Higher Education and the Evolution of Management, Applied Sciences, and Engineering Curricula

Higher Education and the Evolution of Management, Applied Sciences, and Engineering Curricula
Author: Machado, Carolina F.
Publisher: IGI Global
Total Pages: 272
Release: 2019-02-01
Genre: Education
ISBN: 1522572600

In an increasingly complex, competitive, and global world, organizations require highly skilled professionals who have the capacity to proactively answer challenges. Thus, educational institutions must update the curricula of their courses to better contribute to the training and development of professionals in order to ensure that they are prepared to face increasing levels of organizational competitiveness. Higher Education and the Evolution of Management, Applied Sciences, and Engineering Curricula is a collection of innovative research that fosters discussion on the evolution of higher-education in management, applied sciences, and engineering with an emphasis on curriculum development, pedagogy, didactic aspects, and sustainable education. This publication presents models, theories, and tools that allow individuals to take a more strategic role in their organizations. It is ideally designed for managers, engineers, human resource officials, academicians, researchers, administrators, and lecturers.

Higher Education

Higher Education
Author: Carolina Machado
Publisher: CRC Press
Total Pages: 115
Release: 2022-07-26
Genre: Business & Economics
ISBN: 1000617831

Increasing corporate social responsibility demands professionals possess the necessary knowledge, abilities, and competencies to answer the needs of a diverse organization’s stakeholders. This book highlights the most recent issues related to higher education in the fields of management and engineering. It explains why a sustainable education is a requirement for professionals, as well as the organizations they collaborate with. Higher Education: Progress for Management and Engineering focuses on the latest research findings in the field of higher and sustainable education. It discusses the progress, shares knowledge and insights on an international scale, and highlights the challenges faced to obtain and secure a more responsible and sustainable management system. Selecting different options and strategies, how to set priorities on managing competition, and how to succeed as an organization that can lead to successes in both national and international markets are covered within this book. This book can be used as a reference for researchers, academics, managers, engineers, and other professionals involved in higher and sustainable education in management and engineering.

Cyber Security and Threats: Concepts, Methodologies, Tools, and Applications

Cyber Security and Threats: Concepts, Methodologies, Tools, and Applications
Author: Management Association, Information Resources
Publisher: IGI Global
Total Pages: 1743
Release: 2018-05-04
Genre: Computers
ISBN: 1522556354

Cyber security has become a topic of concern over the past decade as private industry, public administration, commerce, and communication have gained a greater online presence. As many individual and organizational activities continue to evolve in the digital sphere, new vulnerabilities arise. Cyber Security and Threats: Concepts, Methodologies, Tools, and Applications contains a compendium of the latest academic material on new methodologies and applications in the areas of digital security and threats. Including innovative studies on cloud security, online threat protection, and cryptography, this multi-volume book is an ideal source for IT specialists, administrators, researchers, and students interested in uncovering new ways to thwart cyber breaches and protect sensitive digital information.

Research Anthology on Social Media Advertising and Building Consumer Relationships

Research Anthology on Social Media Advertising and Building Consumer Relationships
Author: Management Association, Information Resources
Publisher: IGI Global
Total Pages: 2012
Release: 2022-05-13
Genre: Computers
ISBN: 1668462885

Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

Research Anthology on Empowering Marginalized Communities and Mitigating Racism and Discrimination

Research Anthology on Empowering Marginalized Communities and Mitigating Racism and Discrimination
Author: Management Association, Information Resources
Publisher: IGI Global
Total Pages: 1302
Release: 2021-02-05
Genre: Social Science
ISBN: 1799886050

With the newly inaugurated US Presidential Administration signing several orders to mitigate discrimination and racism within the United States government, attentions globally are once again brought to the Black Lives Matter campaign, and its message. Discrimination in business contexts, social interactions, and educational institutions remains a concern for leaders today. The empowerment of marginalize communities has been rapidly spreading through societies, thanks to the platforms that social media now offer. The Research Anthology on Empowering Marginalized Communities and Mitigating Racism and Discrimination is a three-volume, hand-selected compilation of the highest quality research on the empowerment of marginalized communities that have been experiencing ongoing discrimination. To shed light on the underpinnings of disparities between marginalized groups and overreaching society, this text explores social justice applications and practices and the changes being made or pushed for around the globe that promote equality, fair treatment, and inclusivity. This book is ideal for sociologists, teachers, activists, practitioners, managers, administrators, policymakers, government officials, researchers, academicians, and students working in fields such as gender studies, race studies, social justice, behavioral studies, history, sociology, anthropology, psychology, law, as well as anyone interested in the current practices and advances in mitigating racism and discrimination in society.

Green Marketing in Emerging Economies

Green Marketing in Emerging Economies
Author: Emmanuel Mogaji
Publisher: Springer Nature
Total Pages: 279
Release: 2022-01-03
Genre: Business & Economics
ISBN: 3030825728

Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers’ green adoption, behaviour, and attitude towards sustainability practices. This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisation’s green offerings while positioning the organisation as a green brand to influence consumers’ green purchasing behaviours.