The Essential Whole Earth Catalog

The Essential Whole Earth Catalog
Author:
Publisher: Main Street Books
Total Pages: 420
Release: 1986
Genre: Business & Economics
ISBN: 9780385236416

Taking its place beside the instant classic bestseller The Whole Earth Catalog, this new, practical, comprehensive and profusely illustrated guide will prove invaluable to all consumers looking for a quick, efficient route to the very best information. Over 1,000 black-and-white illustrations.

Whole Earth

Whole Earth
Author: John Markoff
Publisher: Penguin
Total Pages: 433
Release: 2022-03-22
Genre: Biography & Autobiography
ISBN: 0735223947

Told by one of our greatest chroniclers of technology and society, the definitive biography of iconic serial visionary Stewart Brand, from the Merry Pranksters and the generation-defining Whole Earth Catalog to the marriage of environmental consciousness and hacker capitalism and the rise of a new planetary culture—the story behind so many other stories Stewart Brand has long been famous if you know who he is, but for many people outside the counterculture, early computing, or the environmental movement, he is perhaps best known for his famous mantra “Stay Hungry. Stay Foolish.” Steve Jobs’s endorsement of these words as his code to live by is fitting; Brand has played many roles, but one of the most important is as a model for how to live. The contradictions are striking: A blond-haired WASP with a modest family inheritance, Brand went to Exeter and Stanford and was an army veteran, but in California in the 1960s he became an artist and a photographer in the thick of the LSD revolution. While tripping on acid on the roof of his building, he envisioned how valuable it would be for humans to see a photograph of the planet they shared from space, an image that in the end landed on the cover of his Whole Earth Catalog, the defining publication of the counterculture. He married a Native American woman and was committed to protecting indigenous culture, which connected to a broader environmentalist mission that has been a through line of his life. At the same time, he has outraged purists because of his pragmatic embrace of useful technologies, including nuclear power, in the fight against climate change. The famous tagline promise of his catalog was “Access to Tools”; with rare exceptions he rejected politics for a focus on direct power. It was no wonder, then, that he was early to the promise of the computer revolution and helped define it for the wider world. Brand's life can be hard to fit onto one screen. John Markoff, also a great chronicler of tech culture, has done something extraordinary in unfolding the rich, twisting story of Brand’s life against its proper landscape. As Markoff makes marvelously clear, the streams of individualism, respect for science, environmentalism, and Eastern and indigenous thought that flow through Brand’s entire life form a powerful gestalt, a California state of mind that has a hegemonic power to this day. His way of thinking embraces a true planetary consciousness that may be the best hope we humans collectively have.

Counterculture Green

Counterculture Green
Author: Andrew G. Kirk
Publisher: University Press of Kansas
Total Pages: 320
Release: 2007-11-19
Genre: Nature
ISBN: 070061821X

For those who eagerly awaited its periodic appearance, it was more than a publication: it was a way of life. The Whole Earth Catalog billed itself as "Access to Tools," and it grew from a Bay Area blip to a national phenomenon catering to hippies, do-it-yourselfers, and anyone interested in self-sufficiency independent of mainstream America. In recovering the history of the Catalog's unique brand of environmentalism, Andrew Kirk recounts how San Francisco's Stewart Brand and his counterculture cohorts in the Point Foundation promoted a philosophy of pragmatic environmentalism that celebrated technological achievement, human ingenuity, and sustainable living. By piecing together the social, cultural, material, environmental, and technological history of that philosophy's incarnation in the Catalog, Kirk reveals the driving forces behind it, tells the story of the appropriate technology movement it espoused, and assesses its fate. This book takes a fresh look at the many individuals and organizations who worked in the 1950s, 1960s, and 1970s to construct this philosophy of pragmatic environmentalism. At a time when many of these ideas were seen as heretical to a predominantly wilderness-based movement, Whole Earth became a critical forum for environmental alternatives and a model for how complicated ecological ideas could be presented in a hopeful and even humorous way. It also enabled later environmental advocates like Al Gore to explain our current "inconvenient truth," and the actions of Brand's Point Foundation demonstrated that the epistemology of Whole Earth could be put into action in meaningful ways that might foster an environmental optimism distinctly different from the jeremiads that became the stock in trade of American environmentalism. Kirk shows us that Whole Earth was more than a mere counterculture fad. In an era of political protest, it suggested that staying home and modifying your toilet or installing a solar collector could make a more significant contribution than taking to the streets to shout down establishment misdeeds. Given its visible legacy in the current views of Al Gore and others, the subtle environmental heresies of Whole Earth continue to resonate today, which makes Kirk's lucid and lively tale an extremely timely one as well.

