Strategic Market Research

by Anne E. Beall
Strategic Market Research
Author: Anne E. Beall
Publisher: iUniverse
Total Pages: 99
Release: 2010-07-14
Genre: Business & Economics
ISBN: 1936236176
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For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall shares her unique procedure for conducting strategic market research. With more than fifteen years of experience in conducting market research, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. Strategic Market Research discusses identifying the strategic questions that will help a business; using the right research techniques to answer these questions; obtaining the level of depth required to have insight; reading the nonverbal communications of research respondents when doing qualitative work; identifying the emotional aspects of human behavior; using statistical analyses to understand what drives markets; going beyond the data to interpret the results and make strategic recommendations. In addition to addressing both qualitative and quantitative research, Strategic Market Research provides real-life examples illustrating the application of these concepts in various scenarios, including businesses and non-profit organizations. Implementing the strategic approach from the beginning to the end of a project provides information that promotes change.

Market Research in Practice

by Matthew Harrison
Market Research in Practice
Author: Matthew Harrison
Publisher: Kogan Page Publishers
Total Pages: 400
Release: 2016-03-03
Genre: Business & Economics
ISBN: 0749475862
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Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.

The Market Research Toolbox

by Edward F. McQuarrie
The Market Research Toolbox
Author: Edward F. McQuarrie
Publisher: SAGE Publications
Total Pages: 401
Release: 2015-04-01
Genre: Business & Economics
ISBN: 148331359X
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Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.

Write to Market

by Chris Fox
Write to Market
Author: Chris Fox
Publisher: Createspace Independent Publishing Platform
Total Pages: 0
Release: 2016-02-06
Genre: Authorship
ISBN: 9781548220396
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Many authors write, then market. Successful authors write TO market Have you written a book that just isn't selling? Would you like to write a book that readers eagerly devour? Many authors write, then market. Successful authors write TO market. They start by figuring out how to give readers what they want, and that process begins before writing word one of your novel. This book will teach you to analyze your favorite genre to discover what readers are buying, to mine reviews for reader expectations, and to nail the tropes your readers subconsciously crave. Don't leave the success of your novel up to chance. Deliver the kind of book that will have your fans hounding you for the next one.

Marketing Research

by Carl D. McDaniel
Marketing Research
Author: Carl D. McDaniel
Publisher: Thomson South-Western
Total Pages: 0
Release: 2002
Genre: Analysemetoder
ISBN: 9780324131666
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Marketing Research provides comprehensive information on both the quantitative methods used in marketing research and the many considerations a manager faces when interpreting and using market research findings. Marketing research hot topics are featured, including competitive intelligence, published secondary data and the Internet, and marketing research suppliers and users. Each chapter helps you explore ethical dilemmas related to the topics discussed, the uses and needs for marketing research across business functions, and how to use the Internet to gather marketing research data in an efficient, cost-effective manner. By focusing on the managerial aspects of marketing research, this book provides you with both the tools to conduct marketing research, as well as those to interpret the results and use them effectively as a manager.

Marketing Research Methods

by Mercedes Esteban-Bravo
Marketing Research Methods
Author: Mercedes Esteban-Bravo
Publisher: Cambridge University Press
Total Pages: 883
Release: 2021-01-28
Genre: Business & Economics
ISBN: 1108834981
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Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.

Market Research

by Erik Mooi
Market Research
Author: Erik Mooi
Publisher: Springer
Total Pages: 429
Release: 2017-11-01
Genre: Business & Economics
ISBN: 9811052182
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This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.

Marketing Research

by Alvin C. Burns
Marketing Research
Author: Alvin C. Burns
Publisher:
Total Pages: 680
Release: 2004
Genre: Business & Economics
ISBN: 9780131494169
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Qualitative Marketing Research

by David Carson
Qualitative Marketing Research
Author: David Carson
Publisher: SAGE
Total Pages: 255
Release: 2001-02-01
Genre: Business & Economics
ISBN: 1446234983
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As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.