| Author | : Hongtao Yi |
| Publisher | : Frontiers Media SA |
| Total Pages | : 151 |
| Release | : 2022-11-08 |
| Genre | : Medical |
| ISBN | : 283250454X |
Digital and Social Media Marketing
| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Exposure Science in the 21st Century
| Author | : National Research Council |
| Publisher | : National Academies Press |
| Total Pages | : 210 |
| Release | : 2012-10-28 |
| Genre | : Nature |
| ISBN | : 0309264685 |
From the use of personal products to our consumption of food, water, and air, people are exposed to a wide array of agents each day-many with the potential to affect health. Exposure Science in the 21st Century: A Vision and A Strategy investigates the contact of humans or other organisms with those agents (that is, chemical, physical, and biologic stressors) and their fate in living systems. The concept of exposure science has been instrumental in helping us understand how stressors affect human and ecosystem health, and in efforts to prevent or reduce contact with harmful stressors. In this way exposure science has played an integral role in many areas of environmental health, and can help meet growing needs in environmental regulation, urban and ecosystem planning, and disaster management. Exposure Science in the 21st Century: A Vision and A Strategy explains that there are increasing demands for exposure science information, for example to meet needs for data on the thousands of chemicals introduced into the market each year, and to better understand the health effects of prolonged low-level exposure to stressors. Recent advances in tools and technologies-including sensor systems, analytic methods, molecular technologies, computational tools, and bioinformatics-have provided the potential for more accurate and comprehensive exposure science data than ever before. This report also provides a roadmap to take advantage of the technologic innovations and strategic collaborations to move exposure science into the future.
Transforming the Workforce for Children Birth Through Age 8
| Author | : National Research Council |
| Publisher | : National Academies Press |
| Total Pages | : 587 |
| Release | : 2015-07-23 |
| Genre | : Social Science |
| ISBN | : 0309324882 |
Children are already learning at birth, and they develop and learn at a rapid pace in their early years. This provides a critical foundation for lifelong progress, and the adults who provide for the care and the education of young children bear a great responsibility for their health, development, and learning. Despite the fact that they share the same objective - to nurture young children and secure their future success - the various practitioners who contribute to the care and the education of children from birth through age 8 are not acknowledged as a workforce unified by the common knowledge and competencies needed to do their jobs well. Transforming the Workforce for Children Birth Through Age 8 explores the science of child development, particularly looking at implications for the professionals who work with children. This report examines the current capacities and practices of the workforce, the settings in which they work, the policies and infrastructure that set qualifications and provide professional learning, and the government agencies and other funders who support and oversee these systems. This book then makes recommendations to improve the quality of professional practice and the practice environment for care and education professionals. These detailed recommendations create a blueprint for action that builds on a unifying foundation of child development and early learning, shared knowledge and competencies for care and education professionals, and principles for effective professional learning. Young children thrive and learn best when they have secure, positive relationships with adults who are knowledgeable about how to support their development and learning and are responsive to their individual progress. Transforming the Workforce for Children Birth Through Age 8 offers guidance on system changes to improve the quality of professional practice, specific actions to improve professional learning systems and workforce development, and research to continue to build the knowledge base in ways that will directly advance and inform future actions. The recommendations of this book provide an opportunity to improve the quality of the care and the education that children receive, and ultimately improve outcomes for children.
Qualitative GIS
| Author | : Meghan Cope |
| Publisher | : SAGE |
| Total Pages | : 194 |
| Release | : 2009-07-09 |
| Genre | : Science |
| ISBN | : 1446244563 |
Geographic Information Systems are an essential tool for analyzing and representing quantitative spatial data. Qualitative GIS explains the recent integration of qualitative research with Geographical Information Systems With a detailed contextualising introduction, the text is organised in three sections: Representation: examines how researchers are using GIS to create new types of representations; working with spatial data, maps, and othervisualizations to incorporate multiple meanings and to provide texture and context. Analysis: discusses the new techniques of analysis that are emerging at the margins between qualitative research and GIS, this in the wider context of a critical review of mixed-methods in geographical research Theory: questions how knowledge is produced, showing how ideas of ′science′ and ′truth′ inform research, and demonstrates how qualitative GIS can be used to interrogate discussions of power, community, and social action Making reference to representation, analysis, and theory throughout, the text shows how to frame questions, collect data, analyze results, and represent findings in a truly integrated way. An important addition to the mixed methods literature, Qualitative GIS will be the standard reference for upper-level students and researchers using qualitative methods and Geographic Information Systems.