The Essential Bennis

The Essential Bennis
Author: Warren G. Bennis
Publisher: John Wiley & Sons
Total Pages: 480
Release: 2009-08-10
Genre: Business & Economics
ISBN: 047043239X

The Essential Bennis brings together a collection of Warren Bennis's most memorable writings from an extraordinary career that spans more than fifty years.

Adobe

Adobe
Author:
Publisher: University of Arizona Press
Total Pages: 172
Release: 1985
Genre: House & Home
ISBN: 9780816509485

This book explores the depths of adobe and enables the reader to build their own home intelligently and realistically. With an emphasis on adobe construction, McHenry discusses the planning of every aspect of one's home from the financing to the foundation, the floors to the fireplaces. The prospective builder must be prepared for a long period of frustration, doubt, worry, and plain hard work, but the helpful ideas found on the pages of this book will encourage readers to build despite the challenges. McHenry describes this process as a tremendous puzzle, for which one must create and arrange all the pieces, and then live with the result. McHenry begins with a brief history of adobe and then moves on to the planning of the home, emphasizing the influence of individual ideas. The intention of this book is to help bridge the gap between architects, builders, craftsmen, and the unskilled but determined individual who wants to build their own home. This book outlines the technical aspects of adobe construction with several pictures and figures to simplify production. The creation of a home, from the earliest design concepts to successful completion, is one of the most rewarding experiences one can ever have. McHenry's Adobe offers a realistic and straightforward guide to "doing it yourself." His advice regarding adobe is useful for professionals and amateurs alike.

From Counterculture to Cyberculture

From Counterculture to Cyberculture
Author: Fred Turner
Publisher: University of Chicago Press
Total Pages: 340
Release: 2010-10-15
Genre: History
ISBN: 0226817431

In the early 1960s, computers haunted the American popular imagination. Bleak tools of the cold war, they embodied the rigid organization and mechanical conformity that made the military-industrial complex possible. But by the 1990s—and the dawn of the Internet—computers started to represent a very different kind of world: a collaborative and digital utopia modeled on the communal ideals of the hippies who so vehemently rebelled against the cold war establishment in the first place. From Counterculture to Cyberculture is the first book to explore this extraordinary and ironic transformation. Fred Turner here traces the previously untold story of a highly influential group of San Francisco Bay–area entrepreneurs: Stewart Brand and the Whole Earth network. Between 1968 and 1998, via such familiar venues as the National Book Award–winning Whole Earth Catalog, the computer conferencing system known as WELL, and, ultimately, the launch of the wildly successful Wired magazine, Brand and his colleagues brokered a long-running collaboration between San Francisco flower power and the emerging technological hub of Silicon Valley. Thanks to their vision, counterculturalists and technologists alike joined together to reimagine computers as tools for personal liberation, the building of virtual and decidedly alternative communities, and the exploration of bold new social frontiers. Shedding new light on how our networked culture came to be, this fascinating book reminds us that the distance between the Grateful Dead and Google, between Ken Kesey and the computer itself, is not as great as we might think.

Whole Earth

Whole Earth
Author:
Publisher:
Total Pages: 818
Release: 2001
Genre: Appropriate technology
ISBN:

Whole Earth Discipline

Whole Earth Discipline
Author: Stewart Brand
Publisher: Penguin
Total Pages: 439
Release: 2010-09-28
Genre: Science
ISBN: 1101483415

An icon of the environmental movement outlines a provocative approach for reclaiming our planet According to Stewart Brand, a lifelong environmentalist who sees everything in terms of solvable design problems, three profound transformations are under way on Earth right now. Climate change is real and is pushing us toward managing the planet as a whole. Urbanization?half the world?s population now lives in cities, and eighty percent will by midcentury?is altering humanity?s land impact and wealth. And biotechnology is becoming the world?s dominant engineering tool. In light of these changes, Brand suggests that environmentalists are going to have to reverse some longheld opinions and embrace tools that they have traditionally distrusted. Only a radical rethinking of traditional green pieties will allow us to forestall the cataclysmic deterioration of the earth?s resources. Whole Earth Discipline shatters a number of myths and presents counterintuitive observations on why cities are actually greener than countryside, how nuclear power is the future of energy, and why genetic engineering is the key to crop and land management. With a combination of scientific rigor and passionate advocacy, Brand shows us exactly where the sources of our dilemmas lie and offers a bold and inventive set of policies and solutions for creating a more sustainable society. In the end, says Brand, the environmental movement must become newly responsive to fast-moving science and take up the tools and discipline of engineering. We have to learn how to manage the planet?s global-scale natural infrastructure with as light a touch as possible and as much intervention as necessary.