Sharkonomics

by Stefan Engeseth

Author	: Stefan Engeseth
Publisher	: Marshall Cavendish
Total Pages	: 178
Release	: 2012
Genre	: Business & Economics
ISBN	: 9814382779

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Nature is much smarter than the likes of Stanford, Harvard, MIT, McKinsey, Boston Consulting Group, Bain, IBM, Apple and all of the other Fortune 500 companies. In nature, sharks have to move to survive. But in business most market leaders do not, because they are stuck in history--and eventually become shark food. Sharks don't perform by producing endless Power Points; they bite into market share. Sharkonomics will reveal how the logos of market leaders will have more bites taken out of them than a seal after a shark picnic. This book is inspired by Mother Nature's sharks which have been around for more than 420 million years and completed numerous strategic moves. It will prepare you to jump into the water and attack the market. Economic competition is increasing rapidly and reduced resources will increase that further. Economist Joseph Schumpeter (1883-1950) came up with the term "creative destruction" to demonstrate why companies need to innovate constantly in order to survive. In my opinion Schumpeter was converting the saying "eat or be eaten" into economic terms. Sharkonomics is a further enhancement of this: "read this book and take a bite". Sharkonomics will reveal where and how to attack companies such as Apple, through some of the enormous blind spots they are unaware of and through mistakes in their defence strategies.

Sharkonomics 2: How to attack and defend your business in today’s disruptive digital waters

by Stefan Engeseth

Author	: Stefan Engeseth
Publisher	: Marshall Cavendish International Asia Pte Ltd
Total Pages	: 187
Release	: 2019-08-15
Genre	: Business & Economics
ISBN	: 9814868426

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Sharks are nature’s most revered and feared killing machines. But if you study the behaviour of sharks, you will learn they are also highly strategic and efficient in the way they survive and thrive in nature’s competitive environment. Inspired by the shark’s evolved (over 420 million years) instincts and strategic moves, this book provides businesses with 10 ways on how to attack the market leaders, and take market share, in your sector. “Move or Die”, “Strike Unpredictably”, “Timing is the Key”, “Spread Panic” – these are some of the key ways to make shark food out of market leaders. Building on the success of the first edition of Sharkonomics (2012), this expanded and updated edition provides an inspiring perspective on competing in business and how companies of any size can create a presence for themselves in their market. “Stefan not only uses the ‘shark’ metaphor but has actually swam in shark waters to absorb the drama of life and death. He describes the attack stratagems of a shark but respects the intended victims enough to show how they can defend themselves.

The Outlaw Ocean

by Ian Urbina

Author	: Ian Urbina
Publisher	: Vintage
Total Pages	: 560
Release	: 2019-08-20
Genre	: Travel
ISBN	: 0451492951

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NATIONAL BESTSELLER • A riveting, adrenaline-fueled tour of a vast, lawless, and rampantly criminal world that few have ever seen: the high seas. There are few remaining frontiers on our planet. But perhaps the wildest, and least understood, are the world's oceans: too big to police, and under no clear international authority, these immense regions of treacherous water play host to rampant criminality and exploitation. Traffickers and smugglers, pirates and mercenaries, wreck thieves and repo men, vigilante conservationists and elusive poachers, seabound abortion providers, clandestine oil-dumpers, shackled slaves and cast-adrift stowaways—drawing on five years of perilous and intrepid reporting, often hundreds of miles from shore, Ian Urbina introduces us to the inhabitants of this hidden world. Through their stories of astonishing courage and brutality, survival and tragedy, he uncovers a globe-spanning network of crime and exploitation that emanates from the fishing, oil, and shipping industries, and on which the world's economies rely. Both a gripping adventure story and a stunning exposé, this unique work of reportage brings fully into view for the first time the disturbing reality of a floating world that connects us all, a place where anyone can do anything because no one is watching.

Viking Manifesto

by Steve Strid

Author	: Steve Strid
Publisher	:
Total Pages	: 198
Release	: 2008
Genre	: Business & Economics
ISBN	:

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The Vikings went from making wine snifters from the skulls of their enemies to selling furniture in flat boxes. They took civilization based on pillaging and plundering and gave us The Nobel Prize and IKEA. The Vikings are back, and this time they mean business. The Viking Manifesto is a call to arms for a new way of doing business. It's about having an original idea and a different way of making it happen. The ancient Vikings got rich with swords and fast ships; the modern ones with safe cars (Volvo) and sippable vodka (Absolut). Both broke the rules. Both came from nowhere to take the world by storm. This book reveals how Scandinavian companies are making a huge impact on the business landscape, and what lessons other companies can learn from them. It is a book that will astonish, inspire and amuse.

One

by Stefan Engeseth

Author	: Stefan Engeseth
Publisher	: Cyan Communications
Total Pages	: 244
Release	: 2006
Genre	: Business & Economics
ISBN	: 9781904879367

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The power of the consumer is stronger than ever. Yet, the gap between what a company promises and what consumers experience has never been larger. If companies are to survive and grow in this age of the consumer, drastic action is needed. This provocative book offers a platform for such action. Stefan Engeseth argues that companies must change impersonal environments into ones designed to interact with customers. Companies must let customers into the process of creating new products and services, and even into marketing and selling. Why not invite customers to the next board or management meeting? Already, companies such as eBay, Amazon, and Procter & Gamble are making millions by working with - instead of against - consumer power. ONE offers tools, methods and the inspiration to bring customers closer to the company. It will radically change the way managers view customers and the way the company relates to them.

