| Author | : Hans Rüdiger Kaufmann |
| Publisher | : Springer Nature |
| Total Pages | : 606 |
| Release | : |
| Genre | : |
| ISBN | : 3031599527 |
Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry
| Author | : Margalina, Vasilica-Maria |
| Publisher | : IGI Global |
| Total Pages | : 427 |
| Release | : 2019-12-27 |
| Genre | : Business & Economics |
| ISBN | : 1799818616 |
Numerous clothing industries face highly dynamic environments, and growth in this environment depends upon both external and internal factors. External factors are represented by aggressive competition and volatile product demand. Internally, the industry must face an increasingly shorter life cycle of the product and the need to innovate both product and organizational development. The competitive advantage of the industry lies in its ability to design a value-creating system based on the management of both external and internal relationships. The successful management of these relationships relies not only on successful customer relationship management but also on effective product supply and demand upkeep. Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry provides emerging research exploring relevant theoretical frameworks and the latest empirical research underlining the complexity of management applications within the textile industry. Featuring coverage on a broad range of topics such as consumer relationships, cultural identity, and organizational culture, this book is ideally designed for researchers, academicians, professionals, and students working in various disciplines including management, industrial organization, organizational behavior, human resource management, decision science, design science, and information and communication. Moreover, the book will provide insights and support executives and managers of the textile and apparel industry concerned with the ethic design, contamination, and the management relationships with workers, customers, suppliers, the community, and organizational development.
Eco-Friendly and Fair
| Author | : Mark Heuer |
| Publisher | : Routledge |
| Total Pages | : 226 |
| Release | : 2018-05-11 |
| Genre | : Business & Economics |
| ISBN | : 1351058339 |
The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns towards fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying by consumers, presents new challenges to the environment, workplace and labour practices. This book provides a comprehensive overview of new insights into consumer behaviour mechanisms in order to shift practices toward sustainable fashion and to minimize the negative impacts of fast fashion on the environment and society. Concepts and techniques are presented that could overcome the formidable economic drivers of fast fashion and lead toward a future of sustainable fashion. While the need for change in the fashion industry post-Rana Plaza could not be more obvious, alternative and more sustainable consumption models have been under-investigated. The paucity of such research extends to highly consumptive consumer behaviours regarding fast fashion (i.e. impulse buying and throwaways) and the related impediments these behaviours pose for sustainable fashion. Written by leading researchers in the field of sustainable fashion and supported by the Textile Institute, this book evaluates fashion trends, what factors have led to new trends and how the factors supporting fast fashion differ from those of the past. It explores the economic drivers of fast fashion and what social, environmental and political factors should be maintained, and business approaches adopted, in order for fast fashion to be a sustainable model. In particular, it provides consumer behaviour concepts that can be utilized at the retail level to support sustainable fashion.
The Sustainable Fashion Handbook
| Author | : Sandy Black |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2012 |
| Genre | : Clothing and dress |
| ISBN | : 9780500290569 |
A definitive guide to the complex issues surrounding modern clothing production, use, and disposal
Eco-Standards, Product Labelling and Green Consumerism
| Author | : M. Boström |
| Publisher | : Springer |
| Total Pages | : 260 |
| Release | : 2008-10-01 |
| Genre | : Business & Economics |
| ISBN | : 0230584004 |
As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks. This book explores green and politically engaged consumersim, asking the question: does green labelling offer ways toward a greener and more democratic society?
Fashion Marketing
| Author | : Mike Easey |
| Publisher | : John Wiley & Sons |
| Total Pages | : 280 |
| Release | : 2009-03-16 |
| Genre | : Business & Economics |
| ISBN | : 9781444309560 |
‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.
Hedonism, Utilitarianism, and Consumer Behavior
| Author | : Daniele Scarpi |
| Publisher | : Springer Nature |
| Total Pages | : 207 |
| Release | : 2020-05-28 |
| Genre | : Business & Economics |
| ISBN | : 3030438767 |
This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts – intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.
Sustainable Fashion in a Circular Economy
| Author | : Kirsi Niinimäki |
| Publisher | : |
| Total Pages | : 253 |
| Release | : 2018 |
| Genre | : |
| ISBN | : 9789526000909 |
The Oxford Handbook of Political Consumerism
| Author | : Magnus Boström |
| Publisher | : |
| Total Pages | : 953 |
| Release | : 2019 |
| Genre | : Business & Economics |
| ISBN | : 0190629037 |
This handbook is currently in development, with individual articles publishing online in advance of print publication. At this time, we cannot add information about unpublished articles in this handbook, however the table of contents will continue to grow as additional articles pass through the review process and are added to the site. Please note that the online publication date for this handbook is the date that the first article in the title was published online.
