The Commodification of Language

The Commodification of Language
Author: John E. Petrovic
Publisher: Routledge
Total Pages: 194
Release: 2021-04-16
Genre: Language Arts & Disciplines
ISBN: 1000372790

This volume seeks to add to our understanding of how language is constructed in late capitalist societies. Exploring the conceptual and theoretical underpinnings of the so-called "commodification of language" and its relationship to the notion of linguistic capital, the authors examine recent research that offers implications for language policy and planning. Bringing together an international group of scholars, this collection includes chapters that address whether or not language can rightly be referred to as a commodity and, if so, under what circumstances. The different theoretical foundations of understanding language as a resource with exchange value – whether as commodity or capital – have practical implications for policy writ large. The implications of the "commodification of language" in more empirical terms are explored, both in terms of how it affects language as well as language policy at more micro levels. This includes more specific policy arenas such as language in education policy or family language policies as well as the implications for individual identity construction and linguistic communities. With a conclusion written by leading scholar David Block, this is key reading for researchers and advanced students of critical sociolinguistics, language and economy, language and politics, language policy and linguistic anthropology within linguistics, applied linguistics, and language teacher education.

Language As Commodity

Language As Commodity
Author: Rani Rubdy
Publisher: A&C Black
Total Pages: 243
Release: 2008-11-21
Genre: Language Arts & Disciplines
ISBN: 184706423X

A comprehensive volume which engages with language policies and positions to highlight the issues surrounding language commodification and globalization.

The Oxford Handbook of Language Policy and Planning

The Oxford Handbook of Language Policy and Planning
Author: James W. Tollefson
Publisher: Oxford University Press
Total Pages: 785
Release: 2018-05-07
Genre: Language Arts & Disciplines
ISBN: 0190458909

This Handbook provides a state-of-the-art account of research in language policy and planning (LPP). Through a critical examination of LPP, the Handbook offers new direction for a field in theoretical and methodological turmoil as a result of the socio-economic, institutional, and discursive processes of change taking place under the conditions of Late Modernity. Late Modernity refers to the widespread processes of late capitalism leading to the selective privatization of services (including education), the information revolution associated with rapidly changing statuses and functions of languages, the weakening of the institutions of nation-states (along with the strengthening of non-state actors), and the fragmentation of overlapping and competing identities associated with new complexities of language-identity relations and new forms of multilingual language use. As an academic discipline in the social sciences, LPP is fraught with tensions between these processes of change and the still-powerful ideological framework of modern nationalism. It is an exciting and energizing time for LPP research. This Handbook propels the field forward, offering a dialogue between the two major historical trends in LPP associated with the processes of Modernity and Late Modernity: the focus on continuity behind the institutional policies of the modern nation-state, and the attention to local processes of uncertainty and instability across different settings resulting from processes of change. The Handbook takes great strides toward overcoming the long-standing division between "top-down" and "bottom-up" analysis in LPP research, setting the stage for theoretical and methodological innovation. Part I defines alternative theoretical and conceptual frameworks in LPP, emphasizing developments since the ethnographic turn, including: ethnography in LPP; historical-discursive approaches; ethics, normative theorizing, and transdisciplinary methods; and the renewed focus on socio-economic class. Part II examines LPP against the background of influential ideas about language shaped by the institutions of the nation-state, with close attention to the social position of minority languages and specific communities facing profound language policy challenges. Part III investigates the turmoil and tensions that currently characterize LPP research under conditions of Late Modernity. Finally, Part IV presents an integrative summary and directions for future LPP research.

The Oxford Handbook of the History of English

The Oxford Handbook of the History of English
Author: Terttu Nevalainen (linguiste)
Publisher: Oxford University Press
Total Pages: 983
Release: 2016
Genre: History
ISBN: 0190627883

This ambitious handbook takes advantage of recent advances in the study of the history of English to rethink the understanding of the field.

