| Author | : Tom Doctoroff |
| Publisher | : Macmillan |
| Total Pages | : 268 |
| Release | : 2014-11-11 |
| Genre | : Business & Economics |
| ISBN | : 1137279303 |
A leading marketer breaks down the barriers between traditional and digital media, offering timeless principles for customer engagement
| Author | : Mark Pollard |
| Publisher | : |
| Total Pages | : 400 |
| Release | : 2020-08-11 |
| Genre | : |
| ISBN | : 9781950372003 |
| Author | : Roger L. Martin |
| Publisher | : Harvard Business Press |
| Total Pages | : 140 |
| Release | : 2022-05-03 |
| Genre | : Business & Economics |
| ISBN | : 1647823528 |
Named one of "10 Must-Read Career and Leadership Books For 2022" by Forbes The ultimate guide to the essentials of strategy and management, from one of the world's top business thinkers. Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"—a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the typical response was just to apply it again—with greater enthusiasm. Martin took a fresh, critical approach to helping. When company leaders came to him with fundamental questions—How do you decide where to play and how to win? What is the key to shaping and changing corporate culture? How can you design a successful, sustainable innovation process?—his first response was to break the spell of the current model with a memo articulating a new way to think about the problem at hand and a more powerful and effective way to successfully overcome it. Over time, these ideas worked their way into Martin's many Harvard Business Review articles. Now, for the first time, they appear together in A New Way to Think. With his trademark incisive intellect and clarity, Martin covers the entire breadth of the management landscape—illuminating the true nature of competition, explaining how company success revolves around customers, revealing how strategy and execution are really the same thing, and much more. Reading like a series of one-on-one sessions with one of the world's leading business thinkers, A New Way to Think is an essential guide for any current or aspiring business leader.
| Author | : Christian Brose |
| Publisher | : Hachette Books |
| Total Pages | : 320 |
| Release | : 2020-04-21 |
| Genre | : Political Science |
| ISBN | : 031653336X |
From a former senior advisor to Senator John McCain comes an urgent wake-up call about how new technologies are threatening America's military might. For generations of Americans, our country has been the world's dominant military power. How the US military fights, and the systems and weapons that it fights with, have been uncontested. That old reality, however, is rapidly deteriorating. America's traditional sources of power are eroding amid the emergence of new technologies and the growing military threat posed by rivals such as China. America is at grave risk of losing a future war. As Christian Brose reveals in this urgent wake-up call, the future will be defined by artificial intelligence, autonomous systems, and other emerging technologies that are revolutionizing global industries and are now poised to overturn the model of American defense. This fascinating, if disturbing, book confronts the existential risks on the horizon, charting a way for America's military to adapt and succeed with new thinking as well as new technology. America must build a battle network of systems that enables people to rapidly understand threats, make decisions, and take military actions, the process known as "the kill chain." Examining threats from China, Russia, and elsewhere, The Kill Chain offers hope and, ultimately, insights on how America can apply advanced technologies to prevent war, deter aggression, and maintain peace.
| Author | : Scott Levy |
| Publisher | : Entrepreneur Press |
| Total Pages | : 186 |
| Release | : 2013-12-16 |
| Genre | : Business & Economics |
| ISBN | : 1613082479 |
Presenting a fresh perspective on a common challenge, author Scott Levy delivers a new answer to every business owner’s social media question — how can I make social media work for me? Levy’s solution takes a cue from another explosive media phenomenon: reality TV. Levy invites readers to create the same magnetism that pulls reality TV viewers in by using the same tools: transparency, authenticity, and a human element. Readers learn how to use social platforms to tactfully share, or bare, their brand, inciting consumer action. Readers also learn how to strip their social media strategy down to what works for their brand, exhibit transparency that engages followers on all popular social channels, and create brand consistency across all social platforms. Other topics cover engineering positive brand impacts and avoid devastating damage, using crowdsourcing and retweets, and lifting a brand from relative obscurity to significant popularity. Real-life examples relate well-known business brands such as Sharpie and Jet Blue, and personal brands such as NFL Runningback DeAngelo Williams. Social media marketers learn exactly what it takes to seduce the masses and turn them from passive followers to brand champions and loyal brand buyers.
