The Illustrated Guide to the Content Analysis Research Project

by Patricia Swann

Author	: Patricia Swann
Publisher	: Routledge
Total Pages	: 274
Release	: 2020-06-07
Genre	: Business & Economics
ISBN	: 0429887221

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The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach. Author Patricia Swann provides a colorful, step-by-step guide to developing a typical mass media research project using the content analysis method. The fundamental elements of this research method are presented in plainspoken language perfect for undergraduates and new researchers, complete with engaging illustrations and an informal narrative that tackle students’ most common sticking-points when learning and applying research methods. Supplemented by online worksheets for further reflection, this book is an excellent companion to research-centered courses in mass media, communication studies, marketing, and public relations at the introductory level.

The Illustrated Guide to the Mass Communication Research Project

by Patricia Swann

Author	: Patricia Swann
Publisher	: Taylor & Francis
Total Pages	: 343
Release	: 2022-12-21
Genre	: Business & Economics
ISBN	: 100078830X

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This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach. The Illustrated Guide to the Mass Communication Research Project’s unique, visual approach brings to life concepts and tactics under discussion through vivid illustrations. The book follows the universal format of the academic research paper: abstract, introduction, literature review, methodology, hypotheses/research questions, quantitative and qualitative analysis/findings, discussion, and conclusion. It guides the reader through using key methods central to much of mass communication research: observation, interviews, focus groups, case studies, content analysis, surveys, experiments, and sampling. Each chapter contains examples of the segment under discussion, using excerpted research studies that provide writing models for the student’s own research report. Ideal for students in research-centered courses in mass media, communication studies, marketing, and public relations, whether at the undergraduate or graduate level, this text will continue to serve as a valuable resource into a future communications and marketing career. Online resources are provided to support the book: examples of an in-depth interview guide, a focus group moderator guide, a content analysis coding form, observation field notes and an experiment cover story; templates for a personal SWOT analysis and an informed consent form; a research topic worksheet; a literature review matrix; and coding exercises. Please visit www.routledge.com/9781032080758.

The Illustrated Guide to Social Science Research

by Divya Sharma

Author	: Divya Sharma
Publisher	: Taylor & Francis
Total Pages	: 200
Release	: 2024-07-09
Genre	: Social Science
ISBN	: 1040048226

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This accessible and engaging textbook helps students to get to grips with key concepts, issues, and practices in social science research through the use of fun and informative illustrations and examples. Written and illustrated by an experienced teacher of research methods in the social sciences, each chapter explains research concepts while using everyday examples and illustrations to make applied research comprehensive to students. It explains the step-by-step process for carrying out research through a range of topics and approaches, including survey research, research ethics, sampling, and experimental research. Chapters also include learning objectives, class activities, key terms, helpful hints, and suggestions for further reading. This book will be essential reading for any undergraduate research methodology class in the social sciences.

Qualitative Content Analysis in Practice

by Margrit Schreier

Author	: Margrit Schreier
Publisher	: SAGE
Total Pages	: 283
Release	: 2012-02-21
Genre	: Reference
ISBN	: 1446258750

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Qualitative content analysis is a powerful method for analyzing large amounts of qualitative data collected through interviews or focus groups. It is frequently employed by students, but introductory textbooks on content analysis have largely focused on the quantitative version of the method. In one of the first to focus on qualitative content analysis, Margrit Schreier takes students step-by step through: - creating a coding frame - segmenting the material - trying out the coding frame - evaluating the trial coding - carrying out the main coding - what comes after qualitative content analysis - making use of software when conducting qualitative content analysis. Each part of the process is described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to revise these points. After reading the book, students are fully equiped to conduct their own qualitative content analysis. Designed for upper level undergraduate, MA, PhD students and researchers across the social sciences, this is essential reading for all those who want to use qualitative content analysis.