Smart Sustainable Cities of the Future
| Author | : Simon Elias Bibri |
| Publisher | : Springer |
| Total Pages | : 685 |
| Release | : 2018-02-24 |
| Genre | : Political Science |
| ISBN | : 3319739816 |
This book is intended to help explore the field of smart sustainable cities in its complexity, heterogeneity, and breadth, the many faces of a topical subject of major importance for the future that encompasses so much of modern urban life in an increasingly computerized and urbanized world. Indeed, sustainable urban development is currently at the center of debate in light of several ICT visions becoming achievable and deployable computing paradigms, and shaping the way cities will evolve in the future and thus tackle complex challenges. This book integrates computer science, data science, complexity science, sustainability science, system thinking, and urban planning and design. As such, it contains innovative computer–based and data–analytic research on smart sustainable cities as complex and dynamic systems. It provides applied theoretical contributions fostering a better understanding of such systems and the synergistic relationships between the underlying physical and informational landscapes. It offers contributions pertaining to the ongoing development of computer–based and data science technologies for the processing, analysis, management, modeling, and simulation of big and context data and the associated applicability to urban systems that will advance different aspects of sustainability. This book seeks to explicitly bring together the smart city and sustainable city endeavors, and to focus on big data analytics and context-aware computing specifically. In doing so, it amalgamates the design concepts and planning principles of sustainable urban forms with the novel applications of ICT of ubiquitous computing to primarily advance sustainability. Its strength lies in combining big data and context–aware technologies and their novel applications for the sheer purpose of harnessing and leveraging the disruptive and synergetic effects of ICT on forms of city planning that are required for future forms of sustainable development. This is because the effects of such technologies reinforce one another as to their efforts for transforming urban life in a sustainable way by integrating data–centric and context–aware solutions for enhancing urban systems and facilitating coordination among urban domains. This timely and comprehensive book is aimed at a wide audience across science, academia industry, and policymaking. It provides the necessary material to inform relevant research communities of the state–of–the–art research and the latest development in the area of smart sustainable urban development, as well as a valuable reference for planners, designers, strategists, and ICT experts who are working towards the development and implementation of smart sustainable cities based on big data analytics and context–aware computing.
Strengthening Forensic Science in the United States
| Author | : National Research Council |
| Publisher | : National Academies Press |
| Total Pages | : 348 |
| Release | : 2009-07-29 |
| Genre | : Law |
| ISBN | : 0309142393 |
Scores of talented and dedicated people serve the forensic science community, performing vitally important work. However, they are often constrained by lack of adequate resources, sound policies, and national support. It is clear that change and advancements, both systematic and scientific, are needed in a number of forensic science disciplines to ensure the reliability of work, establish enforceable standards, and promote best practices with consistent application. Strengthening Forensic Science in the United States: A Path Forward provides a detailed plan for addressing these needs and suggests the creation of a new government entity, the National Institute of Forensic Science, to establish and enforce standards within the forensic science community. The benefits of improving and regulating the forensic science disciplines are clear: assisting law enforcement officials, enhancing homeland security, and reducing the risk of wrongful conviction and exoneration. Strengthening Forensic Science in the United States gives a full account of what is needed to advance the forensic science disciplines, including upgrading of systems and organizational structures, better training, widespread adoption of uniform and enforceable best practices, and mandatory certification and accreditation programs. While this book provides an essential call-to-action for congress and policy makers, it also serves as a vital tool for law enforcement agencies, criminal prosecutors and attorneys, and forensic science educators.
Philosophy Gone Wild
| Author | : Holmes Rolston |
| Publisher | : Prometheus Books |
| Total Pages | : 268 |
| Release | : 2010-06-28 |
| Genre | : Philosophy |
| ISBN | : 1615924191 |
"Here are fifteen essays written from the late 1960s to the mid-1980s by a pioneering environmental ethicist. The collection is divided into four sections: ethics and nature, values in nature, environmental philosophy in practice, and nature in experience. . . . Rolston''s writing often evokes the best of American philosophy of nature. He writes with flair and grace. The book is good reading because it is good literature. Rolston raises unsettling questions [and] a formidable challenge. The agenda is well set." -- F. E. Bernard, Ethics"An important book that deserves a wide student readership . . . . Highly appropriate for ecology . . . and philosophy courses, as well as courses dealing with environmental law and policy-making." -- J. C. Kricher, Choice
Just Green Enough
| Author | : Winifred Curran |
| Publisher | : Routledge |
| Total Pages | : 300 |
| Release | : 2017-12-12 |
| Genre | : Business & Economics |
| ISBN | : 1351859307 |
While global urban development increasingly takes on the mantle of sustainability and "green urbanism," both the ecological and equity impacts of these developments are often overlooked. One result is what has been called environmental gentrification, a process in which environmental improvements lead to increased property values and the displacement of long-term residents. The specter of environmental gentrification is now at the forefront of urban debates about how to accomplish environmental improvements without massive displacement. In this context, the editors of this volume identified a strategy called "just green enough" based on field work in Greenpoint, Brooklyn, that uncouples environmental cleanup from high-end residential and commercial development. A "just green enough" strategy focuses explicitly on social justice and environmental goals as defined by local communities, those people who have been most negatively affected by environmental disamenities, with the goal of keeping them in place to enjoy any environmental improvements. It is not about short-changing communities, but about challenging the veneer of green that accompanies many projects with questionable ecological and social justice impacts, and looking for alternative, sometimes surprising, forms of greening such as creating green spaces and ecological regeneration within protected industrial zones. Just Green Enough is a theoretically rigorous, practical, global, and accessible volume exploring, through varied case studies, the complexities of environmental improvement in an era of gentrification as global urban policy. It is ideal for use as a textbook at both undergraduate and graduate levels in urban planning, urban studies, urban geography, and sustainability programs.
