UNDERSTAND SOCIAL SELLING...OR FAIL

UNDERSTAND SOCIAL SELLING...OR FAIL
Author: Garr Larson
Publisher: Lulu.com
Total Pages: 221
Release: 2012-12
Genre: Business & Economics
ISBN: 0578108453

Understand Social Selling...Or Fail will help you sell more of anything through social media! Inside you’ll to learn how to listen to your customer, engage them with great stories, and compel them to buy in today's social network dominated marketplace. Garr Larson, founder of several national retailers and “America’s Social Selling Guru”, will help you Seed, Feed and Lead™ your way to social selling success. Whether you need to sell more cups of coffee, get a new business off the ground, or are trying to get ahead in your career, Understand Social Selling…Or Fail will get you there! Included in this edition is the exclusive review of the new Facebook Want button. Understand the power of this amazing social selling tool that is about to revolutionize e-commerce, and you can be first to learn how to profit from it!

Social Selling

Social Selling
Author: Timothy Hughes
Publisher: Kogan Page Publishers
Total Pages: 208
Release: 2016-07-03
Genre: Business & Economics
ISBN: 0749478020

Adopt a clear strategy for social selling, including how to build authority online, gain influence in target communities and engage with decision-makers and changemakers to 'hack' the buying process, with the bestselling book from industry thought-leader Tim Hughes. As the digital landscape continues to change buying habits at both B2B and B2C level, it has become increasingly difficult to reach customers early enough in their decision-making process through traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: -How to use networks purposefully to build social trust and create a high-quality community -How to develop real influence and authority in your subject area and connect with change-makers -How to scale the social selling strategy across an organization including maturity and investment models, risk and governance, and technology platforms Written by Tim Hughes, a thought-leader and renowned practitioner in social selling, and Matt Reynolds, one of the UK's leading technology sociologists, this book is essential reading for sales professionals, digital sales directors and SMEs who want to embrace the power of social selling in their organization.

A Research Agenda for Service Marketing

A Research Agenda for Service Marketing
Author: Olivier Furrer
Publisher: Edward Elgar Publishing
Total Pages: 403
Release: 2024-02-12
Genre: Business & Economics
ISBN: 1803923172

This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse range of future directions available to researchers.

Hoodwinked

Hoodwinked
Author: Mara Einstein
Publisher: Rowman & Littlefield
Total Pages: 293
Release: 2025-02-04
Genre: Business & Economics
ISBN: 1493086162

Discover how today's biggest brands are using cult-like tactics to capture not just your wallet, but your devotion. From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers. This groundbreaking book uncovers: How social media platforms use anxiety-inducing algorithms to keep you trapped in a purchase-panic cycle The secret playbook marketers use to create "brand religions" around everyday products Why even the most rational consumers fall prey to scarcity marketing and manufactured FOMO Practical strategies to break free from manipulative digital marketing tactics With compelling real-world examples and insights from industry insiders, Hoodwinked equips you with the knowledge to recognize and resist these sophisticated manipulation techniques. Dr. Einstein's expertise has been featured in The New York Times, Wall Street Journal, and Harvard Business Review, making her the perfect guide through the maze of modern marketing manipulation. Break free from the cult of consumerism – discover how to make mindful choices in an increasingly manipulative digital marketplace. "Easy to read, and such a good peek behind the curtain of for-profit companies and the ways they influence and manipulate us," Daniella Young, author of Uncultured.

This is how I went from sales failure to sales success

This is how I went from sales failure to sales success
Author: Liam Allison
Publisher: Liam Allison
Total Pages: 412
Release: 2023-07-23
Genre: Cooking
ISBN: 0645876852

"This is how I went from sales failure to sales success" is an inspiring and insightful book that chronicles the personal journey of the author, as they navigate the challenging world of sales and ultimately transform their career from failure to success. Through a candid and introspective narrative, the author shares their experiences, lessons learned, and the strategies they employed to overcome setbacks and achieve remarkable sales results. The book begins by establishing the importance of sales in businesses, emphasizing its role as a driving force behind growth and profitability. It delves into the basics of sales, exploring fundamental concepts, techniques, and best practices that lay the foundation for success in the field. The author highlights the challenges commonly faced by sales professionals and the significance of adopting a sales mindset to overcome obstacles and achieve desired outcomes. Drawing from their own personal experiences with initial sales failures, the author vividly describes the circumstances and mistakes that led to their setbacks. They candidly discuss the emotional toll and repercussions of these failures, providing readers with a genuine understanding of the struggles faced by sales professionals. Through self-reflection, the author reveals the pivotal moments when they realized the need for change and embarked on a journey of growth and transformation. The book further explores the importance of continuous learning and adaptation in the sales field. The author shares their research on successful sales strategies, including insights gained from interviews with accomplished salespeople. They offer practical advice and actionable tips for implementing newfound knowledge, overcoming initial challenges, and building resilience in the face of adversity. "This is how I went from sales failure to sales success" is a comprehensive and invaluable guide for sales professionals at any stage of their career. It combines personal anecdotes, practical strategies, and expert insights to inspire, inform, and empower readers on their own path to sales success. Through this compelling narrative, readers will gain the knowledge, motivation, and tools necessary to overcome challenges, build strong customer relationships, and achieve outstanding results in the dynamic world of sales.

Morality & Markets

Morality & Markets
Author: Edward Soule
Publisher: Rowman & Littlefield
Total Pages: 212
Release: 2003
Genre: Business & Economics
ISBN: 9780742513594

This is the first book to apply liberal political philosophy to commercial life as a whole.

Business to Business Marketing Management

Business to Business Marketing Management
Author: Alan Zimmerman
Publisher: Routledge
Total Pages: 453
Release: 2017-09-25
Genre: Business & Economics
ISBN: 1317190084

Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. Given that the products themselves may be highly complex, this often requires a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted within a global context. However all textbooks are region-specific despite this growing move towards global business relationships – except this one. This textbook takes a global viewpoint, with the help of an international author team and cases from across the globe. Other unique features of this insightful study include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics and CSR early in the text; and detailed review of global B2B services marketing, trade shows, and market research. This new edition has been fully revised and updated with a full set of brand new case studies and features expanded sections on digital issues, CRM, and social media as well as personal selling. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. Yet, it is comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.