| Author | : C. Neal Johnson |
| Publisher | : InterVarsity Press |
| Total Pages | : 529 |
| Release | : 2011-10-10 |
| Genre | : Religion |
| ISBN | : 0830869476 |
C. Neal Johnson offers the first comprehensive guide to business as mission (BAM) for practitioners. He provides conceptual foundationas for understanding BAM's unique place in global mission and prerequisites for engaging in it. Then he offers practical resources for how to do BAM, including strategic planning and step-by-step operational implementation.
| Author | : Mark Bertolini |
| Publisher | : Crown Currency |
| Total Pages | : 258 |
| Release | : 2019-03-19 |
| Genre | : Business & Economics |
| ISBN | : 0525572791 |
In Mission-Driven Leadership, Mark Bertolini, the long-time chairman and CEO of Aetna, the Fortune 500 health insurance company, reveals that genuine leadership is not about dollars and market share but about improving lives and communities. Mark Bertolini didn't get to the corner office through traditional means. He grew up in a blue-collar neighborhood in Detroit. Early in his career, he was known for his bare-knuckled leadership and hard driving competitiveness that helped him to turnaround several companies. But his ambition came at a cost as he ran roughshod over his colleagues and employees, and spent time away from his family. Two events served as wakeup calls for the hard-charging Bertolini. First his son Eric was diagnosed with incurable cancer, and Bertolini found himself confronting the healthcare industry firsthand, not as an executive, but as the parent of a deathly ill child, determined to save his son's life. And miraculously, after a year in the hospital, often at death's door--Eric was twice given last rites--his son recovered. The second wakeup call was a skiing accident several years later in which Bertolini broke his neck. As his life unraveled in the face of years of chronic pain, therapy, and medication, he realized he had to reinvent himself, emotionally, spiritually, and as a leader--or go under. Mission-Driven Leadership speaks to the lessons Bertolini learned about empathy, about helping employees and Aetna's customers take better care of themselves and each other, about the need to "find the divine in me," and the importance of getting out to meet with employees and customers face-to-face in town halls to truly discover their needs and better serve them.
| Author | : Stanley Tam |
| Publisher | : Moody Publishers |
| Total Pages | : 209 |
| Release | : 2013-07-01 |
| Genre | : Biography & Autobiography |
| ISBN | : 1600669956 |
God Owns My Business is more than a book about a successful businessman. It is the chronicle of how an average man can, with God's guidance and a willing heart, succeed in any endeavor. They said it couldn’t be done, but formally and legally, business owner Stanley Tam made God the owner of his business. To say that his business has met with success thanks to this decision would be a significant understatement—Stanley Tam's businesses are large and profitable, giving well over a million dollars annually. Learn what happens when a man gives his business—literally—to God, and be inspired to steward your whole life for God's honor.
| Author | : Joey Brannon |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2019-05-21 |
| Genre | : Business & Economics |
| ISBN | : 9781599329222 |
A Successful Business Is One On A Mission IN A WORLD filled with uncertainties, tough judgment calls, and unclear business documents and financial statements, many small business owners struggle with growing their company. In Joey Brannon's Grow with Purpose: Building a Mission-Driven Business, he draws upon his experience as a CPA and business consultant to share notable case studies of real clients with real problems to help you learn from their triumphs and mistakes. Written for small business owners, Grow with Purpose is divided into three parts to help you easily learn how you can grow your company: 1. Finding your purpose 2. Maintaining the business 3. Growing with purpose Beginning with identifying your VVWM Core (Values, Vision, Why, and Mission), the advice in this book will help you build a strong foundation that can support and foster success well into the future. Joey wants to make a difference one small business at a time. It's time to get started with yours.
| Author | : Myriam Sidibe |
| Publisher | : Routledge |
| Total Pages | : 297 |
| Release | : 2020-05-10 |
| Genre | : Business & Economics |
| ISBN | : 1000069230 |
Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability. Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies – from CEO to brand developers. Using evidence from interviews and stories from over 100 CEOs, thought leaders and brand managers, the book presents an emergent model that organisations can follow to build purpose into their growth strategy – and shows how to bridge the gap between Brand Say and Brand Do. Readers will learn from the real experts in the field: how Paul Polman, former CEO of Unilever, built purpose into the DNA of his company; what keeps Alan Jope (new CEO, Unilever) and Emmanuel Faber (CEO, Danone) awake at night; and how brand developers from Durex, Dove, Discovery and LIXIL have made choices and the reasons behind them. In this book you will learn how a soap brand Lifebuoy taught one billion people about hygiene, how a beer is tackling gender-based violence, and how a toothpaste is tackling school absenteeism amongst many others. Renowned experts like Peter Piot (Director, London School of Health and Tropical Medicine), Michael Porter (Professor, Harvard School of Business), Jane Nelson (Director, Corporate Responsibility Initiative, Harvard Kennedy School) and Susie Orbach (leading feminist and formerly professor, London School of Economics) also share examples, data and their everyday experiences of helping corporates create a culture of purpose. And leading NGOs and UN experts like Lawrence Haddad (Executive Director, GAIN) and Natalia Kanem (Executive Director of UNFPA) will recount how the public and private sector have worked together to create an accelerated path to reaching the Sustainable Development Goals by 2030. The book provides a clear pathway of how to take brands through the journey of developing impactful social missions and driving business growth, and is an essential guide for both managers and students alike.
| Author | : Buzz Aldrin |
| Publisher | : Simon and Schuster |
| Total Pages | : 249 |
| Release | : 2013-05-07 |
| Genre | : Science |
| ISBN | : 1426210183 |
Can astronauts reach Mars by 2035? Absolutely, says Buzz Aldrin, one of the first men to walk on the moon. Celebrated astronaut, brilliant engineer, bestselling author, Aldrin believes it is not only possibly but vital to America's future to keep pushing the space frontier outward for the sake of exploration, science, development, commerce, and security. What we need, he argues, is a commitment by the U.S. President as rousing as JFK's promise to reach the moon by the end of the 1960 - an audacious, inspiring goal-and a unified vision for space exploration. In Mission to Mars, Aldrin plots that trajectory, stressing that American-led space exploration is essential to the economic and technological vitality of the nation and the world. Do you dare to dream big? Then join Aldrin in his thought provoking and inspiring Mission to Mars.
| Author | : Seth Goldman |
| Publisher | : Crown Currency |
| Total Pages | : 285 |
| Release | : 2013-09-03 |
| Genre | : Business & Economics |
| ISBN | : 0770437508 |
In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving. Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with little more than a tea leaf of an idea and a passion to offer organic, freshly brewed, lightly sweetened bottled tea. Today Honest Tea is a rapidly expanding national brand sold in more than 100,0000 grocery stores, restaurants, convenience stores and drugstores across the country. The brand has flourished as American consumers move toward healthier and greener lifestyles.
| Author | : John Doerr |
| Publisher | : Penguin |
| Total Pages | : 322 |
| Release | : 2018-04-24 |
| Genre | : Business & Economics |
| ISBN | : 052553623X |
#1 New York Times Bestseller Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
