A 2023 SPE Outstanding Book Award Winner Can transformation be the primary goal of autoethnographic research? In this book, the authors present a compelling case that this is indeed possible. Since autoethnography first appeared as a nascent approach to social inquiry, much has been written about it as a useful addition to the field of qualitative research methods. Over the years, its usage has been extended across various disciplines including the humanities, human services, social sciences, leadership studies, engineering, education, counseling, and even medical education. Notably, the primary function of autoethnography to advance our understanding around sociocultural phenomena has been increasingly paired with a parallel function of the many ways in which this research method can also contribute to practice. However, though its contribution to scholarship is well documented, less has been written about its practical usage as the focal point of inquiry. Yet there is growing evidence that one of the emerging strengths of autoethnography is its transformative capabilities. In Transformative Autoethnography for Practitioners, Hernandez, Chang and Bilgen turn the spotlight on autoethnography as a tool for practitioners where the primary goal is to solve real world problems by facilitating transformational change at the individual, group and/or organizational levels. They draw on existing scholarship as well as their collective work and expertise to provide a Transformative Autoethnographic Model (TAM) for use by practitioners who are intent on effecting such changes in their respective contexts. The book contains seven chapters. Chapters One through Three provide the theoretical grounding for a transformative autoethnography model. Chapter One begins with a broad overview of autoethnographic research and the unique characteristics of this method that makes it especially suited for effecting transformational learning. In chapters Two and Three, the authors provide a quick review of the literature relevant to individual autoethnography and collaborative autoethnography respectively. Each chapter discussion is centered around explicating the transformative elements of the method as well as how it is able to effect change at the individual, group, and organizational level. Chapters Four through Six focus on the praxis of transformative autoethnography. In Chapter Four, the transformative autoethnography model (TAM) is presented in detail and templates are provided for its application. Chapters Five and Six show the application of the TAM in a variety of settings. The book ends with a final chapter discussion on the continuing evolution of autoethnographic explorations, as well as future applications for the TAM model in a fast changing digital landscape. Perfect for courses such as: Research Methods in the Social Sciences | Qualitative Research Methods | Narrative Research | Advanced Qualitative Research Methods | Coaching and Consulting | Leading Change