Essentials of Modern Marketing

by Philip Kotler

Author	: Philip Kotler
Publisher	:
Total Pages	: 459
Release	: 2021-11-24
Genre	:
ISBN	:

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Marketing Management for the 21st century and beyond "Nothing further beyond in Modern Marketing" ~ IL GIORNALE DELLE PMI ~ "The 21st century book about Business, Marketing & Management" ~ DAILY TIMES ~ Essentials of Modern Marketing is not only about marketing and selling a product or service. It is about finding and building a future using the new tools of modern marketing. This book can lead your company to discover new talents, capabilities, and opportunities. It deals with modern marketing in such a way that covers as few pages and is as accessible as possible, while communicating the fundamental, most important theoretical aspects and facilitating the transfer of this knowledge to real-life decision situations. It concentrates on the essential marketing know-how for both, practitioners and students worldwide. Most marketing textbooks deal exclusively with the operational aspect of marketing or the strategic part. This modern marketing book not only integrates all relevant aspects of marketing but also structures them in such a way, that both practitioners and students acquire a comprehensive and holistic overview, how it all fits together. This is achieved by the structure of the book which follows the marketing planning and decision-making process inside the enterprise. Due to COVID-19 and other uncertainties, all industries and businesses are challenged. In addition, organizations and companies alike are have to deal with constant change and mega trends such as digitization and disruption which calls for continuous innovation and change and tough decisions on staffing, procurement, finance and marketing. You need to think ahead on how to find new markets, create new marketing strategies, innovate new products and build new partnerships. Against this background, another unique feature of this book is that it touches base on very specific business-related topics such as AI for Marketer, Disruptive Digital Marketing Strategies, Creating Value through Design in order to provide a more holistic and comprehensive perspective on marketing management while discussing local case studies.

Phoenix Claws and Jade Trees

by Kian Lam Kho

Author	: Kian Lam Kho
Publisher	: Clarkson Potter
Total Pages	: 370
Release	: 2015-09-29
Genre	: Cooking
ISBN	: 0385344694

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Create nuanced, complex, authentic Chinese flavors at home by learning the cuisine’s fundamental techniques with more than 150 recipes. Phoenix Claws and Jade Trees offers a unique introduction to Chinese home cooking, demystifying it by focusing on its basic cooking methods. In outlining the differences among various techniques—such as pan-frying, oil steeping, and yin-yang frying—and instructing which one is best for particular ingredients and end results, culinary expert Kian Lam Kho provides a practical, intuitive window into this unique cuisine. Once you learn how to dry stir-fry chicken, you can then confidently apply the technique to tofu, shrimp, and any number of ingredients. Accompanied by more than 200 photographs, including helpful step-by-step images, the 158 recipes range from simple, such as Spicy Lotus Root Salad or Red Cooked Pork, to slightly more involved, including authentic General Tso’s Chicken or Pork Shank Soup with Winter Bamboo. But the true brilliance behind this innovative book lies in the way it teaches the soul of Chinese cooking, enabling home cooks to master this diverse, alluring cuisine and then to re-create any tempting dish you encounter or imagine.

Learn to Read: Sight Words Storybook

by Kimberly Ann Kiedrowski

Author	: Kimberly Ann Kiedrowski
Publisher	: Sourcebooks, Inc.
Total Pages	: 275
Release	: 2020-05-26
Genre	: Juvenile Nonfiction
ISBN	: 1646118464

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Help kids ages 3 to 5 start reading with simple stories and sight words. Encourage your little one to read with 50 essential sight words. From "up" and "down" to "could" and "it," these simple illustrated stories are the perfect summer activities to help early readers recognize words in sentences and understand their meaning. There's even a pair of fun activities after every story to further reinforce what they've learned! It's the perfect summer workbook to keep kids engaged in learning. Get your young reader learning sight words with the science of reading: 25 stories—Sight words are introduced gradually, with each story increasing slightly in difficulty. As a summer learning workbook, it reinforces what children learn and keeps them interested as they prepare for preschool and kindergarten. Common sight words—Give your child a solid foundation for reading with top sight words like "many," "time," "go," "out," "do," and "know." Educational activities—At the end of each story you'll find two fun reading games where your child can practice identifying the words they've just read, reinforcing the learning. Discover fun preschool and kindergarten learning activities with this top choice in learn-to-read books for kids 3-5.

Sharkanomics

by Stefan Engeseth

Author	: Stefan Engeseth
Publisher	: Marshall Cavendish International (Asia) Pte Limited
Total Pages	: 208
Release	: 2020-04-07
Genre	: Market share
ISBN	: 9789814868259

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* Expanded and updated edition of the popular Sharkonomics* How to gain market share for companies of any size.* Original perspective on competing in business and what we can learn from nature* Written in a savvy and engaging style - in the same vein as Seth Godin.