Author | : Steuart Henderson Britt |
Publisher | : McGraw-Hill Companies |
Total Pages | : 486 |
Release | : 1978 |
Genre | : Business & Economics |
ISBN | : |
Author | : Steuart Henderson Britt |
Publisher | : McGraw-Hill Companies |
Total Pages | : 486 |
Release | : 1978 |
Genre | : Business & Economics |
ISBN | : |
Author | : Steuart Henderson Britt |
Publisher | : McGraw-Hill College |
Total Pages | : 468 |
Release | : 1983-01-01 |
Genre | : Business & Economics |
ISBN | : 9780070069497 |
Author | : Steuart Henderson Britt |
Publisher | : |
Total Pages | : 806 |
Release | : 1968 |
Genre | : Marketing |
ISBN | : |
Author | : Lars Engwall |
Publisher | : Routledge |
Total Pages | : 383 |
Release | : 2016-06-10 |
Genre | : Business & Economics |
ISBN | : 1317917146 |
Defining Management charts the expansion of management as an idea and practice from a time when it was limited to churches and households to its current ubiquity, focusing in particular on the role of business schools, consultants, and business media in this process. How did an entire industry develop around business schools, consultants, and business media who are now widely considered the authorities regarding best management practice? This book shows how these actors – on their own and in interaction – became taken-for-granted and gained such definitional power over management and managers, expanded across the globe from often modest and not always respected origins, and impacted, and continue to impact businesses and, increasingly, the broader economic and social context. Building on extant and some new research, the book is unique in bringing together issues and actors that have been examined elsewhere separately. Any student or professional of management interested in the evolution of their field or the rise of business schools, consultants and business media will find this book both novel and thought-provoking.
Author | : Martial Pasquier |
Publisher | : Routledge |
Total Pages | : 273 |
Release | : 2012-03-12 |
Genre | : Business & Economics |
ISBN | : 1136504591 |
The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.
Author | : Gordon Foxall |
Publisher | : Routledge |
Total Pages | : 235 |
Release | : 2014-09-15 |
Genre | : Business & Economics |
ISBN | : 1317646991 |
This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing ‘mix’, the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each ‘weapon’ in the marketing ‘armoury’ and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where differentiated marketing is presented as an integrative framework and where the systematic control of marketing operations is described. This book is for students who will one day be managers: its emphasis is therefore on what is possible in marketing management and the most effective means by which marketing objectives can be attained.
Author | : Harry Aaron Lipson |
Publisher | : John Wiley & Sons |
Total Pages | : 882 |
Release | : 1971 |
Genre | : Business & Economics |
ISBN | : |