The Commodification of Childhood

The Commodification of Childhood
Author: Daniel Thomas Cook
Publisher: Duke University Press
Total Pages: 230
Release: 2004-04-20
Genre: Business & Economics
ISBN: 9780822332688

DIVThrough a study of industry publications over much of the century, shows how the U.S. children’s clothing industry produced increasingly refined categories of childhood./div

Language and Materiality

Language and Materiality
Author: Jillian R. Cavanaugh
Publisher: Cambridge University Press
Total Pages: 321
Release: 2017-10-19
Genre: Social Science
ISBN: 1316851850

Aimed at interdisciplinary audiences, and tailored especially to scholars of linguistic and cultural anthropology, sociolinguistics, and cultural studies, the book argues for the importance of analyzing language use with an eye toward new materialisms, semiotics, and ideology.

Living Books

Living Books
Author: Janneke Adema
Publisher: MIT Press
Total Pages: 351
Release: 2021-08-31
Genre: Language Arts & Disciplines
ISBN: 0262366452

Reimagining the scholarly book as living and collaborative--not as commodified and essentialized, but in all its dynamic materiality. In this book, Janneke Adema proposes that we reimagine the scholarly book as a living and collaborative project--not as linear, bound, and fixed, but as fluid, remixed, and liquid, a space for experimentation. She presents a series of cutting-edge experiments in arts and humanities book publishing, showcasing the radical new forms that book-based scholarly work might take in the digital age. Adema's proposed alternative futures for the scholarly book go beyond such print-based assumptions as fixity, stability, the single author, originality, and copyright, reaching instead for a dynamic and emergent materiality. Adema suggests ways to unbind the book, describing experiments in scholarly book publishing with new forms of anonymous collaborative authorship, radical open access publishing, and processual, living, and remixed publications, among other practices. She doesn't cast digital as the solution and print as the problem; the problem in scholarly publishing, she argues, is not print itself, but the way print has been commodified and essentialized. Adema explores alternative, more ethical models of authorship; constructs an alternative genealogy of openness; and examines opportunities for intervention in current cultures of knowledge production. Finally, asking why it is that we cut and bind our research together at all, she examines two book publishing projects that experiment with remix and reuse and try to rethink and reperform the book-apparatus by taking responsibility for the cuts they make.

Globalization and Language Teaching

Globalization and Language Teaching
Author: David Block
Publisher: Routledge
Total Pages: 208
Release: 2002-06-01
Genre: Language Arts & Disciplines
ISBN: 1134546394

This book considers the issues globalization raises for second language learning and teaching. Block and Cameron's collection shows how, in an economy based on services and information, the linguistic skills of workers becomes increasingly important. New technologies make possible new kinds of language teaching, and language becomes an economic commodity with a value in the global marketplace. This has implications for how and why people learn languages, and for which languages they learn. Drawing together the various strands of the globalization debate, this rich and varied collection of contributions explores issues such as: *The commodification of language(s) and language skills *The use of new media and new technologies in language learning and teaching *The effects of globalization on the language teaching industry *New forms of power and resistance.

Language and Neoliberalism

Language and Neoliberalism
Author: Marnie Holborow
Publisher: Routledge
Total Pages: 161
Release: 2015-02-20
Genre: Language Arts & Disciplines
ISBN: 1317512170

Language and Neoliberalism examines the ways in which neoliberalism, or the ideology of market rule, finds expression in language. In this groundbreaking original study, Holborow shows at once the misleading character of ideological meaning and the underlying social reality from which that meaning emerges. In universities, it is now the norm to use terms like entrepreneurial and business partnerships. How have these terms become a core component of education and gained such force? Markets have become, metaphorically, a power in their own right. They now tell governments how to act and warn them against too much public spending. Post-crash, the capitalist market continues to be crisis-prone, and in that context the neoliberal ideology remains contested. Free of jargon and assuming no specialist knowledge, this book will strike a chord internationally by showing how neoliberal ideology has, literally, gone global in language. Drawing on Vološinov and Bakhtin, Williams and Gramsci, and introducing concepts from Marxist political economy, Language and Neoliberalism is essential reading for all interested in the intersection of linguistics/applied linguistics and politics.