Top of the Morning
| Author | : Brian Stelter |
| Publisher | : Grand Central Publishing |
| Total Pages | : 299 |
| Release | : 2013-04-23 |
| Genre | : Social Science |
| ISBN | : 1455512893 |
CNN correspondent Brian Stelter reveals the dark side of morning television with exclusive material about current and past morning stars, from Matt Lauer to Katie Couric. When America wakes up with personable and charming hosts like Robin Roberts and George Stephanopoulos, it's hard to imagine their show bookers having to guard a guest's hotel room all night to prevent rival shows from poaching. But that is just a glimpse of the intense reality revealed in this gripping look into the most competitive time slot in television. Featuring exclusive content about all the major players of the 2000s, Top of the Morning illuminates what it takes to win the AM -- when every single viewer counts, tons of jobs are on the line, and hundreds of millions of dollars are at stake. Stelter is behind the scenes as Ann Curry replaces Meredith Vieira on the Today show, only to be fired a year later in a fiasco that made national headlines. He's backstage as Good Morning America launches an attack to dethrone Today and end the longest consecutive winning streak in morning television history. And he's there as Roberts is diagnosed with a crippling disease -- on what should be the happiest day of her career. So grab a cup of coffee, sit back, and discover the dark side of the sun. Praise for Top of the Morning "Mr. Stelter pulls back the curtains and exposes a savage corporate world that might have been inhabited by the Sopranos." -- Washington Times "A troubling look inside an enterprise as vicious and internecine as a soap opera." -- Kirkus Reviews
Beautiful & Pointless
| Author | : David Orr |
| Publisher | : Harper Collins |
| Total Pages | : 159 |
| Release | : 2011-04-12 |
| Genre | : Literary Criticism |
| ISBN | : 0062079417 |
"David Orr is no starry-eyed cheerleader for contemporary poetry; Orr’s a critic, and a good one. . . . Beautiful & Pointless is a clear-eyed, opinionated, and idiosyncratic guide to a vibrant but endangered art form, essential reading for anyone who loves poetry, and also for those of us who mostly just admire it from afar." —Tom Perrotta Award-winning New York Times Book Review poetry columnist David Orr delivers an engaging, amusing, and stimulating tour through the world of poetry. With echoes of Francine Prose’s Reading Like a Writer, Orr’s Beautiful & Pointless offers a smart and funny approach to appreciating an art form that many find difficult to embrace.
Advertising Headlines That Make You Rich
| Author | : David Garfinkel |
| Publisher | : Morgan James Publishing |
| Total Pages | : 148 |
| Release | : 2018-10-02 |
| Genre | : Business & Economics |
| ISBN | : 1600370225 |
From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your most loyal, valuable customers. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad’s profitability by two, three, even five times. Finally, here is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business—the kind of headlines that produce record-breaking sales results! Copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! “David Garfinkel is the best copywriter I know.” —Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series
News Reporting And Editing
| Author | : K.M. Shrivastava (rev. Edn.) |
| Publisher | : Sterling Publishers Pvt. Ltd |
| Total Pages | : 338 |
| Release | : |
| Genre | : |
| ISBN | : 9788120725911 |
The Girl in the Headlines
| Author | : Hannah Jayne |
| Publisher | : Sourcebooks, Inc. |
| Total Pages | : 219 |
| Release | : 2021-07-06 |
| Genre | : Young Adult Fiction |
| ISBN | : 1728225221 |
The headlines say she killed her family. The truth? She doesn't remember. Andrea McNulty goes to sleep on her eighteenth birthday with a near-perfect life. The next morning, she wakes up covered in blood. Her parents were killed in the middle of the night...and she's the prime suspect. Andrea McNulty has a wonderful life: she's a high school field hockey star, a doted-upon big sister, the beloved daughter of two happy parents. But when she wakes up in a motel room the morning after her eighteenth birthday, she's covered in blood and can't remember what happened the previous night. According to the news, Andi's parents were brutally attacked in the middle of the night. Her father is dead, her mother is in a coma, her little brother Josh is missing—and Andi is the prime suspect. Terrified and on the run from the police, Andi teams up with Nate, the sympathetic boy working the motel's front desk, to find the real murderer. But while the police are getting further from the killer, the killer is getting closer to Andi—closer than she could ever have imagined. Pick up The Girl in the Headlines if you're looking for: A psychological, fast-paced thriller A suspenseful, shocking read Fiction examining death and grief A coming of age story with a twist Also by Hannah Jayne: Truly, Madly, Deadly Twisted See Jane Run The Dare The Revenge The Escape Copycat
Science but Not Scientists
| Author | : Vernon L. Grose |
| Publisher | : Author House |
| Total Pages | : 742 |
| Release | : 2006-10-18 |
| Genre | : Education |
| ISBN | : 1463461178 |
The historic Science Textbook Struggle -- a worldwide battle about the origin of the universe, life, and man -- erupted without warning. It caught the scientific illuminati completely by surprise. Why? Because science textbooks had become filled with wild, unbelievable stories about the beginning of everything. And those tales were simply not scientific! The universe starting with a Big Bang, life arising out of a soup of lifeless amino-acids, humans produced by apes . . . those myths had only replaced ancient Greek mythology and were being passed off as scientific truths! Caught in the crossfire between educators, news media, textbook publishers, religious notables, and world renowned scientists -- including nineteen Nobel laureates -- was a private citizen. Father of six schoolchildren, he had only one goal: to prove that science never will have answers for origins! He was up against the arrogance of scientists who were determined to disguise their private beliefs as being the only explanations for the origin of the universe, life, and man. This story concludes with a great victory for objectivity -- with more than 200 changes being made in textbooks -- over the objections of the National Academy of Sciences. All discussion about origins was transformed -- by admission that stories about them are based solely on personal views of individual scientists. Remarkably, 3,000 scientists around the world later signed an affirmation to assure that this issue of belief-over-fact in science never be repeated. Wernher von Braun, father of Americas space program, writes in the Foreword: Vernon Grose, in tracing out in Science But Not Scientists his personal involvement in the vortex of these two forces, illustrates one more time the humanity of scientists their likelihood of being just as prejudiced and bigoted as anyone untrained in science. He properly calls for objectivity rather than scientific consensus. He rightly urges that message rather than messenger should be scrutinized and tested for validity. Science will be the richer and humanity the ultimate beneficiary by heeding this clarion call.