| Author | : Scott Galloway |
| Publisher | : Penguin |
| Total Pages | : 258 |
| Release | : 2019-05-14 |
| Genre | : Self-Help |
| ISBN | : 0593084187 |
An unconventional book of wisdom and life advice from renowned business school professor and New York Times bestselling author of The Four Scott Galloway. Scott Galloway teaches brand strategy at NYU's Stern School of Business, but his most popular lectures deal with life strategy, not business. In the classroom, on his blog, and in YouTube videos garnering millions of views, he regularly offers hard-hitting answers to the big questions: What's the formula for a life well lived? How can you have a meaningful career, not just a lucrative one? Is work/life balance possible? What are the elements of a successful relationship? The Algebra of Happiness: Notes on the Pursuit of Success, Love, and Meaning draws on Professor Galloway's mix of anecdotes and no-BS insight to share hard-won wisdom about life's challenges, along with poignant personal stories. Whether it's advice on if you should drop out of school to be an entrepreneur (it might have worked for Steve Jobs, but you're probably not Steve Jobs), ideas on how to position yourself in a crowded job market (do something "boring" and move to a city; passion is for people who are already rich), discovering what the most important decision in your life is (it's not your job, your car, OR your zip code), or arguing that our relationships to others are ultimately all that matter, Galloway entertains, inspires, and provokes. Brash, funny, and surprisingly moving, The Algebra of Happiness represents a refreshing perspective on our need for both professional success and personal fulfillment, and makes the perfect gift for any new graduate, or for anyone who feels adrift.
| Author | : Max Mckeown |
| Publisher | : Pearson UK |
| Total Pages | : 218 |
| Release | : 2013-07-31 |
| Genre | : Business & Economics |
| ISBN | : 0273757113 |
Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring back to them again and again.
| Author | : Alan Shipnuck |
| Publisher | : Simon and Schuster |
| Total Pages | : 278 |
| Release | : 2022-05-24 |
| Genre | : Biography & Autobiography |
| ISBN | : 1398521760 |
LONGLISTED FOR THE WILLIAM HILL SPORTS BOOK OF THE YEAR PRIZE 'Terrific fun' David Walsh, Sunday Times * * 'Thoroughly engaging' Washington Post A frank and revealing biography of legendary golf champion Phil Mickelson - who has led a big, controversial life - as reported by longtime Sports Illustrated writer and bestselling author Alan Shipnuck. Phil Mickelson is one of the most compelling figures in sports. For more than three decades he has been among the best golfers in the world, and his unmatched longevity was exemplified at the 2021 PGA Championship, when Mickelson, on the cusp of turning fifty-one, became the oldest player in history to win a major championship. In this raw and unauthorised biography, Shipnuck captures a singular life defined by thrilling victories, crushing defeats and countless controversies. Mickelson is a multi-faceted character, and all his warring impulses are on display in these pages: he is a smart-ass who built an empire on being the consummate professional; a loving husband dogged by salacious rumours; a high-stakes gambler who knows the house always wins but can’t tear himself away. Mickelson’s career and public image have been defined by the contrast with his lifelong rival, Tiger Woods. Where Woods is robotic and reticent, Mickelson is affable and extroverted, an incorrigible showman. In their early years together on Tour, Mickelson lacked Tiger’s laser focus and discipline, yet as Tiger’s career has been curtailed by scandal, addiction and a broken body, Phil sails on, still relevant on the golf course and in the marketplace. Phil is the perfect marriage of subject and author. Shipnuck delivers numerous revelations, from the true scale of Mickelson’s massive gambling losses to the secretive backstory of the Saudi golf league that Mickelson championed. But Phil also celebrates Mickelson’s random acts of kindness and generosity of spirit, to which friends and strangers alike can attest. Shipnuck has covered Mickelson for his entire career, allowing him to take readers inside the ropes with a thrilling immediacy and intimacy. The result is the juiciest and liveliest golf book in years - full of heart, humour and unexpected turns.
| Author | : Joel Comm |
| Publisher | : John Wiley & Sons |
| Total Pages | : 273 |
| Release | : 2009-03-03 |
| Genre | : Business & Economics |
| ISBN | : 0470486074 |
Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.