The Handbook of Visual Analysis

by Theo Van Leeuwen

Author	: Theo Van Leeuwen
Publisher	: SAGE
Total Pages	: 226
Release	: 2001-03-29
Genre	: Social Science
ISBN	: 0761964770

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The Handbook of Visual Analysis is a rich methodological resource for students, academics, researchers and professionals interested in investigating the visual representation of socially significant issues. The Handbook: Offers a wide-range of methods for visual analysis: content analysis, historical analysis, structuralist analysis, iconography, psychoanalysis, social semiotic analysis, film analysis and ethnomethodology Shows how each method can be applied for the purposes of specific research projects Exemplifies each approach through detailed analyses of a variety of data, including, newspaper images, family photos, drawings, art works and cartoons Includes examples from the authors' own research and professional practice The Handbook of Visual Analysis, which demonstrates the importance of visual data within the social sciences offers an essential guide to those working in a range of disciplines including: media and communication studies, sociology, anthropology, education, psychoanalysis, and health studies.

The Content Analysis Guidebook

by Kimberly A. Neuendorf

Author	: Kimberly A. Neuendorf
Publisher	: SAGE
Total Pages	: 457
Release	: 2017
Genre	: Language Arts & Disciplines
ISBN	: 1412979471

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Content analysis is a complex research methodology. This book provides an accessible text for upper level undergraduates and graduate students, comprising step-by-step instructions and practical advice.

Social Research Methods

by Sigmund Grønmo

Author	: Sigmund Grønmo
Publisher	: SAGE Publications Limited
Total Pages	: 533
Release	: 2023-11-22
Genre	: Social Science
ISBN	: 1529618452

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Framing research as the process of asking and answering questions, this book demonstrates how to identify good research questions and how to structure and explore them successfully. Whether you are just beginning your research journey or are a seasoned traveller, it helps you: • Decide what you want to achieve with your research • Know what options you have to explore your goals • Navigate the nuances of different research approaches • Understand the decisions of other researchers • Choose what path best suits your project. Through real-life examples demonstrating different types of research, the book introduces qualitative, quantitative, and mixed methods approaches so you can compare different methods at every stage of the research process, from initial idea and design to data collection and analysis. This new edition includes new chapters on collecting and analysing mixed methods data, and additional content on qualitative data analysis. New examples reflect the cultural and global diversity of social research, and extra visual aids and summaries support understanding of key research concepts and stages. The book is accompanied by an online teaching guide, including videos, additional case studies, annotated articles, and critical thinking exercises.

Qualitative Text Analysis

by Udo Kuckartz

Author	: Udo Kuckartz
Publisher	: SAGE
Total Pages	: 193
Release	: 2014-01-23
Genre	: Reference
ISBN	: 1446297764

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How can you analyse narratives, interviews, field notes, or focus group data? Qualitative text analysis is ideal for these types of data and this textbook provides a hands-on introduction to the method and its theoretical underpinnings. It offers step-by-step instructions for implementing the three principal types of qualitative text analysis: thematic, evaluative, and type-building. Special attention is paid to how to present your results and use qualitative data analysis software packages, which are highly recommended for use in combination with qualitative text analysis since they allow for fast, reliable, and more accurate analysis. The book shows in detail how to use software, from transcribing the verbal data to presenting and visualizing the results. The book is intended for Master’s and Doctoral students across the social sciences and for all researchers concerned with the systematic analysis of texts of any kind.

The Application of Content Analysis in Nursing Science Research

by Helvi Kyngäs

Author	: Helvi Kyngäs
Publisher	: Springer Nature
Total Pages	: 115
Release	: 2019-10-31
Genre	: Medical
ISBN	: 3030301990

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This book provides principles on content analysis and its application into development of nursing theory. It offers clear guidance to students, lecturers and researchers to gain a deeper understanding of the method of content analysis, its implementation into their own research and criteria of trustworthiness evaluation. The book is written in user-friendly language with provided research examples and cases, and the content is illustrated by figures and tables. The authors offer their expertise in providing a well thought through explanation of content analysis in didactical style, which will enhance university education. The book includes highly experienced researchers who have published articles on content analysis and the trustworthiness of the method with more than 10 000 citations. Divided into two parts, this book explores the application of content analysis into nursing science. The first part presents the philosophical position of content analysis, inductive and deductive methods of using content analysis, trustworthiness of the method, and ethical consideration of using content analysis. The second part informs on the theory development based on content analysis, conceptualization of the concepts of content analysis into generation of items and instrument development, and statistical testing of a hypothetical model. The last chapter shows a new approach to using content analysis in systematic reviews and quality evaluation of methodology within systematic review process. The book is an essential tool for nursing science, providing instruction on key methodological elements in order to provide rigorously conducted empirical research for clinical practice and nursing education.