advocacy in contemporary society and the quandaries it generates.

Image Makers, Image Takers

Image Makers, Image Takers
Author: Anne-Celine Jaeger
Publisher:
Total Pages: 284
Release: 2007
Genre: Photography
ISBN:

This essential guide draws on in-depth interviews with established photographers from the fields of fashion, art, portraiture, documentary photography, and advertising as well as comments from picture editors, curators, agency directors, and publishers who reveal what they look for when choosing an image. The book first focuses on photographers’ working practices. What made the photographer start taking pictures? How did he or she develop a signature style? What is the process involved in going from concept to shoot? How important is postproduction? Then the book turns to selection. How does a picture editor decide which photographer to commission for the next fashion spread? What kind of photograph is worthy of being hung in a gallery? What advice would an art book publisher give a budding photographer? Whether it is the question of what to look for in an image, views on cropping, or the pros and cons of color versus black and white, the shapers of taste give acute and useful accounts of their methods. This updated edition includes five new interviews: Pascal Dangin, who pioneered a revolutionary digital scanning technique; Fabrice Dall’Anese, a celebrated French portrait photographer for Vanity Fair, GQ, Elle, and others; Jörg Colberg, creator of the photography blog, Conscientious; Jehad Nga, a self-taught photographer whose focus has recently shifted from photojournalism to fine art photography; and Tim Barber, who launched tinyvices.com in 2005, an online gallery and image archive.

Image Makers

Image Makers
Author: Robert Jackall
Publisher: University of Chicago Press
Total Pages: 372
Release: 2000-07-20
Genre: Business & Economics
ISBN: 9780226389165

Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tub-thumpers excoriating American society with over-the-top rhetoric. At every turn, Americans are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations. Robert Jackall and Janice M. Hirota explore the fashioning of the apparatus of advocacy through the stories of two organizations, the Committee on Public Information, which sold the Great War to the American public, and the Advertising Council, which since the Second World War has been the main coordinator of public service advertising. They then turn to the career of William Bernbach, the adman's adman, who reinvented advertising and grappled creatively with the profound skepticism of a propaganda-weary midcentury public. Jackall and Hirota argue that the tools-in-trade and habits of mind of "image makers" have now migrated into every corner of modern society. Advocacy is now a vocation for many, and American society abounds as well with "technicians in moral outrage," including street-smart impresarios, feminist preachers, and bombastic talk-radio hosts. The apparatus and ethos of advocacy give rise to endlessly shifting patterns of conflicting representations and claims, and in their midst Image Makers offers a clear and spirited understanding of advocacy in contemporary society and the quandaries it generates.

Image-Makers

Image-Makers
Author: David Lewis-Williams
Publisher: Cambridge University Press
Total Pages: 225
Release: 2019-05-23
Genre: Art
ISBN: 1108498213

Providing insight into an image-making process that became extinct at the end of the nineteenth-century, this book shows that, far from being trivial, hunter-gatherer rock art was embedded in religion. It explores the complex social relations of those who made rock art and why they made it.

Image Makers Image Takers

Image Makers Image Takers
Author: Anne Celine Jaeger
Publisher: Thames and Hudson
Total Pages: 0
Release: 2010-11-02
Genre: Photography
ISBN: 9780500288924

For professionals and beginners alike: a behind-the- scenes look at how photographers of world stature approach their work, and what it is that makes them succeed. This essential guide draws on in-depth interviews with established photographers from the fields of fashion, art, portraiture, documentary photography, and advertising as well as comments from picture editors, curators, agency directors, and publishers who reveal what they look for when choosing an image. The book first focuses on photographers’ working practices. What made the photographer start taking pictures? How did he or she develop a signature style? What is the process involved in going from concept to shoot? How important is postproduction? Then the book turns to selection. How does a picture editor decide which photographer to commission for the next fashion spread? What kind of photograph is worthy of being hung in a gallery? What advice would an art book publisher give a budding photographer? Whether it is the question of what to look for in an image, views on cropping, or the pros and cons of color versus black and white, the shapers of taste give acute and useful accounts of their methods. This updated edition includes five new interviews: Pascal Dangin, who pioneered a revolutionary digital scanning technique; Fabrice Dall’Anese, a celebrated French portrait photographer for Vanity Fair, GQ, Elle, and others; Jörg Colberg, creator of the photography blog, Conscientious; Jehad Nga, a self-taught photographer whose focus has recently shifted from photojournalism to fine art photography; and Tim Barber, who launched tinyvices.com in 2005, an online gallery and image archive.

Images of Power

Images of Power
Author: Brendan Bruce
Publisher:
Total Pages: 200
Release: 1992
Genre: Business & Economics
ISBN:

What exactly is image making? Who are the image makers? In his analysis of the image making process, Brendan Bruce (one of Margaret Thatcher's former image advisers) unravels the mystery that has surrounded this subject for decades. Tracing image making back to its historical roots, Bruce shows that it is by no means a modern phenomenon: the powerful have been employing image makers since Tudor England. This century has witnessed the development of sophisticated techniques for shaping the public images of the famous (and would-be famous) in politics and business. Bruce explains the debt the contemporary image experts owe to the Hollywood studios who raised hype to an art form, perfected scandal management and used the makeover system to turn truck drivers and waitresses into legends.

Image Makers

Image Makers
Author: Giriraj Shah
Publisher: Abhinav Publications
Total Pages: 356
Release: 1993
Genre: Political Science
ISBN: 9788170172956

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Celebrity

Celebrity
Author: James Monaco
Publisher: New York : Dell Publishers
Total Pages: 284
Release: 1978
Genre: Fame
ISBN:

The Whale

The Whale
Author: Ethan Murrow
Publisher: Candlewick Press
Total Pages: 33
Release: 2016-04-12
Genre: Juvenile Fiction
ISBN: 0763679658

The legend of the Great Spotted Whale has never been proven until two whale watchers set out on a journey fifty years later to find the mythical animal. When they finally see it, they discover another surprise even bigger than they imagined.